A look inside JetBlue's distinctive culture and mission to inspire humanity.

1. JETBLUE CULTURE
# C U L T U R E C O D E
INSPIRATION STARTS HERE
LIFE IN
BLUE

2. 2
WARNING.
A heightened sense of inspiration may
result from reading this.
# C U LT U R E C O D E

3. 3# C U LT U R E C O D E
Please fasten
your seatbelts.

4. 4# C U LT U R E C O D E
isn’t a tagline.
At JetBlue,
INSPIRATION

5. 5# C U LT U R E C O D E
isn’t an idea.
At JetBlue,
INSPIRATION

6. 6# C U LT U R E C O D E
At JetBlue,
INSPIRATION IS OUR MISSION.

7. IT’S IN OUR DNA
7# C U LT U R E C O D E

8. 8# C U LT U R E C O D E
And it started when our founders
took everything not so great
about air travel and decided to
do the UNTHINKABLE…

9. BRING HUMANITY BACK
9# C U LT U R E C O D E

10. 10# C U LT U R E C O D E
Naysayers thought it
BE DONE.
COULDN’T

11. 11# C U LT U R E C O D E
THEY WERE WRONG.
CLEARLY

12. 12# C U LT U R E C O D E
THEY WERE WRONG.
CLEARLY
( And grossly underestimated our love of a challenge! )

13. 13# C U LT U R E C O D E
In our business, Mother Nature
often gets the last word.

14. 14# C U LT U R E C O D E
Even in those difficult times we use
our FUN value to ensure our
customers get the last laugh, and
they reward us for it…

15. 15# C U LT U R E C O D E
Even in those difficult times we use
our FUN value to ensure our
customers get the last laugh, and
they reward us for it…

16. 16# C U LT U R E C O D E
Because each and every day…

17. 17# C U LT U R E C O D E
WE DO THINGS
DIFFERENTLY…

18. 18# C U LT U R E C O D E
…With INNOVATION and a CONTRARIAN approach.
By caring & showing compassion.
ONE ACTION,
ONE CUSTOMER AT A TIME.

19. 19# C U LT U R E C O D E
AND WE STILL DO
THINKING
DIFFERENTLY
IT TODAY BY

20. 20# C U LT U R E C O D E
Why do we think DIFFERENTLY?

21. 21# C U LT U R E C O D E
Why do we think DIFFERENTLY?

22. BECAUSE
INSPIRATION
A TRANSACTION
22# C U LT U R E C O D E
ISN’T

23. 23# C U LT U R E C O D E
Call us radical, but we don’t see
our customers as cargo to be
moved from point A to point B.

24. 24# C U LT U R E C O D E
BECAUSE THEY’RE PEOPLE

25. 25# C U LT U R E C O D E
BECAUSE THEY’RE PEOPLE
Heading to a
family reunion

26. 26# C U LT U R E C O D E
BECAUSE THEY’RE PEOPLE
Heading to a
family reunion
Taking an
overdue vacation

27. 27# C U LT U R E C O D E
BECAUSE THEY’RE PEOPLE
Heading to a
family reunion
Taking an
overdue vacation
Closing a big
client deal

28. 28# C U LT U R E C O D E
And because their needs don’t stop at 30,000 feet.

29. 29# C U LT U R E C O D E
They want a real
cup of coffee
and to watch their
team win on live TV.
+
And because their needs don’t stop at 30,000 feet.

30. 30# C U LT U R E C O D E
At JetBlue, we serve customers.
Not passengers.

31. 31# C U LT U R E C O D E
And we DON’T stop there.

32. 32# C U LT U R E C O D E
We have employees.
crewmembers.
Who come to work for so much
more than a paycheck.

33. 33# C U LT U R E C O D E
And we have vendors.
business partners.
Because everyone’s
contributions matter.

34. 34# C U LT U R E C O D E
Why do we talk
DIFFERENTLY?

35. 35# C U LT U R E C O D E
BECAUSE
WORDS
MATTER

36. 36# C U LT U R E C O D E
BECAUSE
WORDS
MATTERAnd to inspire humanity, we must first believe in it.

37. 37# C U LT U R E C O D E
Then we show it.
In the little, every day choices that make a big impact.

38. 38# C U LT U R E C O D E
Then we show it.
In the little, every day choices that make a big impact.
Like a captain welcoming our customers from the cabin vs. the cockpit.

39. 39# C U LT U R E C O D E
Then we show it.
In the little, every day choices that make a big impact.
Like a captain welcoming our customers from the cabin vs. the cockpit.
Or an admin at our Support Center going the distance for crewmembers out on the line.

40. 40# C U LT U R E C O D E
Then we show it.
In the little, every day choices that make a big impact.
Like a captain welcoming our customers from the cabin vs. the cockpit.
Or an admin at our Support Center going the distance for crewmembers out on the line.
Or an Airports crewmember helping a distressed customer make it to the gate on time.

41. 41# C U LT U R E C O D E
IS DIFFERENT
IN EVERY WAY THAT COUNTS

42. 42# C U LT U R E C O D E
We don’t accept industry standard,

43. 43# C U LT U R E C O D E
STAND OUT
We don’t accept industry standard, &
PROUDLY
BECAUSE OF IT.

44. WE LIVE OUR
OWN CODE
44# C U LT U R E C O D E

45. 45# C U LT U R E C O D E
WE LIVE OUR
OWN CODE
SAFETY

46. 46# C U LT U R E C O D E
WE LIVE OUR
OWN CODE
SAFETY
CARING

47. 47# C U LT U R E C O D E
WE LIVE OUR
OWN CODE
SAFETY
CARING
INTEGRITY

48. 48# C U LT U R E C O D E
WE LIVE OUR
OWN CODE
SAFETY
CARING
INTEGRITY
PASSION

49. 49# C U LT U R E C O D E
WE LIVE OUR
OWN CODE
SAFETY
CARING
INTEGRITY
PASSION
FUN

50. 50# C U LT U R E C O D E
WE LIVE OUR
OWN CODE
Yes, fun is actually expected here,
but please don't tell the other airlines!( )
SAFETY
CARING
INTEGRITY
PASSION
FUN

51. 51# C U LT U R E C O D E
These values aren’t just words.

52. 52# C U LT U R E C O D E
They’re a lifestyle
For 18,000+ crewmembers across 96 BlueCities.

53. 53# C U LT U R E C O D E
They’re the secret to our
“Blue Juice” and (wink) also
the secret to our success.

54. 54# C U LT U R E C O D E
We embrace each other’s differences,
and staying true to who we are is our unspoken bond.

55. 55# C U LT U R E C O D E
We embrace each other’s differences,
by staying true to who we are is our unspoken bond.
It puts the extra swagger in our step.

56. 56# C U LT U R E C O D E
We embrace each other’s differences,
by staying true to who we are is our unspoken bond.
Drives us to be the best.

57. 57# C U LT U R E C O D E
We embrace each other’s differences,
by staying true to who we are is our unspoken bond.
And makes us acutely aware that as the faces
of this unconventional, extraordinary brand...

58. 58# C U LT U R E C O D E
Inspiration starts
WITH US.

59. AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT
59# C U LT U R E C O D E

60. 60# C U LT U R E C O D E
410,000HOURS OF SERVICE
F O R
3,000+ NONPROFIT
PARTNERS
60# C U LT U R E C O D E
AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT

61. 61# C U LT U R E C O D E
MILLION
DOLLARS
OVER ¾ OF A
IN RELIEF FUNDS POST
HURRICANE SANDY
61# C U LT U R E C O D E
$
AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT

62. 62# C U LT U R E C O D E
3,636TREES PLANTED
I N
62# C U LT U R E C O D E
LOCAL COMMUNITY
PARKS&STREETS
AND IT GOES WELL BEYOND THE WINGS AND THE TERMINAL EXIT

63. 63# C U LT U R E C O D E
WHYDO WE DO IT?

64. 64# C U LT U R E C O D E
Because we know we can be the difference between…
A DISCOURAGED
COMMUNITY
AN INSPIRED
HUMANITY.
AND

65. 65# C U LT U R E C O D E
Because every day we come to
work with a passion.

66. 66# C U LT U R E C O D E
To be part of something bigger.

67. 67# C U LT U R E C O D E
And make lives better.

68. 68# C U LT U R E C O D E
SAFETY
CARING
PASSION
FUN
INTEGRITY
This is
JetBlue.

69. 69# C U LT U R E C O D E
SAFETY
CARING
PASSION
FUN
INTEGRITY
This is
what we do.

70. 70# C U LT U R E C O D E
SAFETY
CARING
PASSION
FUN
INTEGRITY
Repeatedly
& consistently.
Inside and out.

71. 71# C U LT U R E C O D E
THE INSPIRATION
STARTS HERE.

72. 72# C U LT U R E C O D E
BUT THE
RUNWAY IS
LIMITLESS.

73. 73# C U LT U R E C O D E
& WE'RE JUST
GETTING
STARTED.

74. #LIFE IN BLUE