Jan-Benedict Steenkamp

private labels national brands global branding aldi hard discounters cultural branding digital marketing organizational inertia dreadnought disruptive leadership global sales channel long tail profitability packaging quality economics of store brands price gap store brand proliferation store brands co-branding activity-based costing india "make in india" for the world geographical designation spain competition china brand day mainstream retialers lidl brand strategy diaspora marketing lebanon emerging markets global brands arab world internationalization chinese brands new brands going global country of origin global marketing branding