1. Blop
Get ready to go the speed of light
with the newest energy drink

2. What is an Energy Drink?
An energy drink is a type of beverage containing
stimulants, such as caffeine, which provide mental and
physical stimulation.

3. Blop is not your parents energy drink
It’s the new beverage in town

4. What makes Blop better?

5. Product Promise
Blop
Be the coolest, healthiest, and best tasting energy
drink on the market!
Blop
Produce a superior product than our competitors!
Blop
Satisfy our customers needs!

6. Why do consumers continue to
purchase our competitor’s products?

7. Our Competitors

8. Pros
5 hour energy
low cal
easy to drink
long lasting energy
Red Bull
Extremely well known brand
Smaller i.e. less cals
Rockstar Energy
Offers large affordable beverages
Monster
Another cheap alternative
Cons
5 hour energy
Small b/c it tastes awful
Devoted an entire ad campaign with
grand prize to find the best mixer
for the beverage
Red Bull
Expensive
Rockstar Energy
HIgh calorie content
Foul tasting
Monster
Also high calories
Not as good as red bull

9. Why is Blop better?
Affordable
Multitude of flavors and natural stimulants
Its Tasty
Great as a mixer for adult beverages!s

10. How will we spend our budget?

11. $$$
There are many ways we could spend the
money, but we have focused our attention on a
few specific items.

12. Tent
Cost around 100-200$ plus extra for Blop logo

13. Giant Inflatable Can
Would cost several hundred to a
thousand dollars depending on several
variables.

14. Custom Flag
Costs around 100$

15. How will we reach consumers?

16. POE
With these items we will use point of entry
marketing to introduce students to our new
product on a section of Guadalupe street, also
known as “the drag,” in Austin, Tx.

17. University of
Texas at Austin

18. Guadalupe Street
This street sets the western boundary of UT’s
40 acre campus. Here we will be able to set up
areas where students can interact with our
brand, try our beverage, and see for
themselves why they should Blop it!

19. #Blopit!
This term will spearhead our efforts for
marketing campaign over the next several
months. We will launch the hashtag over
various social media outlets before hosting
physical events.

20. Timeline
Intro of #Blopit!
Several weeks
Continue to build hype for
Blop until we reach optimal
levels of interest.
Begin having events
on “the drag.”
Have quantifiable results to see how
students like the beverage and
determine if we should make a request
for additional funding.

21. Review
Our $1000 campaign will be used to increase
awareness for the brand, encourage
consumers to at least try the product, and
hopefully establish a loyal fan fan base.