James Larman

Sydney Area, Australia, NSW Australia

Head of planning

Advertising / Marketing / PR

For 10 years in London and Sydney I’ve been helping brands think and do things differently. Whether it’s creating a master-brand for George Western Foods, bringing rugby players together for Tetley’s or recording a Christmas song for Telstra - all my work has grown from the belief that the world of communication is bigger than one-way advertising. Successful brands have to do things that matter to people in the real world, not just ‘say’ things in advertising. That philosophy has always driven my thinking in trying to understand people and how their relationship with culture, brands and communities affect their behaviour. I just try to be open to whatever comes next.