MaximaShirtsJDS

CLASSIFIED INFORMATION
Maxima Shirts
In a land of uniformity, express your human spirit vibrantly - A Business Unit
Business Plan
Prepared December 2013
Contact Information
James Spanheimer
jspanhei@my.wctc.edu
262-391-1453
http://www.maximashirts.com
800 Main Street
Pewaukee, WI 53072, United States of America

Maxima Shirts
i
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
Table of Contents
Executive Summary.....................................................................................................................1
Who We Are..........................................................................................................................1
What We Sell ........................................................................................................................1
Who We Sell To ...................................................................................................................1
Financial Summary .............................................................................................................2
Company........................................................................................................................................3
Mission Statement...............................................................................................................3
Company Overview ............................................................................................................3
Management Team and Organizational Chart ..............................................................3
Locations and Facilities ......................................................................................................3
Benefits to the Community................................................................................................4
Code of Ethics.......................................................................................................................4
Legal Requirements ............................................................................................................5
Products and Services .................................................................................................................6
Products and Services.........................................................................................................6
Competitors ..........................................................................................................................6

Maxima Shirts
ii
Target Market ...............................................................................................................................8
Market Overview.................................................................................................................8
Market Needs .......................................................................................................................8
Industry Analysis ................................................................................................................8
Strategy and Implementation..................................................................................................10
Marketing Plan ..................................................................................................................10
Sales Plan ............................................................................................................................10
Exit Strategy........................................................................................................................11
Critical Risks and Assumptions .....................................................................................11
SWOT Analysis..................................................................................................................12
Quality Management........................................................................................................13
Financial Plan .............................................................................................................................14
Revenue Forecast ...............................................................................................................14
Personnel Plan....................................................................................................................15
Cash Flow Assumptions...................................................................................................16
Budget..................................................................................................................................17
Loans and Investments.....................................................................................................18

Maxima Shirts
iii
Benefits................................................................................................................................19
Financial Statements .................................................................................................................20
Profit and Loss Statement................................................................................................20
Balance Sheet......................................................................................................................22
Cash Flow Statement ........................................................................................................23
Appendix .....................................................................................................................................25
Loans and Investments.....................................................................................................25
Profit and Loss Statement................................................................................................26
Balance Sheet......................................................................................................................30
Trade Name Registration Form ......................................................................................33
References and research...................................................................................................33
Website ................................................................................................................................35
Application for Employee Identification Form SS-4..................................................35

Maxima Shirts
1
Executive Summary
Who We Are
Maxima Shirts provides the market the chance to create a shirt with their own original
sayings or favorite quotes. Creation and ordering will be done strictly online, on an
easy-to-navigate website. We will target males in the continental United States of lower
to middle income ranges, ages 18-49, and have women's cuts of select colors available,
as well.
Maxima Shirts is a sole proprietorship founded by James Spanheimer, who also acts as
everyday manager and marketing head. Spanheimer realizes the importance of
expressing creativity, and became disillusioned with the banality of mainstream
clothing long ago.
What We Sell
Maxima Shirts is a company which gives customers the ability to give the world a piece
of themselves by placing their favorite or original sayings on a high quality,
customized-colored t-shirt. Have you ever heard a saying or come up with a mantra
and wished you could share it with others effortlessly? Maxima Shirts is your long-lost
solution. Materials will be the same high quality, fitted shape throughout all sizes and
gender options.
Images of any kind will not be an option, however, due to potential copyright claims.
Who We Sell To
This business will target males in the lower to middle income demographic, ages 18-49,
which includes high school seniors, with select colors for women's fitted shirts. The
natural tendency would be for a company of this sort to cater to only adolescents. We
realize, however, that males in their 40's particularly have plenty to say, and we desire
to be their one-stop-shop as well.

Maxima Shirts
2
Financial Summary
Financial Highlights
Financial Highlights by Year

Maxima Shirts
3
Company
Mission Statement
Business is not given, it is earned. Customers are not swindled; they are won with
attention and care.
Company Overview
Maxima Shirts was started by James Spanheimer as a sole proprietorship, who for years
searched far and wide for shirts that adequately expressed how he felt and what
sayings meant something to him. Feeling unfulfilled, he decided to create this company
as a way for others to save themselves the time and money of a fruitless wild goose
chase. Maxima is owned and operated in southeastern Wisconsin, as Spanheimer
believes it's the perfect centralized location to ship products all over the country.
The main purpose of Maxima is to give customers what they desperately want and
need, which is to stand out and show their independence in a society driven by
uniformity.
Management Team and Organizational Chart
James Spanheimer, Founder and CEO
Damian Wendorf, Accounting
Mike Moore, Sales and Purchasing
Locations and Facilities
Maxima Shirts will have a 1,000 sq ft factory studio where the shirts get made and
server rack for the online services on site. The location of 800 Main St. in Pewaukee, WI
is very near Hwys 16 and 94, and not within 3000 ft of any residential areas.

Maxima Shirts
4
Benefits to the Community
Creativity is greatly encouraged and uplifted through Maxima Shirts when we head to
local colleges with samples and offer some free shirts to raffle winners.
The fact that the headquarters will be in Pewaukee is a boon to the community since
this is a business which targets nationwide customers.
Code of Ethics
· We are all to think of each other as part of a family in this company, treating one
another with respect and humility.
· Every voice is important and no idea too simplistic. Please do not disparage
anyone else’s original thoughts.
· Copyrighted images are not to be used in shirt design.
· Sayings which have been classified as hate speech by the courts will not be
permitted.
· The management’s doors are open for suggestions regarding ways to improve the
business.
· No question given to us is a wrong one.
· Proper semi-casual attire is mandated on the premises and while attending our
college/festival promotions.
· There are to be no sexual advances or jokes on the premises. Sexual harassment is
taken very seriously by management.
· Our code coincides with laws in place regarding discrimination.

Maxima Shirts
5
· No smoking or drinking allowed on the premises.
· Company supplies are to be kept inside the building at all times.
Legal Requirements
• Getting the SBA.gov loan squared away in an air-tight manner so that all facts
and figures are made aware of.
• Be in contact with an attorney in case anything ever happens in the future in
which the company or CEO (sole proprietorship) are possibly liable.
• Post a caution on the bottom of each page of the customizing aspect of the
website that certain hateful sayings/terms will not be allowed and acceptance of
said shirt(s) may be at the discretion of Maxima Shirts.
• No images will be allowed for printing as it is not worth the potential and
probable copyright claims.
• No drinking or illegal recreational use will be permitted during work hours or
visits to colleges/festivals as this can result in a variety of legal issues.
• Having insurance/workers' compensation available for the print operator in case
of an accident which was not their fault.
• A business account set up so that nobody is purchasing software or inventory
with their own money.

Maxima Shirts
6
Products and Services
Products and Services
Maxima Shirts will offer high quality shirts made of 80% cotton and 20% polyester, with
the ability of the customer to customize the color of the shirt and text (within a
spectrum of 15 possible colors) and also the font (within a spectrum of 15 possible
fonts).
Maxima will be a 24-hour operation, with online being the sole resource for ordering,
excluding events at colleges where cash/credit card can be used. Sales/Purchasing and
Accounting will work an 8a-5p weekday schedule, while the machine operator will
have a 7a-3:30p weekday schedule. The CEO's itinerary will be more fluid, often
working more on an as-needed basis.
Competitors
There are a couple of direct competitors to Maxima Shirts in the Milwaukee area:
• MJM Screenprint & Embroidery Studio which is located on N88W16654
Appleton Ave, Menomonee Falls, WI 53051 (262) 250-
4102 http://www.mjmventuresinc.com is the one stop shop for customers' screen
printing and embroidery needs. They will promote the buyer's name, emblem, or
logo design on a variety of items such as polo shirts, t-shirts, sweatshirts, fleece,
warm-up gear, jackets, caps, bags, and even golf accessories. Private clubs,
schools, sports teams, small businesses, large corporations, professional
associations, and many other affiliations, are among their satisfied customers.
They are different from Maxima in that their store is the main outlet for their
sales, with the website being an afterthought.
• Milwaukeeshirtguys.com has their website and also they sell their shirts at
include The Jack on National Ave. in West Milwaukee, Starship on South 76th
Street and North Farwell Ave., and Brewski’s on 76th in Milwaukee.Their prices
for shirts and services are higher than mine.

Maxima Shirts
7
• Customink.com is an online retailer, and their headquarters and shipping points
are about 7 miles outside of Washington, D.C. There are straight prices for each
shirt no matter the size, depending on whether there are changes to the
customization. If things get added or subtracted between orders, then the prices
will vary.
• Commoditees.net has their location on Clinton Ave. in Milwaukee, and this is
also where they ship and offer pick-ups from. Their catalog is actually handled
on ssactivewear.com which makes these people just a middleman and pick-up
location, giving me a distinct advantage because I can create things on the spot
without communicating to some other company.

Maxima Shirts
8
Target Market
Market Overview
College students: 350,000 prospects which have I estimate $500 average annual
spending for t shirts.
High school seniors: 70,000 prospects with an average annual spending amount of $750
as individuals of this age are all about expression and drawing attention to themselves.
20s-30s adults: 210,000 prospects which have higher costs of living than college
students and high school seniors, so $250 average annually.
40s adults: 43,000 prospects which have an average of $150 average annual spending on
creative clothing, since things tend to get more simplistic in our desire to express
ourselves as we get older.
Market Needs
Creativity has dried up in this age of restrictions. The aim of Maxima Shirts is to give
the customer the ability to visually describe what they feel and believe. We offer high
quality material with a wide variety of colors and fonts, shipped from and made in the
USA.
Industry Analysis
The t-shirt making industry has gotten very competitive in the past couple of years,
however some of these printing companies wind up taking on so many different types
of objects besides t-shirts that they do not give the projects the quality attention that
they need.
Virtually all companies use some form of website software for customers to navigate
through, or they take orders and use a print-on-demand service to make, sell and ship
their shirts, such as Zazzle, CafePress, Spreadshirt or PrintMojo. These services allow

Maxima Shirts
9
the business to design shirts, sell them via an e-commerce platform and make money
without having to actually deal with printing or shipping the tees.

Maxima Shirts
10
Strategy and Implementation
Marketing Plan
Product
A potentially limitless ability to have a customizable, high quality t-shirt which reflects
thoughts and beliefs that mean so much to an individual but also can be symbolic of
who that person is.
Place
The website maximashirts.com and also the college campuses myself and my team will
visit along with certain festivals around the city of Milwaukee, particularly in the
summer months.
Pricing
The pricing on each shirt will be a flat $20, with no odd pricing gimmicks such as
$19.95. It's my belief that customers are becoming aware of the blatant-marketing
tactics, and are looking to support businesses that don't treat them like fools.
Promotion
There will be promotions on Twitch.tv instead of YouTube, as it is becoming clear that
many users are growing tired of that medium with its policy changes. There will also be
free shirts given out at each campus and festival we visit, along with an probational
AdWords campaign set out on Facebook. There will also be an initial buy one, get one
half-off campaign for the first 30 days of Maxima Shirts, and this promotion will be
advertised in the form of fliers distributed strategically on Milwaukee's east side.
Sales Plan
There will be an initial buy one, get one half off campaign for the first 30 days of
Maxima Shirts, and this promotion will be advertised on the east side of Milwaukee.

Maxima Shirts
11
The founder/CEO and Sales/Purchasing manager will receive a 2%/3% yearly net sales
commission, respectively at the end of each year. The Accounting manager will receive
a discretionary year end bonus.
When an order is received, the printer operator will be notified by his workstation's
computer receiving notification through the website's program and then they will create
the shirt from there.
After the shirt has left the premises, it will be tracked through UPS Ground which is the
standard method we will use unless next day air is specified.
Customers are encouraged to contact Founder/CEO directly if there are any issues with
the quality of their received product, or if they haven't received it within a timely
manner.
Exit Strategy
I would like to sell to a strategic buyer, who would take Maxima Shirts and keep it
running as is, but obviously expanding to a degree the amount of customizations and
the number of shirts produced. Even adding another factory in that person’s plan
would be a boon. None of the current employees really has the creative flair and interest
for this kind of thing, so it would have to be a buyer that is like-minded and I could
train easily. Trustworthiness is also a huge deciding factor.
A downside would be if I unbeknownst to me sold to a venture capitalist type that
wants my competition to do better, so after vampirishly feeding off my training they
decide after I leave to completely liquidate everything.
Critical Risks and Assumptions
• Sales increase 10% per year
• The company name and logo I use should be something that I'll be proud of in
years to come, because it's the worst thing to go through a name change and try
to re-invent yourself after building up a certain reputation.
• Funding will be self-funded apart from the $50,000 from sba.gov

Maxima Shirts
12
SWOT Analysis
Strengths
• Customer can create their own saying(s)
• Easy to customize shirt(s) online
• High quality material
• Many colors/fonts to select from (shirts/text)
• Shipped from USA (cheaper and less time)
Weaknesses
• Not yet ready to ship to a worldwide market
• More than anything, dependent on word of mouth at the outset
• Wholesalers can charge more for their shirts because we are just starting out and
have little leverage
Opportunities
• Tapping into the creative fire which so many individuals have and are constantly
repressed
• The ability to showcase one's political opinion without fear that I will report
anyone, which gives people a sense of comfort
• A chance for travel and expanding into new cultures for myself and the team
Threats
• If there was no disclaimer that hateful sayings would be at the company's
discretion, Maxima would be inundated by hate groups of all kinds and thus we
would be a purveyor of garbage
• Larger printing businesses have the ability to undercut our prices since they can
take the overhead hit
• We can't advertise as much or for as long as larger companies
• Trademarked sayings may have to be identified and altered or have the TM/R
added

Maxima Shirts
13
Quality Management
Lean Enterprise is a concept which will be thoroughly promoted at Maxima Shirts, with
the goal being that all employees meet high performance standards which will in turn
help to create the highest quality products to meet and exceed consumer demands.
There will be less lead time, and inventory won’t clutter up the work area. This will be
an ever-improving endeavor, with some attempts at being lean turning out to be off the
mark and so Kaizen events with Gemba sessions where everyone actually goes and sees
the printing being done will need to occur periodically, as well as error-proofing based
on 5 errors per 1,000.
We have a small enough team where everybody can be on board with a specific plan
and no communication gaps should occur, and if there’s a problem then it will be
identified rather quickly.

Maxima Shirts
14
Financial Plan
Revenue Forecast
Revenue Forecast
FY2014 FY2015 FY2016
Revenue
Direct online orders $1,220,000 $1,331,000 $1,464,200
On-site sales at festivals / colleges $159,000 $174,900 $192,400
Total Revenue $1,379,000 $1,505,900 $1,656,600
Direct Cost
Direct online orders $610,000 $665,500 $732,100
On-site sales at festivals / colleges $79,500 $87,450 $96,200
Total Direct Cost $689,500 $752,950 $828,300
Gross Margin $689,500 $752,950 $828,300
Gross Margin % 50% 50% 50%

Maxima Shirts
15
Revenue by Month
About the Revenue Forecast
Personnel Plan
Personnel Table
FY2014 FY2015 FY2016
James Spanheimer, Founder and CEO $100,000 $102,000 $104,040
Damian Wendorf, Accounting $65,000 $66,300 $67,626
Mike Moore, Sales and Purchasing $75,000 $76,500 $78,030
Steve Altmeyer, Printing Machine
Operator
$35,000 $35,700 $36,414
Total $275,000 $280,500 $286,110

Maxima Shirts
16
About the Personnel Plan
Cash Flow Assumptions
Cash Flow Assumptions
Cash Inflow
% of Sales on Credit 0%
Cash Outflow
% of Purchases on Credit 80%
Avg Payment Delay (Days) 30
Inventory
Months to Keep on Hand 1
Minimum Inventory Purchase $500
About the Cash Flow Assumptions
The online payments can be done with either debit or credit cards, and there is no
accounts receivable that is applicable. During the festivals and at colleges it is the same,
though there is some opportunity for cash payments there. Inventory will be for a 30
day allotment, except from May to August when it will be a 45 day supply in inventory.

Maxima Shirts
17
Budget
Budget Table
FY2014 FY2015 FY2016
Operating Expenses
Salary $275,000 $280,500 $286,110
Employee Related Expenses $55,000 $56,100 $57,222
Wages $275,000 $280,500 $286,110
Marketing & Promotions $2,500 $2,500 $2,500
Rent $12,000 $12,000 $12,000
Utilities $3,500 $3,500 $3,500
Office Supplies $1,800 $1,800 $1,800
Insurance $2,000 $2,000 $2,000
Total Operating Expenses $626,800 $638,900 $651,242
Major Purchases
Printing Machine $1,400 $0 $0
Total Major Purchases $1,400 $0 $0

Maxima Shirts
18
Expenses by Month
About the Budget
Startup Costs
Loans and Investments
Loans and Investments Table
FY2014 FY2015 FY2016

Maxima Shirts
19
Sources of Funds
Use of Funds
Benefits
My company would offer to all employees an HSA PPO health plan with full vision
coverage and preventative dental insurance. Paid time off will be granted at the rate of
12 hours per pay period, with there being 10 paid holidays, matching contribution
401(k) plan, contributory life insurance, short-term disability, and educational
assistance being offered.
These are desirable benefits because health insurance being sponsored by a company,
even though it’s a higher deductible plan, is getting rarer as months go by. Also having
full coverage vision with preventative dental is a sign that we really care about our
employees and their families as people. The short-term disability is included with the
printing machine operator in mind, but it’s available to all employees. Matching 401(k)
is a key component, as well, to entice potential candidates that have an interest in
retirement someday.

Maxima Shirts
20
Financial Statements
Profit and Loss Statement
FY2014 FY2015 FY2016
Revenue $1,379,000 $1,505,900 $1,656,600
Direct Cost $689,500 $752,950 $828,300
Gross Margin $689,500 $752,950 $828,300
Operating Expenses
Salary $275,000 $280,500 $286,110
Wages $275,000 $280,500 $286,110
Rent $12,000 $12,000 $12,000
Utilities $3,500 $3,500 $3,500
Office Supplies $1,800 $1,800 $1,800
Insurance $2,000 $2,000 $2,000
Operating Income $62,700 $114,050 $177,058
Interest Incurred $0 $0 $0
Depreciation and Amortization $280 $280 $280
Income Taxes $12,484 $22,754 $35,356
Total Expenses $1,329,064 $1,414,884 $1,515,178
Net Profit $49,936 $91,016 $141,422
Net Profit / Sales 4% 6% 9%

Maxima Shirts
21
Gross Margin by Year
Net Profit (or Loss) by Year

Maxima Shirts
22
Balance Sheet
As of Period's End FY2014 FY2015 FY2016
Cash $56,059 $146,465 $288,537
Accounts Receivable $0 $0 $0
Inventory $62,730 $69,010 $69,030
Total Current Assets $118,789 $215,475 $357,567
Long-Term Assets $1,400 $1,400 $1,400
Accumulated Depreciation ($280) ($560) ($840)
Total Long-Term Assets $1,120 $840 $560
Total Assets $119,909 $216,315 $358,127
Accounts Payable $69,973 $75,363 $75,753
Sales Taxes Payable $0 $0 $0
Short-Term Debt $0 $0 $0
Total Current Liabilities $69,973 $75,363 $75,753
Long-Term Debt $0 $0 $0
Total Liabilities $69,973 $75,363 $75,753
Paid-In Capital $0 $0 $0
Retained Earnings $0 $49,936 $140,952
Earnings $49,936 $91,016 $141,422
Total Owner's Equity $49,936 $140,952 $282,374
Total Liabilities & Equity $119,909 $216,315 $358,127

Maxima Shirts
23
Cash Flow Statement
Cash Flow Statement
FY2014 FY2015 FY2016
Operations
Net Profit $49,936 $91,016 $141,422
Change in Accounts Receivable $0 $0 $0
Change in Inventory ($62,730) ($6,280) ($20)
Change in Accounts Payable $69,973 $5,390 $390
Change in Sales Taxes Payable $0 $0 $0
Net Cash Flow from Operations $57,459 $90,406 $142,072
Investing & Financing
Assets Purchased or Sold ($1,400) $0 $0
Investments Received $0 $0 $0
Change in Short-Term Debt $0 $0 $0
Change in Long-Term Debt $0 $0 $0
Net Cash Flow from Investing &
Financing
($1,400) $0 $0
Cash at Beginning of Period $0 $56,059 $146,465
Net Change in Cash $56,059 $90,406 $142,072
Cash at End of Period $56,059 $146,465 $288,537

Maxima Shirts
24
Cash Flow by Month
Cash Flow by Year

Maxima Shirts
25
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the
understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
Appendix
Loans and Investments
Loans and Investments Table (With Monthly Detail)
FY2014 Sep '13 Oct '13 Nov '13 Dec '13 Jan '14 Feb '14 Mar '14 Apr '14 May '14 Jun '14 Jul '14 Aug '14
FY2014 FY2015 FY2016

Maxima Shirts
26
Profit and Loss Statement (With Monthly Detail)
FY2014 Sep '13 Oct '13 Nov '13 Dec '13 Jan '14 Feb '14 Mar '14 Apr '14 May '14 Jun '14 Jul '14 Aug '14
Revenue $140,000 $115,000 $70,000 $50,000 $40,000 $40,000 $105,000 $115,000 $134,000 $180,000 $200,000 $190,000
Direct Cost $70,000 $57,500 $35,000 $25,000 $20,000 $20,000 $52,500 $57,500 $67,000 $90,000 $100,000 $95,000
Gross Margin $70,000 $57,500 $35,000 $25,000 $20,000 $20,000 $52,500 $57,500 $67,000 $90,000 $100,000 $95,000
Gross Margin % 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50% 50%
Operating
Expenses
Salary $22,915 $22,915 $22,915 $22,915 $22,917 $22,917 $22,917 $22,917 $22,918 $22,918 $22,918 $22,918
Employee
Related
Expenses
$4,582 $4,582 $4,582 $4,582 $4,583 $4,583 $4,583 $4,583 $4,585 $4,585 $4,585 $4,585
Wages $22,915 $22,915 $22,915 $22,915 $22,917 $22,917 $22,917 $22,917 $22,918 $22,918 $22,918 $22,918
Marketing &
Promotions
$208 $208 $208 $208 $208 $208 $208 $208 $209 $209 $209 $209
Rent $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000 $1,000
Utilities $291 $291 $291 $291 $292 $292 $292 $292 $292 $292 $292 $292
Office Supplies $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150 $150
Insurance $166 $166 $166 $166 $167 $167 $167 $167 $167 $167 $167 $167
Total
Operating
Expenses
$52,227 $52,227 $52,227 $52,227 $52,234 $52,234 $52,234 $52,234 $52,239 $52,239 $52,239 $52,239
Operating
Income
$17,773 $5,273 ($17,227) ($27,227) ($32,234) ($32,234) $266 $5,266 $14,761 $37,761 $47,761 $42,761

Maxima Shirts
27
Interest Incurred $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Depreciation and
Amortization
$23 $23 $23 $23 $23 $23 $23 $23 $24 $24 $24 $24
Income Taxes $3,550 $1,050 ($3,450) ($1,150) $0 $0 $0 $0 $0 $0 $3,937 $8,547
Total Expenses $125,800 $110,800 $83,800 $76,100 $72,257 $72,257 $104,757 $109,757 $119,263 $142,263 $156,200 $155,810
Net Profit $14,200 $4,200 ($13,800) ($26,100) ($32,257) ($32,257) $243 $5,243 $14,737 $37,737 $43,800 $34,190
Net Profit /
Sales
10% 4% (20%) (52%) (81%) (81%) 0% 5% 11% 21% 22% 18%

Maxima Shirts
28
FY2014 FY2015 FY2016
Revenue $1,379,000 $1,505,900 $1,656,600
Direct Cost $689,500 $752,950 $828,300
Gross Margin $689,500 $752,950 $828,300
Operating Expenses
Salary $275,000 $280,500 $286,110
Wages $275,000 $280,500 $286,110
Rent $12,000 $12,000 $12,000
Utilities $3,500 $3,500 $3,500
Office Supplies $1,800 $1,800 $1,800
Insurance $2,000 $2,000 $2,000
Operating Income $62,700 $114,050 $177,058
Interest Incurred $0 $0 $0
Income Taxes $12,484 $22,754 $35,356
Total Expenses $1,329,064 $1,414,884 $1,515,178
Net Profit $49,936 $91,016 $141,422
Net Profit / Sales 4% 6% 9%

Maxima Shirts
29

Maxima Shirts
30
Balance Sheet
Balance Sheet (With Monthly Detail)
As of Period's
End
Sep '13 Oct '13 Nov '13 Dec '13 Jan '14 Feb '14 Mar '14 Apr '14 May '14 Jun '14 Jul '14 Aug '14
Cash $77,107 $29,830 $18,053 ($7,024) ($39,255) ($77,989) ($78,723) ($75,357) ($65,194) ($29,433) $15,391 $56,059
Accounts
Receivable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Inventory $57,500 $35,000 $25,000 $20,000 $20,000 $52,500 $57,500 $67,000 $90,000 $100,000 $95,000 $62,730
Total Current
Assets
$134,607 $64,830 $43,053 $12,976 ($19,255) ($25,489) ($21,223) ($8,357) $24,806 $70,567 $110,391 $118,789
Long-Term Assets $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400 $1,400
Accumulated
Depreciation
($23) ($46) ($69) ($92) ($115) ($138) ($161) ($184) ($208) ($232) ($256) ($280)
Total Long-
Term Assets
$1,377 $1,354 $1,331 $1,308 $1,285 $1,262 $1,239 $1,216 $1,192 $1,168 $1,144 $1,120
Total Assets $135,984 $66,184 $44,384 $14,284 ($17,970) ($24,227) ($19,984) ($7,141) $25,998 $71,735 $111,535 $119,909
Accounts Payable $121,784 $47,784 $39,784 $35,784 $35,787 $61,787 $65,787 $73,387 $91,789 $99,789 $95,789 $69,973
Sales Taxes
Payable
$0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Short-Term Debt $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total Current
Liabilities
$121,784 $47,784 $39,784 $35,784 $35,787 $61,787 $65,787 $73,387 $91,789 $99,789 $95,789 $69,973
Long-Term Debt $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Total
Liabilities
$121,784 $47,784 $39,784 $35,784 $35,787 $61,787 $65,787 $73,387 $91,789 $99,789 $95,789 $69,973

Maxima Shirts
31
Paid-In Capital $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Retained Earnings $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Earnings $14,200 $18,400 $4,600 ($21,500) ($53,757) ($86,014) ($85,771) ($80,528) ($65,791) ($28,054) $15,746 $49,936
Total Owner's
Equity
$14,200 $18,400 $4,600 ($21,500) ($53,757) ($86,014) ($85,771) ($80,528) ($65,791) ($28,054) $15,746 $49,936
Total
Liabilities &
Equity
$135,984 $66,184 $44,384 $14,284 ($17,970) ($24,227) ($19,984) ($7,141) $25,998 $71,735 $111,535 $119,909

Maxima Shirts
32
As of Period's End FY2014 FY2015 FY2016
Cash $56,059 $146,465 $288,537
Accounts Receivable $0 $0 $0
Inventory $62,730 $69,010 $69,030
Total Current Assets $118,789 $215,475 $357,567
Long-Term Assets $1,400 $1,400 $1,400
Accumulated Depreciation ($280) ($560) ($840)
Total Long-Term Assets $1,120 $840 $560
Total Assets $119,909 $216,315 $358,127
Accounts Payable $69,973 $75,363 $75,753
Sales Taxes Payable $0 $0 $0
Short-Term Debt $0 $0 $0
Total Current Liabilities $69,973 $75,363 $75,753
Long-Term Debt $0 $0 $0
Total Liabilities $69,973 $75,363 $75,753
Paid-In Capital $0 $0 $0
Retained Earnings $0 $49,936 $140,952
Earnings $49,936 $91,016 $141,422
Total Owner's Equity $49,936 $140,952 $282,374
Total Liabilities & Equity $119,909 $216,315 $358,127

Maxima Shirts
33
Trade Name Registration Form
Trade Name Registration Form
See Attachment A
References and research
References and research
https://image9.spreadshirt.net/image-
server/v1/products/9093224/views/1,width=378,height=378,appearanceId=1/barcode-1984.png
http://www.statisticbrain.com/college-enrollment-statistics/
http://www.chacha.com/question/how-many-high-school-seniors-are-there-currently-in-the-united-states
https://en.wikipedia.org/wiki/File:USpop2010.svg
http://www.mnn.com/lifestyle/natural-beauty-fashion/stories/would-you-buy-a-t-shirt-from-this-guy
http://www.t-shirtforums.com/business-finance/t133598.html
http://www.sba.gov/sites/default/files/forms_irsss4.pdf

Maxima Shirts
34
http://www.sba.gov/content/incorporating-your-business
http://www.jesterapparel.com/local_areas/wi/milwaukee_wisconsin_screen_printers_embroider.html
https://thegraphicedge.com/contact/Wisconsin.asp
http://www.zazzle.com/screenprinting/milwaukee+wisconsin
http://www.mjmventuresinc.com/
http://www.sba.gov/category/navigation-structure/loans-grants/small-business-loans
http://www.milwaukeeshirtguys.com
http://www.customink.com/photos/tags/milwaukee
http://www.commoditees.net
https://www.ssactivewear.com/Home/Default.aspx
http://blog.riptapparel.com/blog/top-10-custom-t-shirt-companies/#.Uo1AHuLXvPo
http://smallbusiness.chron.com/start-own-tshirt-business-low-startup-costs-10579.html
http://www.howtostartaclothingcompany.com/how-not-to-start-a-t-shirt-company/

Maxima Shirts
35
http://www.indeed.com/viewjob?jk=4fba4d16bfe9bae0&q=T+Shirt+Printing&tk=18alfoe7r19t232b&from=web
http://careers.peopleclick.com/careerscp/client_safetykleen/external_cleanharbors/gateway.do?functionName=viewFrom
Link&jobPostId=22555&localeCode=en-us&source=Indeed.com&sourceType=PREMIUM_POST_SITE
http://www.aplitrak.com/?adid=YmJnZW5lcmljLjg1Mjg0LjE3NjBAd2FzdGVtYW5hZ2VtZW50c3luYy5hcGxpdHJhay5jb2
0
http://www.bls.gov/oes/current/oes_33340.htm
http://www.bestblanks.com/heatpress.html?gclid=CPGwion3pbsCFbBFMgod-0gA0A#9
Website
Website
www.maximashirts.com
Application for Employee Identification Form SS-4
Application for Employee Identification Form SS-4
See Attachment B

MaximaShirtsJDS

Recommended

Recommended

More Related Content

Similar to MaximaShirtsJDS

Similar to MaximaShirtsJDS (20)

MaximaShirtsJDS