1.
120 Social Media Post and
Content Ideas

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The biggest challenge is coming
up with fresh content ideas that
can engage audiences.

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Reposting the same posts
over and over again can
bore the followers.

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120 social media content ideas to keep
engagement high; and you won’t be left
scratching your head when it’s time to
post.

5.
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Educational
Content
Visual
Content
Light-Hearted
Ideas
Humanizing
Content
Publicity
Posts
Shout-Outs
The content ideas are broken down into the following sections:

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Educational
Content

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1. Tips: Lend a helping hand to your audience members.
Give them tips they can use to up work performance or better
understand their industry.
2. Breaking News: Act a news source, sharing niche-
and sector-specific stories. Setting up Google Alerts for
keywords is your first step.
3. Opinion Pieces: Share opinion articles from thought
leaders about breaking news, giving your followers a deeper
understanding of key issues.

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4. Industry Research: Dig deep into academic journals
and research organizations’ archives to find relevant
research. It doesn’t always have to be new – some research
doesn’t get the immediate publicity it deserves.
5. Helpful Content Excerpts: Tease your audience’s
curiosity by sharing informative passages or statistics from
your website copy or content.
6. New Blog Posts: Link to a post you’ve just published
so your readers can avoid regularly refreshing your blog. To
fight low reach numbers, share it a few times.

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7. Recycled Blog Posts: Reshare older posts,
especially if you think they warrant more attention than they
first received.
8. Popular Blog Posts: Send out links to your most
popular pieces, further boosting unique page views and
engagement metrics.
9. Guest Posts: Promote yourself and your connections
by sharing guest posts you’ve written for their site, and vice-
versa. Guest posting on well-known domains can help
establish you as a thought-leader.

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10. Interview-Based Posts: Tag your sources
when you post articles based on in-depth interviews
you’ve had with them. They’ll likely reshare, driving clicks
and engagement.
11. Evergreen Content: Don’t hesitate to share this
type of content once in awhile. For those who are
curious, evergreen content gives data and advice that
stays relevant long after publication.
12. Podcasts: Link to original podcasts or your
favourite industry-related ones. Listening is often a
welcomed break from constant reading.

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13. Case Studies: Go in-depth with the content you
create and share, giving followers detailed examples of best
practices and intriguing campaigns.
14. e-Books: Promote e-books if you notice longer pieces
of content earn higher engagement numbers. As part of a
campaign, they can be behind opt-in forms.
15. Educational Article Compilations: Collect
informative articles and present them in a single page for
your followers’ convenience using paper.li. Tag and credit
the authors.

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16. Links to Helpful Articles from Leading
Blogs: Post articles from authoritative industry domains,
linking or introducing your audience to a dependable content
source.
17. Links to Informative Resources: Point people
toward helpful resources, such as free online courses.
18. Links to Tools: Post about tools, digital or physical,
that can help followers improve their workflow or build a
greater industry understanding

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19. Links to Services: Post about services, such as
software programs, the same way you post about tools. As
long as they’re relevant to your audience’s pain points, they
should be appreciated.
20. Reviews of Tools and Services: Go a step
beyond linking to tools and services. Write comprehensive
reviews to help members of your market make a decision.
21. Twitter Chats: Run or participate in a Twitter chat.
It’ll help show off your knowledge and build relationships with
social leaders in your sector.

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22. Twitter Debates: Keep them civil, and debates over
Twitter can yield the same benefits as chats – building
relationships and demonstrating expertise.
23. Influencer Conversations: Reach out to
influencers for a chat, asking questions your market wants
answered. Keep in mind, not all influencers will respond.
24. Links to Google+, LinkedIn and Facebook
Groups and Communities: Send followers toward
online communities that are helpful and open for discussions.

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25. Links to Informative Blog Comments:
Highlight comments on your blog that add to your points,
tagging and thanking the people who wrote them. Your reach
will grow as they share your posts.
26. FAQ Answers: Answer questions that bug your
audience with a quick comment or link to a detailed
explanation. Reach out to specific fans who want help.
27. Post Series: Run a collection of related posts over a
set period to keep followers tuned into your major social
accounts. You can, for example, do this to promote a new
group of content pieces.

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28. Recurring Weekly Posts: Create posts under a
common theme to share at the same time each week.
Complement them with a catchy hashtag.
29. Weekly Round-Ups: Reshare the week’s most
successful content each Friday, giving users who didn’t see
your best posts another chance to click and engage.
30. Event Posts: Amplify events by tweeting major
announcements and sharing insights from panel discussions
and informative conversations. Tag those who took part to
boost the odds of resharing.

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31. Live Tweets: Tweet in real time when you’re at
industry get-togethers and conferences, giving those who
couldn’t attend virtual front-row seats.
32. Tutorials: Explain how to get the most out of a
difficult or little-known product.
33. Industry Predictions: Be bold and predict what
the future of your industry entails. Interact with those who
respond to keep the conversation going and engagement
rising.

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34. Email Shares: Highlight informative parts of your
latest email blasts, reaching those who aren’t subscribed
and potentially growing your contact list.
35. Top Lists: Let followers know about your top five
blogs, products or resources to build a conversation around
them.
36. Myth Busts: Tackle a myth that haunts your niche.
Do it in a blog post or appeal to people’s curiosity by writing
a bold tweet to trigger a discussion.

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Visual Content

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37. Trend/Hashtag Visualizations: Use a social
trend and campaign tracking tool to create charts and
timelines that show a hashtag’s growth.
38. Data Visualizations: Forget writing copy about
data. Instead, make a graph to show statistical breakdowns
that’ll make your followers stop scrolling.
39.Infographics: Illustrate a set of statistics by creating
an infographic. Easy to scan and understand, a good
infographic uses relating sets of data and lists sources.

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40. Quotes: Bolster a powerful quote by using an easy-to-
read typeface on an applicable background, catching audience
members’ eyes.
41. Fan Photos: Take the social in social media seriously.
As you reach out to fans, acknowledge their content by sharing
their industry-related photos.
42. Memes/Image Macros: Leverage content that’s
inherently popular, adding original captions your audience will
appreciate.

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43. Cat Pictures (We’re Serious): Don’t
underestimate the engagement power of a cute cat pic with a
funny caption. Haven’t you heard of I Can Has Cheezburger?

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44. Comic Strips: Show your appreciation for the work of
comic artists in your niche by sharing their art. Credit them
when possible to engage with them and build relationships.
45. Motivational Images: Demonstrate you understand
industry-specific problems by posting images encouraging
users to overcome common challenges. But try your best to
avoid cliche shots, like a guy standing triumphantly on a
mountaintop.

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46. Collages: Edit photos together to recap an event or
illustrate an industry trend. Collages are usually a mix of
original photos and ones from your followers.
47. Pin Boards: Share your Pin Boards to not only
engage followers, but encourage them to follow you on
Pinterest.
48. GIFs: Use a GIF-maker to creating short looping clips,
either with the original text in tact or original copy that relates
closer to your audience.

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49. Vintage Shots: Relive some classic industry
moments with your followers. In the marketing industry?
Share a picture of a marketing conference in the ‘60s.
50. Vine Clips: Pack information into a six-second
repeating clip, giving your audience an interesting opinion or
statistic.
51. Periscope Feeds: Take live-tweeting to a new level
by using Periscope – a Twitter app to share live streams.

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52. YouTube Videos: Embed original or curated
YouTube clips in your posts to get your audience talking.
According to research from Twitter, tweets with videos earn
2.5 times more replies.
53. SlideShare Presentations: Create a picture-
heavy presentation bolstered by interesting facts to share on
your social platforms. A SlideShare presentation can act as
an alternative – or addition – to a blog post.
54. Customers Using Your Product: Snap a
picture of a customer using your product, tagging them to
encourage shares and replies.

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55. Action Shots of Your Product: Demonstrate
ways to use your product through clear pictures or quick
tutorial clips.
56. Brand-Themed Images: Share images that
encapsulate your brand. Nike sets an example to follow,
using pictures of athletes training in the company’s apparel.
57. Polls: Get your followers thinking by posting a poll
related to an industry or company issue. Doing so also
shows you value their opinions.

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58. Questions: Ask simple questions about how your
products can improve, what to include in upcoming events,
and more. Spur conversation by replying to answers.
59. Votes: Encourage users to pick between their favourite
products, tools and anything else applicable in your niche. A
vote can be set up in a poll or a round-robin tournament if
there are more than a handful of choices.
60. This or That Games: Get to know your market. Do
they use a Mac or PC? Prefer winter or summer? Use
Twitter or Facebook more often?

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61. Two Facts and a Lie Games: Test your
audience’s knowledge. Tell two facts and a lie about your
brand or industry, asking followers to spot the fib. It can
involve a prize.
62. Caption This Photos: Post a funny or unique
image, asking users to come up with a creative caption.
https://twitter.com/MileHighReport/status/693433584082886
657
63. Prediction Games: Have some fun and make a
bold prediction. How will your industry change in 10 years?
20? Or be more casual and predict a Super Bowl winner.

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64. Fill-in-the-Blank Posts: Hop onto your favourite
social platform and get followers to fill in a blank. For
example, I use Keyhole every day to ______.
65. Reddit Threads: Start or stumble upon a Reddit
thread with some interesting facts? Share the link with your
followers to get them talking.
66. Quora Threads: Find a discussion about an industry
issue and point your audience toward it.

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67. Requests for Content Ideas: Add some depth
to your blog or website by asking followers for content ideas
that address their pain points.
68. Public Responses to Comments: Highlight an
interesting comment you received by responding publicly to
it. On Twitter, this can be done by putting a period in front of
the commenter’s handle.
69. Opinions on Public Posts: Find an intriguing
post not directed at you and share it along with your opinion.
On Twitter, this can be done by simultaneously retweeting
and commenting.

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70. Conversation Screenshots: Get permission
from the users who were involved, and post screenshots of
funny or helpful conversations you had.
71. Contests: Catch your audience’s attention by holding
a contest for a sample or extended trial of your product. It
can involve sharing pictures, commenting or following you.

33.
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72. Q&A Sessions: Engage your fans by holding a
question and answer session on Twitter. You’re not only
likely to build a greater following, but drive traffic to your
website by sharing a few applicable links.
73. Webinars/Google Hangouts: Get to know your
market by (sort of) meeting them face-to-face. Hold online
seminars or discussions to share advice or discuss
important issues in your sector.

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Light-Hearted Ideas

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74. Funny and Relevant Ads: Had a laugh at a
commercial involving your industry? Your followers probably
would, too.
75. Book Recommendations: Find a book to
recommend that can help others perform better at work or
understand a new topic.
76. TV and Movie Recommendations: Catch a
little-known flick or program? Tweet about it. Someone might
enjoy it, and the people who do will appreciate your taste.

36.
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77. Documentary Recommendations: Mention
documentaries to followers, especially if you have a sense of
their personal interests.
78. Playlists: Share your favourite worktime playlist.
Some people are more productive with music in the
background.
79. Gift Ideas: Suggest holiday gifts for your follower
personas. If your market is partly made up of gamers, list the
season’s best titles and their prices.

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80. Jokes and Puns: Act with tact, and it doesn’t
always hurt to crack a joke or make a pun. After all, some of
the biggest presences on social media are comedy
accounts.
81. Anecdotes: Post brief stories you feel your audience
would appreciate. Whether they have a lesson to them or
are just for laughs, well-written anecdotes will likely earn
engagement.

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82. Contributions to Trends and Hashtags:
Jump into a trending hashtag with a comment that reflects
your brand. Just make sure you understand the hashtag’s
context, unlike DiGiorno:
https://twitter.com/scottatslee/status/509180196290039808?
ref_src=twsrc%5Etfw
83. Region-Specific Holiday Posts: Have fans and
clients across the globe? Keep a calendar of each country’s
major holidays and make celebratory posts according to
their timezones.

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84. Fictional Holiday Posts: Enjoy made-up
holidays, too. As many Tolkien fanatics know, March 25
marks the day Gollum fell into Orodruin’s lava, destroying
the One Ring. 120 Social Media Post and Content Ideas -
Fictional Holiday Posts Gollum LOTR
85. Little-Known Company Facts: Post a piece of
company history not many people know about.

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Humanizing Content

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86. #TBT Memories: Share pictures of your team or
office when your brand was in its earlier stages.
87. A Day in the Life Posts: Speak from the
perspective of someone with an integral role in your industry,
going over a typical day’s events. These posts are meant to
be relatable and have a touch of humor.
88. Behind-the-Scene Looks: Give your fans a
glance at what goes on in your office, usually before
unveiling an update, new product or other type of launch.

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89. Desk Shares: Snap a picture of your desk
– or a team member’s, with their permission – after a busy
day. Again, people should relate to the items they see.
90. Workplace Shares: Take shots of your office,
giving followers a better idea of your team and environment.
91. Team Activity Shares: Go out for lunch with your
team? Share a picture of your meal. Unless you’re already
part of the industry, food can tap you into a whole new
audience.

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92. Recruitment Posts: Advertise new positions on
social media. Your perfect recruit may already be following
you. Plus, your reach will grow as fans share the opening.
93. Posts Welcoming New Employees: Let the
social media world know you have a new team member.
Include a pic along with a brief welcome message.
94. Employee Profiles: Give followers an occasional
snapshot of a colleague, writing a brief profile involving their
position and interests.

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95. Happy Birthday! Posts: Celebrate a team
member’s annual milestone by congratulating them through
a social post. Feel free to include a cake picture.
96. Posts About What’s on Your Mind: Take a
minute to share opinions about industry news or issues, or
just about passing thoughts your audience might appreciate.
97. Clips of Your Company Leader: Record and
share parts of a speech or meeting, helping put a clear face
to the brains behind your operation.

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98. Company Milestone Celebrations: Notify your
followers once you hit a milestone. Get a certain amount of
clients? Been in business for a decade? Post away.
99. Twitter Takeovers: Take a brief break as
community manager to let another team member –
preferably in a role not related to marketing or
communication – interact with your audience. They can
answer questions, talk about their role and post content that
has a different focus.

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Publicity Posts

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100. Reviews: Don’t be shy to share glowing customer
reviews of your products. Social proof is important in the
decision-making process and can spark a conversation.
101. Testimonials: Ask for testimonials from fans and
partners, tagging them when you share the content. Unlike
reviews, testimonials can focus more on working with your
company as a whole rather than your individual products or
services.

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102. Influencer Posts: Partner with influencers to
demonstrate your products’ abilities. Their social clout can
go a long way in increasing engagement, website traffic and
more.

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103. Campaign Landing Pages: Run a campaign
and link to the landing page with an enticing call-to-action
(CTA). You may not generate many likes or replies, but this
time you’re aiming for clicks.
104. Company-Specific News: Make social waves
when your brand announces a new development, such as
an upcoming product or large expansion.
105. News Your Brand’s Involved In: Share news
articles that mention your brand, as well as stories that
include a team member as an expert source.

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106. Awards and Accolades: Spread word of your
accomplishments and build industry authority by posting
about your awards and accolades.
107. Sneak Peeks: Tease an upcoming product or
service by sharing clips of it in action, getting your audience
talking about its features.
108. Deal Promotions: Post about upcoming deals and
promotions exclusive to your social media fans. If the sale’s
enticing enough, your follower count will rise.

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109. Coupon Codes: Share this spin on the above
entry if your brand has an ecommerce site. Word of the code
should spread if the deal’s worth it.
110. Flash Sale Announcements: Promote a
sudden sale, simultaneously driving website traffic and
pushing certain products.
111. Links to Your Other Social Profiles: Link to
your brand’s other social profiles occasionally. If followers
engage with you on one platform, they’re likely to do so on
another.

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112. Customer Interviews: Ask questions to
dedicated customers and share the responses on social
media. For a promotional angle, the answers should cover
their long-lasting relationship with your brand.
113. Creative Aspects of Your Brand: Show
unexpected ways your products or services can be used,
encouraging fans to share others.

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114. Rival comparisons: Demonstrate how you stack
up against a competitor. This works well as an infographic
that compares and contrasts features.
115. Sponsored Posts: Boost your posts if you can’t
hit your target engagement numbers. It’s not out of the
ordinary – Twitter and Facebook have engagement rates
less than 0.1%, according to Forrester Research.

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Shout-Outs

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116. #FollowFriday Posts: Direct followers toward
accounts that share interesting tidbits as a way to
acknowledge their hard work.
117. Fan of Week Posts: Draw attention to a new fan
each week who regularly interacts with you, helping refer
traffic to their websites and social profiles.
118. Partner Spotlights: Show your partners you care.
Profile them in occasional posts, explaining how they may
be of use to audience members.

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119.Local Business Acknowledgments: Lend a
hand to small businesses in your area by giving a social
shout-out. Maybe they share office space with you or cater
your events. Either way, show them you care.
120. Posts Thanking Your Followers: Thank your
fans for engaging and keeping up with you. Not much would
be possible without them!

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keyhole.co/blog
@keyholeco
Keyhole.co | LinkedIn

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Contact me / check out
Marcus Guido
Content Marketing Specialist
Marcus creates Keyhole’s content and
oversees media relations,
successfully pitching social media
data to authoritative publications.
Husnia Adel
Marketing Co-ordinator
Husnia helps create Keyhole’s
marketing strategies to secure traffic
and boost online authority.
Jesse Quist
Head of Marketing
Jesse manages the marketing team and
draws up strategies to increase reach
and exposure.
@JustAGuido @KingQuist
Marcus Guido Linkedin Husnia Adel Linkedin Jesse Quist Linkedin