Janet Kapa

Jackson, Michigan Area United States

Entrepreneur, Fitness & Lifestyle Specialist, Leader in Sales/Marketing

My career life began to take shape somewhere around the mid 90's when I found myself knee-deep in a self-lead education of website development. As the manager of an Ann Arbor law firm, one of my light responsibilities was to strengthen our online presence. It was a "fun" duty and one of my favorite functions of the position. In 2007, I started a small bridal shop business from the ground up. As the owner/manager/marketing guru I knew it was extremely important to be exactly where my bridal audience was. I could not afford wasteful advertising spending. I learned everything I could about "defining audience" and "target marketing". This research has become invaluable as technology conti...