Jamie Laird

London, United Kingdom United Kingdom

Senior Project Manager

Advertising / Marketing / PR

I am an insight and analytics professional with ten years’ experience in the media evaluation industry. I am currently Senior Project Manager for the Insight division at Precise, a leading provider of media monitoring and evaluation services. I am interested in how data and analytics can be used to answer difficult questions and give us a better understanding of the world around us. I have a particular interest in sentiment analysis, data visualisation, and the power of combining automated analysis with human insights. I have implemented successful multi-country and multi-language media evaluation services for clients including HSBC, Citi, Standard Chartered, Microsoft and the Co...