Jay Vix

Greater New York City Area United States

Sr. Director of Marketing | Digital Strategy

Advertising / Marketing / PR

• Oversee the strategy, design, development and optimization (CMO, SEO, UX) of digital properties o Generating new users by doubling the online advertisement and creating a mobile application • Increase brand visibility and consumer acquisition through a customer focused design approach, persuasive architecture and content strategy for the website, social network and mobile application o Balancing the target audience’s needs with the company’s goals by developing a defined strategy for content, structure, and usability and beta-testing with small focus groups • Design and executed multi-platform campaigns utilizing data driven targeting, A/B testing, tracking and analyzing user...