1. Jeff Betts
P. O. Box 1181 | Troy, NY 12181
bettsj88@gmail.com | (770) 362-3598
SUMMARY
• 5 years’ experience specializing as a lead product developer at a world –leading biomaterials manufacturer
and voice of the company mission or its “why”
• Able to adapt constantly to changing technologies, project specifications, and
• Knowledge of technology in manufacturing, materials, and product development with an eye for innovation
• Skilled at creating connections between products and clients, as well as facilitating collaboration
• Excellent at communicating a clear, inspiring story for a product/brand to call clients to action
• Software: Rhino, MasterCAM, Adobe Creative Suite (Indesign, Illustrator, Photoshop), SolidWorks
• Interests: Woodworking, Mass Timber & CLT Construction, CNC Design, knolling, appliance restoration
EXPERIENCE
Chief Evangelist (Sales & Marketing Lead), Ecovative, Green Island, NY, 2016 - Present
Lead of strategic branding & marketing, as well as the sales direction of consumer facing (B2C) products with a
focus on user facing STEM kits, Architecture & Design Products, and Packaging Solutions.
• Refocused company branding in a clear, transparent story for STEM users and architecture & design markets
• Led strategic marketing & sales efforts in target B2C markets new to business as well as existing markets
• Compiled market information though research, hands on work with users, and by managing consultants
• Used awareness of Ecovative brand and how it is perceived in the market to create connections between
consumers and unique biomaterial technology
• Host and participate in public speaking events to engage with target customers and build new sales channels
• Put out internal newsletter to broadcast sales & marketing updates to team
Product Development Manager, GIY (Internal Business Unit), Ecovative, Green Island, NY, 2015 - Present
Took over leadership of Grow It Yourself unit after working on early stages with the Buckminster Fuller
competition which, after being awarded, funded development of B2C, STEM and design targeted DIY product.
• Commercialized a consumer-friendly version of complex material science partnering with consumer facing
distributors & retailers
• Led R&D and Marketing in executing user facing instructions, how-to video, and community support blog that
altogether has improved user success from 60% to over 95%, and doubled annual sales
• Organized fulfillment process across multiple departments
• Build relationships with teachers, non-profits, and strategic partners to drive initial sales and solicit customers
• Worked on development of custom equipment and process steps which increased manufacturing output
• Hosted off site workshops in classrooms and with private companies and organizations
Design & Development Lead, Ecovative, Green Island, NY, 2013 - 2016
Act as the conduit between design, manufacturing, and business development at a bio-materials company scaling
sustainable material alternatives in engineered wood, furniture, and consumer products. Vetted a multitude of
potential product applications and prototyped dozens of products to fit scalable manufacturing models.
• Opened new markets and grew sales by connecting internal processes with knowledge of external markets
• Coordinated project resources for diverse and constantly evolving material applications
• Built physical prototypes of new products and supporting manufacturing systems with technically diverse team
• Co-patented three unique material manufacturing solutions for new product platforms
• Worked on early stage development of patented MycoBoard material, which transitioned to company focus
• Conducted design research for clients and partners to discover new product opportunities
• Extensive CNC programming & operation for both design/prototyping and manufacturing processes
2. Fabrication & Design Lab Lead, Ecovative, Green Island, NY, 2012 - 2013
Transitioned from intern to full-time and created an fabrication lab and co-created the first formalized product
design team
• Changed throughput of product prototyping from 10-12 weeks to 2 weeks
• Set up fabrication equipment for thermoforming, CNC machining, CNC routing, and woodworking.
• Set up training program for employees on equipment and managed shop access
ADDITIONAL EXPERIENCE
• Research & Development Intern – Material Testing & Prototyping, Ecovative, Green Island, NY, 2011 - 2012
• Architecture Fabrication Shop Assistant, RPI School of Architecture, Troy NY, 2008 - 2012
• Fabrication, Drafting & Design Intern, Digifabshop, Hudson NY, 2011
EDUCATION
• Bachelor of Architecture, Rensselaer Polytechnic Institute School of Architecture, Troy NY, 2012
• Semester Abroad: Tongji University School of Architecture & Urban Planning, Shanghai China, 2010
EXHIBIT DESIGN
• NYCxDesign Design-Pavilion, Astor Place NYC, 2016
• Synbiobeta, San Francisco CA, 2015
• World Maker Faire, Queens NY, 2015
• PS1 MoMA Hi-Fi, Queens NY, 2013
PUBLICATIONS AND ACCOMPLISHMENTS
Featured Speaking Events
• Living Product Expo, Pittsburgh PA, 2016
• IWF Resin & Composites Symposium, Atlanta GA, 2016
• World Maker Faire, Queens NY, 2016
• Bay Area Maker Faire, San Mateo CA, 2016
• World Maker Faire, Queens NY, 2015
Patents
• Method of Manufacturing a Stiff Engineered Composite
United States Patent US20150101509
• Stiff Mycelium Bound Part and Method of Producing Stiff Mycelium Bound Parts
United States Patent Application US 20150038619 A1
• Process for Production of Mycelial Composite Surfaces in a Roll-to-Roll Format
United States Patent Application US20160302365A1
Awards & Competitions
• Buckminster Fuller Challenge Winner – Ecovative, 2013
• Rensselaer Medal Scholarship, 2007 - 2012
