CareNET MVP #1

1. CareNET
JIAKUNG FENG & YIDAN ZHANG

2. Problem  Texting and Driving
• No self-control
• No visibility
• No incentive

3. Our Customer
Name: Emily Peterson
Occupation: Student
Problem?
• Alex (brother) – Uber Driver
• Unpredictable driving schedule

4. Emily’s Viewpoint
seesthinks feels does
“I wonder if he’s
driving right
now…”
“He usually
doesn’t work now,
so I’ll text him
anyway.”
“…but I can’t see if
he is or not…or
where he is even”
“I’d feel guilty if I
text him and he’s
driving”

5. Use Cases
Problem Scenario Current Alternatives Value Propositions
See if family members are driving and
where they are
Call or text
CareNET shows driving status and
location
See if your friend is free to hang out Check calendar or text
CareNET shows if she is at a
restaurant, a store, or at home

8. MVP #1
Hypothesis: Visibility reduces distracted driving
Learning: Would people actually check status in the app?
Why adopt: Gain visibility & save lives & socialize