What We Do at Emory Health Sciences/Strategies to Accomplish Our Mission

1. HEALTH SCIENCES COMMUNICATIONS
Responsibilities & Strategies

2. Health Sciences Communications
Our office serves the external and
internal communications needs of
Emory’s Woodruff Health Sciences
Center and its principal constituents,
including Emory Healthcare.
Mission:
To serve humanity by improving
health through the integration of
discovery, healthcare and education.
Updated Nov. 2010

3. Health Sciences Goals
To Serve Humanity by Improving Health
Transforming Health and Healing… Together
Regionally, nationally and internationally recognized as a leading academic
health sciences and services center by being the destination of choice for:
Outstanding health sciences
students, faculty, and staff
committed to discovery,
education and programs
that advance disease
management, prevention,
and overall health quality
Patients and their families,
employers, insurers, and
government agencies seeking
the best value, innovation,
and performance in
healthcare quality, outcomes,
services, and safety
Investment in leading
positive change in
healthcare through the
integration of education,
research, and patient care
programs
Updated Nov. 2010

4. At A Glance
Named for the legendary leader of the
Coca-Cola Company, the Robert W.
Woodruff Health Sciences Center is an
academic health science and service
center focused on missions of teaching,
research, health care and public service.
Its components include schools of
medicine, nursing, and public health; the
Yerkes National Primate Research Center;
the Winship Cancer Institute; and Emory
Healthcare, the largest, most
comprehensive health system in Georgia.
The Woodruff Health Sciences Center
has a $2.5 billion in expenditures,
18,000 employees, 2,300 full- and part-
time, faculty, 4,900 students and trainees,
and a $5.8 billion economic impact on
metro Atlanta.
Health Sciences Center campus at Emory University
Updated Nov. 2010

5. Responsibilities
Our responsibilities
include:
media relations
publications
multimedia
web sites
blogs
social media
special events
Updated Nov. 2010

6. Organization
HSC is divided into 3 sections
Media Relations
Research Communications
Publications
Interfaces with groups like
Winship Cancer Institute, Yerkes
National Primate Research
Center, and others.
Updated Nov. 2010

7. Communications Offices
In addition to the core office in the Woodruff Health Sciences Center
Administration Building, individual communications offices are located in:
Emory University Hospital
Emory University Hospital Midtown
Emory Johns Creek Hospital
Winship Cancer Institute
Emory Eye Center
Yerkes National Primate Research Center
Nell Hodgson Woodruff School of Nursing
Rollins School of Public Health
Claudia Nance Rollins Building at Rollins School of Public Health
Updated Nov. 2010

8. Working Relationships
We also work closely with offices
throughout Emory, including:
University Communications
Health Sciences Development
Emory Healthcare Marketing
Government Relations
General Counsel
Research
Research Administration
Updated Nov. 2010

9. Division of Work
Media Relations
Publications
Web Sites
Multimedia
Special Events
Speechwriting
Updated Nov. 2010

10. Media Relations
Health & Consumer-Oriented
Communications
Research Communications
Corporate Communications
Issues Management
Crisis Communications
Media Relations to support
marketing and build the
Emory brand Updated Nov. 2010

11. Research Communications
News Releases
Media Relations
Research on WHSC Web Site
Magazines & Publications
Research News E-Newsletter
Sound Science Web Site & Podcast
Research-Oriented Video
Emory Health Now Blog
Emory Medical Horizon Blog
Updated Nov. 2010

12. Publications
Emory Health magazine
Health Sciences Update
(internal)
Research News (internal)
Emory Medicine magazine
Public Health magazine
Emory Nursing magazine
Community Book
Annual Report
Updated Nov. 2010

13. Web Sites
Management of
Woodruff Health Sciences Center
www.emoryhealthsciences.org
Sound Science
www.whsc.emory.edu/soundscience
Emory-Grady
www.emory.edu/grady/
Blue Ridge Academic Health Group
www.blueridgegroup.org
Support for
Emory University
www.emory.edu
Emory Healthcare
www.emoryhealthcare.org
Updated Nov. 2010

14. Blogs & Social Media
Emory Health Now
www.emoryhealthblog.com
Emory Medical Horizon
www.emorymedicalhorizon.com
Facebook
www.facebook.com/
emoryhealthsci
Twitter
www.twitter.com/emoryhealthsci
Updated Nov. 2010

15. Multimedia
Video
YouTube
TV & online video coverage
Integration into press releases
& publications
Blogs
Slide Shows
Audio
Podcasts
iTunes U
Updated Nov. 2010

16. Additional Services
CEO Events & Speeches
Town Hall Meetings
Future Makers Lectures
CEO Strategic and
Policy Communications
Services
Media Training
S. Wright Caughman, MD,
Executive Vice President for Health AffairsUpdated Nov. 2010

17. Integration
By working together and sharing
resources, Health Sciences
Communications can create stories that
hit audiences from every possible
direction:
External Media
Internal E-Newsletters
Internal & External Publications
Video & Other Multimedia
Web Sites
Social Media
Updated Nov. 2010