7. The Newport Beach Film Festival celebrated its 15th anniversary. The Irish Spotlight was very lucky
and thankful to be a part of an amazing event held each Spring. Life’s A Breeze made its regional
screening at the 2014 Newport Beach Film Festival’s Irish Spotlight on Sunday, April 26. Following
the screening guests were led to Muldoon’s Irish Pub, where the celebration really began.
This year’s Irish team was the largest yet, there were six members in the team. The Irish team
worked vigorously on outreach and promoting the event, the film oversold. For the first time, a second
theater was opened to accommodate the large amount of guests. Posts were created for Facebook
and Instagram and were shared with the Irish community. There was great Irish entertainment by
dancers, harpist, bagpipes, and band. As you read, you will understand how the event was put
together and how much time and effort from the Irish team for a successful event.
8. This year, the Newport Beach Film Festival celebrated 15 years of film. At 5:30 PM, on Sunday, April
27, 2014, the Irish community came together to celebrate Irish culture and film at the Newport Beach
Film Festival’s Irish Spotlight. We had the honor of screening Life’s a Breeze starring Fionnula
Flanagan and Pat Shortt. The screening took place at Edwards Theaters Big Newport 6 Movie
Theater. Life’s a Breeze made its regional screening with us this year and our spotlight was fortunate
enough to oversell the film, a first ever in 15 years! This forced
us to have another theater be opened in order to
accommodate our guests. Immediately following the film,
guests were led to the after party held next door at Muldoon’s
Irish Pub.
The team arrived at the theater around 3:00 PM to get a feel
of the location. There was actually not much to do that early;
the film festival crew was not going to arrive until after 4:00
PM. The film festival crew arrived and started to set up. One
table was needed outside of the entrance for will call with a
few floral arrangements. As soon as tickets arrived, we were
given the VIP tickets to distribute. A second table was needed
inside, near the elevators for Newport Beach Film Festival
merchandise that was handled by the film festival team. A
third table was set up at the bottom of the elevators for the
swag bags. We set this table up in between theater five and
six with a few other floral arrangements.
Guests started arriving around 4:00 PM, at this time, we were
still setting up and the film festival teams were still arriving. By
5:00 PM, we opened will call and guests started coming down the escalators. Guests did not have to
wait until Muldoon’s for the fun and entertainment to begin. As soon as guests entered the lobby, they
were welcomed by Irish Spotlight team members. As they descended the escalators, they could see
the Irish dancers from Aniar Academy of Irish Dance and were able to make a stop at our red carpet
step-and-repeat for photos.
9. Before guests entered the theater, we had a table with team members and volunteers passing out the
event tri-fold and Tourism Ireland guides generously donated by the Tourism Ireland. In addition,
female guests were given special gift bags that held nail polish provided by OPI. Since we only had a
limited amount, it was a first come first serve basis. As guests found their seats in the theater, Ms.
Barbara Schilling, the harpist, played her harp for ambiance and mood music. More and more guests
continued to arrive. By almost 5:15 PM, we found out that we oversold theater four and had to open
theater five. There was going to be a film showing at a sooner time in theater five, so we decided to
start that first.
Around 5:20 PM, we were ready to start the
screening and announced to the lobby for guests to
take their seats. After clearing out the lobby, the
Irish team, Jim McDonough from Irish Arts &
Entertainment, and Gregg made their way into
theater five for the announcements. Gregg
introduced himself, said a few words and
introduced our team leader. Our team leader then
thanked all of our sponsors, partners, and
supporters (S/P/S) for this evening. After thanking
the important S/P/S, she introduced Jim to say a
few words about the event and praised us for our
work. We were also happily joined by Kevin Glynn, director of the short Countdown which premiered
before Life’s A Breeze. Furthermore, since we oversold the film and had to open another theater, we
had to go to each theater individually for two introductions which delayed the start of the film by a few
minutes.
As soon as both films were playing, four of the six team members left the theater to set up at
Muldoon’s. The team brought over the flower arrangements they assembled early that morning and
placed them on tables and all over the pub. One of the team members transported the sign built by
JDF Builders and set that at the entrance of the pub. Sponsors started to arrive around 5:45 PM. First
Sean Manning and his team from Irish Pride arrived and began setting up his music equipment to the
left of the Courtyard. Then the Splendid Studio Booth team arrived to set up in the far back corner of
the Celtic Bar. Lastly we had Ron Meyn from Millennium Ice arrive with the ice sculpture, which we
placed at the bottom of the stairs, in front of the tree in the Courtyard. The sculpture came in three
pieces and Ron assembled it. He required a power cord for light and a sturdy table which we
provided. As soon as everything was set up, we had a photographer take photos, and waited for the
movie to end.
10. The first film ended at about 7:15 PM and bagpiper Andy Scott guided our guests over to Muldoon’s
Irish Pub. Andy continued to guide guests over as the second film ended. As they walked into the
pub, they were again welcomed by Irish Team members and a decorative wooden sign made by JDF
Builders, showing them their way around Ireland. As guests walked down the steps into the courtyard,
the Life’s A Breeze ice sculpture was on display. Muldoon’s has an entrance facing the street and an
entrance facing the parking lot. It was hard to tell which way some of the guests were going. We had
Andy lead them to the entrance facing the parking lot since that had the stairs to the Courtyard. Since
we had guests coming from both directions, we had team members greeting them at both entrances.
Sean Manning and his band from Irish Pride started playing their Irish inspired music at about 7:40
PM while guests enjoyed Irish cuisine and libations.
Guests showed up hungry and thirsty. Muldoon’s provided hors d'oeuvres but there was not enough
to go around. As soon as a tray left the kitchen, it was pretty much gone! Some guests did have the
opportunity to dine in the dining room if a table was available. We did oversell the film, so we had
double the expected amount of guests. A large
amount of guests did leave because they did not
get the chance to walk in the pub. The large
amount of guests made it difficult to move through
the crowds. There was a big crowd around the ice
sculpture, it was a big hit. Guests enjoyed taking
pictures with it and enjoyed touching it to get a
feel of the ice.
As the crowd started to lighten, the team was able
to socialize more with the VIP guests where we
were able to get a lot of feedback on the event.
By 9:00 PM, Sean and his band started to wrap up their performance and socialize with some of our
guests. Muldoon’s also stopped serving hors d'oeuvres at this time. As it got later, the team was able
to breathe a little and enjoy what was left of the evening before cleaning up.
As soon as it hit 11:00 PM, the team collected all of the flower arrangements. Sean and his band
started packing their equipment. Splendid Studio Booth started packing up as well. The team did not
have to worry about these sponsors because they had a quick clean up. The trouble we had was with
the ice sculpture since Ron does not come back to break it down. We had a few guys from the band
and one of our team members lay the sculpture down on another table and from there, they carried it
up the stairs to the grass near the sidewalk for it to melt. After all sponsors left, the Irish team
continued the clean up and put some of the tables back in place. We did a quick walk through to
make sure nothing was left behind.
11. Location
o Muldoon’s has been involved with the Irish Spotlight for the past 15 years.
o Spacious venue that’s already decorated.
o Easy, fast walking distance
o Confined venue and space
o Easily Accessible
o Tables and chairs provided
Date of the event
o Weekend Sunday slot. Guests are more likely able to show up versus weekday.
o Follows a couple of weeks after St. Patrick’s Day, allowed for us to follow up and market
the Irish Spotlight
Films are usually in English
o Most films from other countries are in their languages, so subtitles have to be read.
o Can be watched by Irish community and any English-speaking film goer
Part of the Newport Beach Film Festival for 15 years.
o Has brand recognition due to its association with the Newport Beach Film Festival
Ticket price
o Extremely lower price point than other spotlights.
o Set at $25 and with a $5 off promotional code, $20.
Team size
o We had 6 members, double the size of the team from last semester.
o Each member was assigned 2 S/P/S.
o Full attention was given to each S/P/S.
o Each member was able to contribute equally
12. After party is not open bar
Muldoon’s will not allow alcohol sponsors within bar.
Venue size
o We over sold the movie so there was not enough space to accommodate the amount of
guests.
o Most guests left after not being able to find a table or place to sit down.
o Some guests did not come in because it looked too crowded.
o There was not enough food to accommodate everyone.
St. Patrick’s Day
o This is only a few weeks before tickets sales; this made any outreach before St.
Patrick’s Day very difficult because S/P/S was focused on their own events.
Expanding opportunities with past sponsors.
Continue a good relationship after the event so the sponsor will want to come back next year.
Raise ticket prices to include drinks and more food.
Being creative with ideas so event is not so predictable.
o The location is always going to be the same, so coming up with something new is
always better.
Open the parking lot for more seating to accommodate more guests.
o We oversold, so having some of the parking lot open for tables, we could accommodate
more guests and keep them longer.
Give the event a more Irish so the Irish community feels like they are home.
13. Previous semesters and their relationship with past sponsors.
o Sometimes what is provided in past books may not be accurate.
Our team
o We are our own worst enemy. Each person needs to be held accountable for everything
assigned or volunteered for and if there is something that cannot be done, communicate
it to the rest of the team.
St. Patrick’s Day
o This is only a few weeks before tickets sales, this made any outreach before St.
Patrick’s Day very difficult because S/P/S were focused on that event.
14. The Spring 2014 Irish Spotlight team was the biggest team yet. It consisted of six members: Carmen
Herrera, Jacqueline Tolliver, Julie Ludwig, Keira DeNicola, Stephen Huynh, and Theresa Velasco.
Carmen Herrera was the team lead and all the other members contributed to the outreach of
sponsors and attendees.
Our team members were each designated specific S/P/S’s. This allowed us to give optimal time and
attention to our partners and also evenly split up the work. However, if a team member did not
communicate to the rest of the team members about their S/P/S, such as when they would be able to
get the logo; this led to other team members at a loss, especially because only those specific team
members held the required information to themselves.
Carmen Herrera - Team Lead
1. Barbara Schilling (Harpist)
2. Andrew Scott (Bagpiper)
3. CreativeMade
Jacqueline Rose Tolliver
1. Irish Pride
2. Irish Pride Band
3. Irish dancers from Aniar Academy of Irish Dance
Julie Ludwig
1. Irish Fair Foundation
2. Clarisse Meyer Photography
3. Austin Wallace Photography
15. Keira DeNicola
1. Irish Herald
2. Irish America Magazine
Stephen Huynh
1. MeetUp.com Groups
2. Emerald Society LA & SD (Firefighters and Police)
3. Ancient Order of Hibernians (OC/LA/Long Beach/ Anaheim/.etc.)
Theresa Camille Velasco
1. Millennium Ice
2. JDF Builders
3. Irish Arts & Entertainment
4. Consulate of Ireland Los Angeles
In terms of how we conducted our information and shared our work, we utilized Google Docs for all
team assignments and for gathering information. Future teams can find a digital copy of this business
plan and our extra documents in the Irish Spotlight’s Google Docs, which can be accessed and
shared by logging into the Irish Spotlight’s G-mail account.
16. Carmen Herrera was born April 17th, 1990 in the City of Orange to
Mary and Carlos Herrera. Her parents own a small business called
Casa Blanca Realtors. Casa Blanca has been in business since the
January before Carmen was born. At Casa Blanca they do more than
just Real Estate; they do Tax Season, Notary, and Loan Processing.
Carmen likes to think of herself as the good child, because she waited
till the day after Tax season to be born. Since the 15th of April landed
on a Sunday, Tax season didn’t end till Monday the 16th of April.
Carmen has two brothers and a sister. Their names are Reuben,
Christina and Anthony. Between the oldest and the youngest is a 20
year difference. Carmen attended five different elementary schools
before finishing her elementary school days at Panorama Elementary.
Carmen’s Grandparents have been the biggest influence in her life.
Her grandparents practically raised her and she considers them her
other parents. Her grandparents took her to church, where she made
the biggest decision in any young child’s life. She accepted God to be
her Lord and savior. She started her walk when she was 6 years old.
Rededicated her life her junior year of high school at Hume Lake Christian Camp. That August she
was baptized and has continued her walk with Christ since then.
Carmen went to McPherson Magnet School for Middle School and then graduated from Villa Park
High School, Class of 2008. Carmen thought she knew what she wanted to be after High School,
and that was to be a Special Education teacher. Carmen went to Community College to avoid taking
the SAT, for she isn’t the greatest test taker. She attended Santiago Canyon Community College
(SCC) for five years. Carmen had a professor destroy her dream of being a Special Education
teacher. She changed her major to Business to please her parents. She looked into her dream
school, Biola University, but she knew Business was not for her. Carmen wanted to please her
parents that she put her own feelings aside. She worked at her parents’ small business. Carmen’s
parents realized business wasn’t for her and told her to choose what she wanted to do. Carmen
decided to try and go back to teaching but didn’t feel that was her calling anymore. After long talks
with God, and trying to figure out what he had planned, she took a Communications Class on Group
Dynamics. The class planned a Saint Baldrick’s Charity event. She felt passionate about planning this
event. She even became Chair of Entertainment. Carmen got involved in Associated Student
Government while taking this class.
17. Associated Student Government (ASG) was a big part of Carmen’s community college life. She
started out as a commissioner of Public Relations, but by the spring semester she was asked to be
the Director of Public Relations. She also ended up the Chair for Battle of the Bands. Fall of 2011 she
was Senator of Textbook Availability and was elected Chair for Battle of the Bands again. Spring
2012 she became the Director of Fundraising. Battle of the Bands was her pride and joy. Battle of the
Bands 2011, she and her committee raised money for the “Invisible Children” Organization. With help
from professors who offered extra credit and hard work from the Battle of the Bands committee they
were able to raise over $2,800. Battle of the Bands 2012 over $2,500 was raised for the “To Write
Love On Her Arms” Organization. She had a smaller budget to work with the second time around but
she was still able to get over 450 people to attend.
In Fall 2011 she volunteered in the Office of Student Life. She asked my advisor, Rob Olmos, if she
could help him out around the office. He agreed. One day his boss, the Associate Dean of Student
Development Loretta Jordan, heard Carmen answer the phone and offered her a job. Loretta Jordan
became her mentor. The following year Carmen was supposed to transfer but she ended up another
year at SCC. Her boss was leaving and they asked her to transition the new Student Life Coordinator
into the position. She agreed and gained another mentor. She was in the executive board in ASG at
this time. Carmen was the Treasurer. Towards the end of the year Carmen had finished all treasurer
duties, she asked if she could work in another position. The ASG president agreed and put Carmen in
the role of Justice. She helped regulate and make sure that all positions in ASG were being followed,
and that everyone was doing their job. Carmen feel in love with Student Life and found out what God
had been showing her that she was meant to work with students and advise them.
The summer of 2013 I accepted a position at Forest Home. It was a Christian camp up in the
mountains near Mentone and Redlands. I spent one-on-one time with god, worked as part of the retail
staff and enjoyed being in the mountains. Working in nature and working with and for the public was a
rewarding experience.
Carmen has been to Mombasa, Kenya in Africa on a Missions Trip for Calvary Church, Santa Ana.
Carmen also has been to Guatemala to visit where her father grew up and visit family. She has also
been to the Yucatan Peninsula. Her favorite memory was when she went to Guatemala and Cancun
with her whole family for the last time. That summer her older brother had gotten married. She
climbed up the Star Wars Pyramid, where George Lucas had filmed the final scene in Star Wars: New
Hope. Carmen has also been to Rosarito, Mexico where her parents renewed their wedding vows for
their 25th wedding anniversary. She also has gone past Tijuana 7 years in a row to build houses in a
community down there. Carmen has a big heart for people especially older people. Carmen moved in
with her grandparents to help take care of them.
Carmen has a few hobbies. She has a huge passion for history. She and her family participate in Civil
War reenacting. She loved feeling like she steps back in time and relive the past. Sometimes she
18. wishes that ladies and gentlemen would still act as they did back then. Ladies would dress modestly.
Gentlemen would be more gentlemanly. She loves the dancing of that time and loves to host Civil
War balls for friends. Another hobby she has is collecting playing cards from every place she visits.
Her goal on her bucket list is to visit every National Park in the United States. Carmen also loves to
sing. She sings first soprano in choir, has sung at Carnegie Hall, and loves to sing along with
musicals.
Carmen has many people that influence her life. Besides God, her grandparents and her parents. Her
best friend Hillary, that she has known since she was one-years-old, has been a great positive
influence in her life. They are like sisters and Carmen doesn’t know where she would be without her.
They laugh and have each other’s back. Her other person that is a huge influence in her life is
Sparker. He is the greatest friend anyone could ever ask for. He listens and is honest. He has been
the greatest friend. Carmen has many great and wonderful memories. He is loyal and sticks up for
her. Carmen has had many memories with those two and doesn’t know where she would be without
these two in her life. Life would definitely be boring.
She lives by the saying ‘Live Life to the Fullest’. Life is too short to let things slip by. Her favorite bible
verse is “In me you will find peace. In the world you will face tribulation, but take heart I have
overcome the world” John 16:33 NIV Holy Bible. Her personality is ESFP; Extrovert, Sensing, Feeling
and Perceiving. She has people person type personality .She is a loyal friend and will help anyone
who needs help. She is happy and will go above and beyond.
19. Carmen Herrera
150 S. James
Orange, CA 92869
Home: 714-225-9321
car_men_herrera@yahoo.com
HIGHLIGHTS OF QUALIFICATIONS
Dedicated seven years to working with the public
Multi-faceted. Able to get the job done.
Effective in organizing large projects and coordinating special events
Take pride in doing a good job; willing to learn
SKILLS Computer proficient. Software: Microsoft Word, PowerPoint, Publisher, Excel,
Internet, E-Mail (example spreadsheets, flyers, and budget); Demonstrated strong
leadership skills; experienced communicating, organizing, and problem-solving; planned
or helped plan successful events; flexible in any situation
RELATED WORK EXPERIENCE
Supervisory/ Communication
Assisted students, faculty, and staff
Directed students
Communicate effectively with employees of all levels, college community and the public
Demonstrated outstanding leadership qualities when determining solutions to issues as they
arise
Initiated and developed ideal procedures within the kitchen to handle daily activity in a timely
fashion
Provided comprehensive planning, identifying adequate resources for student life office
Organization
Monitored supply inventory for various organizations
Organized cabinets and shelves to make items convenient for accessibility
Compute sales prices, total purchases and receive and process cash or credit payment
Provided outstanding leadership skills
Prepared events for special occasions
Met deadlines in an orderly fashion
Organized and implemented ice breakers, welcome activities, and games
Public Service
20. Responsible for assisting the public
Maintain knowledge of current sales and promotions
Implemented policies regarding payment and exchanges, and security practices
Established and maintained a positive rapport with faculty, students, staff and the public
Provided outstanding service often going over and above the call of duty, to ensure satisfaction
to the public and campus community
Supported faculty and staff to carry out campus activities
WORK EXPERIENCE
08/2013-Present Nanny Orange, CA
05/2013-08/2013 Retail Residential Forest Home, Forest Falls, CA
03/2012 – 05/2013 Front Desk Receptionist Santiago Canyon College, Orange, CA.
11/2011 - 1/2012 Front Lanes Cashier Best Buy Orange, CA.
5/2008 - 2/2010 Secretary Casa Blanca Realtors, Orange, CA.
4/2007 - 10/2008 Community Service Leader I City of Orange, CA.
VOLUNTEER EXPERIENCE
08/2009-04/2013 Calvary Church Christmas Production actor/stage crew
08/2010-04/2011 Calvary Church Choir
11/2010-12/2011 Calvary Church Pre-School Volunteer
03/2007-10/2010 Calvary 6th Grade Vacation Bible School Leader
03/2007-10/2010 Calvary Church 4th-6th grade volunteer
04/2006-08/2006 City of Orange “Volunteer” ~ 276.5 hours completed
EDUCATION
2013-Present Cal State University, Fullerton Fullerton, CA
B. A. in Communication: Entertainment and Tourism – in progress
Associated Students Incorporation
o Titan Advocate of the Year Award – 2013-2014
o Presidential Appointee Coalition – 2013-2015
Campus Facilities and Beautification
General Education Committee
University Affairs – Spring 2014
Society of Excellence of Human Resources
o Vice President of Administration – 2014 - 2015
2008-2013 Santiago Canyon College Orange, CA
AA in Liberal Arts: Humanities, and Communication – May 2012
21. AA in Liberal Arts: Math and Science – December 2012
AA in Liberal Arts: Social and Behavioral Studies – May 2013
Associated Student Government - 3 years
o Justice - Spring 2013
o Treasurer - Fall 2012
o Director of Fundraising - Spring 2012
o Representative of Textbook Availability - Fall 2011
o Commissioner of Public Relations 2010-2011
Student Leadership institute Graduate ~ Spring 2012
Student Leadership institute Committee Member ~ Fall 2013
Discover SCC Orientation Leader ~ 2011-2012
Chair of Battle of the Bands for ‘To Write Love On Her Arms’ organization over $2,500 raise -
2012
Chair of Battle of the Bands for ‘Invisible Children’ Organization over $2,800 raised - 2011
Chair of Entertainment for Saint Baldrick’s Charity Event, exceed our goal of $2,400 - 2010
Was a school representative to San Francisco for Student Senate of California Community
Colleges Spring General Assembly ~ April 2013
Was a school representative to Washington D.C. ~ March 2011
Choir sang at Carnegie Hall in New York – May 2009
References provided upon request
22. Jacquelyn Rose Tolliver was born in Whittier, California on
January 2, 1989. Growing up in La Habra, Jacquelyn grew up
in a life where she was fortunate enough to be able to take
part in many different activities in order to shape a life that
she lives today. She currently lives in a family that is fully
supportive of her life goals and will do everything in their
power to help her succeed. During her childhood she and her
brother participated in several extracurricular activities while
maintaining excellent grades throughout her grade school.
This trend in life continued through high school and she was
able to achieve a high school diploma from Sonora in 2007.
Being very active and involved in activities that took place on
campus enabled her to develop leadership skills as well as
skills needed to work well on a team.
California State University, Fullerton started a new stepping-
stone with many different challenges. With this new beginning
sports turned into a hobby, getting a job was a must in order
to pay for school, and her education took the front seat in life.
With advice from high school teachers, she decided to start college as an aspiring math major. She
wanted to eventually become a high school math teacher. Soon after her first semester she decided
that math was not as easy as it was in high school and that this was not something she was
comfortable with. So she changed her major a few more times leading to the unfortunate lack of
interest in her classes due to the uncertainty of what to do with her life. Eventually, through some eye
- opening events that have taken place it was determined that a career in communications with an
emphasis in public relations was what looked like would be best. After a few classes her interest and
grades were significantly better than ones from previous majors. This was reassurance that she was
in the right field of work. When trying to become more invested in the communications field she put
her schooling to its first test this last fall while participating in the PRactical ADvantage
Communications course. There she did work for Echo Media group in planning their booth in the 2013
Solar Decathlon, their Christmas bike drive, and has held an internship with their communications firm
for a few months before 2014 semester has started at school. Looking into the future she hopes to
eventually own her own business or become a part of a firm that strives to proving elite public
relations and event planning. This will lead to a well-rounded start at a family and new part of life.
23. Jacquelyn Rose Tolliver
Home Address 16254 Placid Drive, Whittier, CA 90604
Cell 714-773-2332 Email Tolliver.Jacquelyn@gmail.com
OBJECTIVE
To secure a position with an organization that has a well established reputation and a stable
environment that will lead to a lasting relationship in the field of communications, public relations, and
event planning.
EDUCATION
Bachelor of Arts, Communications Expected Graduation: Fall 2014
Emphasis in Public Relations
California State University, Fullerton
RELATED
Public Relations Writing Writing for Mass Media Mass Media Ethics
COURSEWORK
Feature Article Writing Digital Foundations Public
Relations Management Principles of Public Relations Comm Law
WORK EXPERIENCE
Red Robin Restaurant February 2011 – Present
Server, Bartender, Certified Learning Coach
Trained new employees
Processed cash transactions
Multi-task in a fast-paced, team-oriented
BJ’s Restaurant and Brewery March 2007- November 2010
Host, Take-out
Ensure that every guest is taken care of and pleased with their experience
Processed cash transactions
Coordinate activities and operations of restaurant
INTERNSHIP
Echo Media Group, Solar Decathlon 2013 August 2013 – December 2013
EXPERIENCE
24. PRactical ADvantage Communications
Managed and operated event booth
Presented and created event planning campaign book
SKILLS
Excellence in Mac, PC, Microsoft Office and Online Communities. Excellent organizational, verbal
communication, and multitasking skills. Self-motivating and punctual. Works with utilization of event
planning strategies and commitment to production of entertainment event. Very detailed-oriented.
25. Julianne Ludwig is a twenty three year old California native,
who was born in the city of Mission Viejo and has lived there
her whole life. People would describe her as a determined,
hard-working, and charismatic person. After graduating high
school, she attended Saddleback Community College where
she earned her Associate’s degree in Liberal Studies.
Julianne transferred to California State University, Fullerton
where she is currently studying to obtain her Bachelor’s
degree in Communications with an emphasis in Public
Relations. She is looking forward to finishing up classes in
the summer and walking in the commencement ceremony
this May. During the summer, she is planning on being the
PR and Event Coordinator intern for The Second Harvest
Food Bank of Orange County. Throughout Julianne’s life,
she has always been involved around campus and in the
community. She is a part of Alpha Chi Omega sorority and
has held various leadership positions such as Publications
Chair, where she wrote newsletters and updated social
media outlets, and was on the Membership Programming Committee, where she helped develop
learning programs for new members. She has participated in many community service opportunities
because she loves giving back. Her favorite organization she served for was Laura’s House, where
she got to mentor women that have been affected by domestic violence. She currently works as
senior manager at a hotel for dogs and cats. Julianne has worked there for almost six years and
really enjoys working with animals. After college, she hopes to work for a non-profit organization or in
the professional sports or entertainment industry. Julianne loves to travel and learn new things about
the world around her. Her favorite place she has visited so far is Negril, Jamaica. She hopes to travel
to Paris and Italy after college. She is also very active and loves the outdoors. Some of her hobbies
include hiking, kickboxing, and baking.
26. Julianne Ludwig
38 Via Madera Rancho Santa Margarita, CA 92688 | (949) 293-9906 | julianneludwig@yahoo.com
EDUCATION
B.A. Communications; Emphasis Public Relations
California State University, Fullerton Anticipated Graduation: May 2014
Professional Veterinary Assistant School
March 2012-July 2012
Vet Attendant Certificate
Saddleback Community College
August 2008-May 2012
A.A. General Studies
WORK EXPERIENCE
PetSmart PetsHotel October 2008-Present
Started as Guest Services Associate
Promoted to Senior Manager/Shift Lead
Duties include checking in and out clients, feeding, walking, cleaning, and bathing pets
Learned how to coach associates, time management skills, and effectively running a shift
One Stop Moto July 2008 – October 2009
Sales Representative responsible for sales and profit
Worked directly with President of the company
Managed inventory, packaged and shipped merchandise
ORGANIZATIONS & LEADERSHIP
Alpha Chi Omega Sorority
Positions Held: Publications Chair, Membership Programming Committee
Volunteer Work & Philanthropy: WTLC Volunteer Work (Women’s Transitional Learning Center),
Laura’s House, Camp Titan, M.A.D.D.
PRSSA at California State University, Fullerton - Public Relations Student Society of America
Member for 2 years
27. Keira De Nicola is a twenty-two year old Southern California
Native. She was born in the city of Torrance and grew up in a
nearby beach city called El Segundo. In fall of 2010, she moved
from her home in El Segundo and embarked on a new journey to
Cal State Fullerton. Moving to Orange County was a huge
change for her because she was so close to her family and
friends back home and was nervous about change. Aside from
school, her first priority was finding a job. After weeks of
searching, she landed her first retail job at a store in the Brea
Mall called Charlotte Russe. Although it was a great job, it only
paid minimum wage. She was in need of money and decided to
search for a second job. It was not long before she found herself
hired at a nearby family owned restaurant in the city of Orange.
The restaurant was called Katella Grill and she was their newest
server. She had worked in the food industry before; this was her
first job as a waitress. She quickly adapted and pretty soon found
herself with enough money to support her and treat herself at
times too. While having two jobs was great, Keira felt her
education was suffering. It became difficult to balance school and
two jobs. She ended up leaving Charlotte Russe after working
there for two years. Meanwhile, she was undeclared in her major
and felt it was time to start looking at options. Knowing her
strengths and weaknesses, she felt that a bachelor’s degree in
communications was right for her, so she declared. Her emphasis
was public relations for over a year before she decided that jobs
within that industry did not interest her. In her fall semester of 2013, she took her first introductory
class for entertainment and tourism and decided to change her emphasis to entertainment and
tourism studies and found herself much happier. Shortly after changing her emphasis, she decided
that her first love was teaching and that is where she saw herself in the future. Her dream is to
become a kindergarten teacher. This semester, she worked 35 hours a week at the restaurant and
also completed 45 hours of fieldwork observation in a kindergarten classroom at Sunnyside
Elementary School in Garden Grove. She will graduate with her bachelor’s degree in communications
in December 2014. She found her true passion in teaching and will finish up her prerequisites for the
teaching credential program and apply in the fall. She is currently employed at Katella Grill and also
recently hired back at Charlotte Russe as a sales associate for the summer.
28. Keira De Nicola
2901 E. Nutwood Ave. #C12, Fullerton, CA 92831
(310) 227-1846
Keira_denicola@yahoo.com
OBJECTIVE
To obtain a job utilizing my communication and customer service skills in a professional setting
EDUCATION
California State University, Fullerton August 2010 – Present
Major: Communication Arts, Entertainment and Tourism Studies
Expected Degree Completion:
December 2014
El Segundo High School, El Segundo, CA September 2006-June 2010
3.6 Cumulative GPA
Principal’s Honor Roll
California Scholarship Federation
EXPERIENCE
Katella Family Grill, Orange, CA August 2011-Present
Lead Server and Outside Marketing Assistant
All aspects of customer service, advertising and restaurant promotion, cash handling
Awards: Top Sales In All Categories
Charlotte Russe, Brea, CA September 2010-August 2012
Sales Associate
Responsible for sales, cash handling, customer wardrobe consulting, shoe inventory maintenance,
mannequin dressing and window display.
Awards: Top Jewelry Sales and Top Customer Email Capture
Northrop Grumman, El Segundo, CA February 2010-June 2010
Business Development Intern
Updated calendars, ordered office supplies, participated in marketing meetings, and organized
appointment schedules
Participated in fundraisers and produced a Public Service Announcement showing the
company’s involvement with the USO.
29. Other Customer Service Related Employment October 2007-August 2010
Valentino’s Pizza, The Habit Burger Grill, Salad Creations, El Segundo, CA
SKILLS
Communication: Public speaking and writing for targeted audience
Clerical: 50 WPM, organizing, answering and making phone calls, taking messages, cash handling,
data-entry, 10-key
Technical: Microsoft Word, Excel, and PowerPoint, iPhoto, social media navigation, Mac and PC
Proficient including Facebook, Twitter, Instagram, Tumblr and EBay
EXTRACURRICULAR/ LEADERSHIP ACTIVITIES
Lead Trainer for New Employees
High School Orientation Leader, Cheer Captain, Student Government Officer
PERSONAL
I am an enthusiastic, hardworking professional who enjoys serving and working with people.
References available upon request.
30. Since as early as a month before graduating high school, Stephen Huynh has
been as anxious and excited to enter the entertainment industry as the day he
was born. Over time, Stephen has dedicated his time and efforts in order to
seek out new opportunities and to learn and grow as much as he possibly can.
He is currently pursuing his first bachelor’s degree in Public Relations with a
minor in Radio-TV-Film at California State University, Fullerton.
For the last two months, Stephen has been working as the Public Relations
Intern with ATLUS USA or Index Digital Media, Inc. Under the direction of John
Hardin, Public Relations Manager, Stephen has dedicated a minimum of 20
hours a week in the office in order to effectively research, produce and
creatively contribute to the ongoing communication efforts between ATLUS,
press and its growing subscriber e-mailing list, known as the ATLUS Faithful.
Stephen has also recently joined Titan Public Relations, the first student-run public relations firm at
Cal State Fullerton, as an Account Coordinator. He contributes greatly to their analytics and
researching of key figures. Since joining, Stephen has supported the creation and implementation of
various communication plans on behalf of their current client, Gay For America.
As of January 2014, Stephen has also engaged in the ambitious endeavor of launching a pop
culture/entertainment review and news website. He is currently the co-founder of Dorkaholics.com
and serves as Editor-In-Chief and Chief Executive Officer of a staff of 8 writers.
Although Stephen has the ability to be a professional at any given time, he feels that sometimes
enjoying life and being a kid has led him to some of his best ideas. An avid fan of all things
entertainment and pop culture, Stephen has been able to meet and connect with people from all over
the world through his knowledge of the entertainment industry and his experience at various
conventions around Southern California.
You can usually find Stephen directing the lost and confused as a volunteer (Aquarium of the Pacific,
Conventions, Marathons, Non-profits, etc.),catching up on his huge comic book collection, or slaying
dragons as a Tiefling Mage in Dungeons & Dragons.
31. Stephen Huynh
stephenhuynh1219@gmail.com 949.690.2407
WORK EXPERIENCE
Newport Beach Film Festival - Irish Spotlight
Newport Beach, CA
Marketing & Public Relations Intern
January 2014 - Present
· Coordinating with team members on weekly tasks and duties regarding the Irish Spotlight
· Pitching the Irish Spotlight to relevant media conglomerates and target demographic.
· Assisting CEO in marketing & partner relations with the Irish Spotlight.
Titan Public Relations
Fullerton, CA
Account Coordinator September 2013 - Present
· Writing, updating and maintaining social media content & communication plans.
· Collaborating with Titan PR team on new ideas, plans, and venues for marketing and
communications.
ATLUS USA
Irvine, CA
Public Relations Intern December 2013 - March 2014
· Drafted, wrote and sent press releases/newsletters to relevant gaming/entertainment outlets.
· Aided in daily public relations & marketing operations.
· Supported PR Manager in any and all public relations, marketing, and administrative duties.
Celebrate Forever Foundation
Newport Beach, CA
Marketing & Communications Internship July 2013 - October 2013
· Constructed and implemented marketing and communications plans.
· Developed, wrote, updated and maintained online social media content, press releases, and
letters.
· Assisted the Executive Director in all marketing, management, partnership, or administrative
activities.
Sweet Relief Musician’s Fund
Huntington Beach, CA
Public Relations Internship June 2011 - October 2011
· Completed information analysis and online research on behalf of supervising intern.
· Maintained and updated organization’s e-mailing database.
SKILLS
· Above proficient graphic design capabilities in Adobe Creative Suite programs
32. · Mastery of Microsoft Office Suite (Word, Excel, PowerPoint, etc.)
· Strong research skills (SEO, social media analytics, Google Analytics, databases)
EDUCATION
California State University, Fullerton
Fullerton, CA
Bachelor of Arts, Communication
May, 2015
Emphasis: Public Relations | Minor: Radio-TV-Film
http://stephenvanhuynh.wordpress.com/ | http://www.linkedin.com/in/stephenhuynh
33. Theresa Camille Velasco was born on July 28, 1987 in Torrance,
California. She resided in Southern California most of her life. She
was raised in the city of Carson with her three younger brothers by her
mother. Then at the age of nine, she made a trip to the other side of
the world to Guam. There she lived with her grandparents and one of
her younger brothers for three years. She was able to attend
elementary school and learning about their culture and the language
of Chamorro. After moving back to California with her mother and
receiving her High School Diploma from Carson High, she decided to
continue her education at California State University, Fullerton
(CSUF). With both her parents not being able to attend college, being
accepted as a Business Administration major was the most exciting
moment of her life. She was not only excited to be going to college;
she was excited to be a great role model for her three younger
brothers.
After a few years, courses were not what she expected so Theresa decided to change course with
her future. She is now a senior studying Communications, Entertainment and Tourism, and will be
graduating in the Spring of 2014. After graduating, she would like to pursue a career in Event
Planning.
While attending as a full time student at CSUF, she works full time in the Marketing department at
Zynx Health Inc. as the Marketing Communication Coordinator. At Zynx, she is mainly responsible for
updating and maintaining the company website, sending communications to the internal teams,
clients, and prospects, and assisting with events Zynx hosts or attends. In addition to working and
attending school full time, she is planning a wedding for August 6, 2014.
To get away from all of the working and planning, she enjoys CrossFitting five days a week. CrossFit
sounds intense but she finds her time at the box stress free and time she could spend on herself. And
when in season, Theresa likes to enjoy snowboarding.
34. Theresa Camille Velasco
Hawthorne, CA 90250
562.213.5232
tcvelasco@gmail.com
EDUCATION
California State University Fullerton August 2014
B.A. in Communications, Entertainment and Tourism
TECHNICAL SKILLS
Proficient in Salesforce.com
Proficient in Microsoft Office Suite products (Excel, PowerPoint, Word, Access)
Proficient in ExactTarget.com
Event registration website and website development
Strong organizational skills, general office administration, excellent written and oral
communication skills
WORK EXPERIENCE
Newport Beach Film Festival, Newport Beach, California January 2014 – May 2014
Irish Spotlight
Assisted CEO in production of the Irish Spotlight event
Communicated on a weekly basis with team members on event logistics
Outreached and secured supporters, partners, and sponsors for the event
Zynx Health, Inc., Los Angeles, California September 2012 – Current
The market leader in providing evidence-based clinical decision support solutions that help healthcare
organizations measurably improve patient outcomes, enhance safety, and lower costs.
Marketing Communications Coordinator
Update and maintain Zynx website with upcoming events/trade shows, new products, success
stories, and other company announcements
Create content for internal and external communications for upcoming events and drive
registration for national Zynx events
Assist Global Events Manager with logistics for internal events and regional conferences
Brookstone, Inc., Costa Mesa, California
Assistant Store Sales Manager 2002 – 2006, November 2008 – September 2011
Innovatively managed the store by driving sales performance and meeting desired goals by the
company
Merchandised store according to company visuals to increase sales on featured products and
manage the receiving and shipping and control cash flow
35. Reviewed merchandise reports and analyze correspondence of sales and product placements
and communicate sales performance and figures to district manager
American Honda Motor Company Inc., Torrance, California
Parts Division, Finance Department
Accounts Payable Analyst, Parts Financial Planning October 2007 – July 2008
Responsible for reconciling, processing and authorizing 150 parts supplier accounts totaling to
$2.0M in payables
Reviewed vendor documents including invoices, statements, packing slip, bill of lading and
purchase order
Successfully communicate with vendors, procurement and supply specialists regarding pricing
and shipping discrepancies
36. The Newport Beach Film Festival’s audience is generally those within Southern California. As a result
of past demographics, we have the following statistical data at our fingertips: 55% of guests are
women, 44% are men, 31% of guests have an income of 150 - 200k, 28% have an income of 50-90 k,
and the largest demographic of age with 27% is 25 - 34.
From this, the Irish Spotlight’s ideal audience is young to middle aged adults with a national average
to above average median income. Within these parameters, we want to focus on those with an
interest in Irish/Celtic/Gaelic and/or an interest in films in general. After looking closely within this
narrow margin, we can reach out to our audience that may or may not be fully involved or interested
in the Irish Culture, but more so of film in general. The Irish Spotlight is the only spotlight that is in
English and as a result, will naturally attract an audience that would rather listen to English dialogue
than have to read subtitles.
Post-Event Analysis: From what the team witnessed, a large amount of middle to upper aged men
and women came to the actual event.
Jim McDonough: (951) 216-1493/ jim@pubguide.com
1. PubGuide.com
a. A website that contains the largest list of Irish pubs and restaurants in America. They
send out a newsletter via email twice a month with pub news, special offers and
contests. Pub owners pay a yearly subscription to have their bar listed. They have a
rating and review system for the bars listed. The list is constantly growing.
2. Irish Arts & Entertainment
a. A newspaper dedicated to Irish Arts, Culture, Entertainment and Events. Irish Arts &
Entertainment is dedicated to keeping the Celtic and Irish communities and Americans
informed. They publish a Weekly Irish Plan for contact: I called Jim McDonough to
introduce myself. Last semester’s group initiated the conversation with Jim about
37. placing a full page ad in their newspaper and including our event in the weekly
newsletters. We have received very good feedback from him and is on board.
b. What we are doing for them: We are going to feature them as a supporter and also
thank them in the beginning announcements of the film.
c. What they are doing for us: Irish Arts & Entertainment is going to include us in their April
newspaper issue with a full page. They are also going to include us in their E-Missive, a
newsletter sent out four times a month with Irish interest. It features links, a calendar
and information about the far-flung activities and events going on in our communities.
d. Plan for contact: I called Jim McDonough to introduce myself. Last semester’s group
initiated the conversation with Jim about placing a full page ad in their newspaper and
including our event in the weekly newsletters. We have received very good feedback
from him and are on board.
Terry Anderson: (818) 902-9066/ Tmalaw100@yahoo.com
1. Founded in 1975, it is a non-profit organization that is recognized as the nucleus of the local
Irish and Irish American community in Southern California. Brothers Allyn and Terry Anderson
(our contact) founded the organization in efforts to combine the Renaissance Pleasure Fairs
and the Scottish Highland Games. It is essentially the Irish cultural center for Southern
California because it represents the very best in Irish music, song, dance, and sport, and is the
largest Irish outdoor exhibition in the Western United States. Over 30,000 people visit the Big
Irish Fair annually which states that they are a prominent figure in the Irish Community. We are
working with them for media purposes such as outreach and support as well as contact for the
Rose of Tralee.
2. Plan for contact: Terry Anderson was contacted by both phone and email. I introduced myself
and emailed him the agreements put in place from last semester. Because of St. Patrick’s Day,
our conversations haven’t been very strong and consistent, but now that the holiday has
passed, we are communicating and getting the ball rolling.
3. What we are doing for them: We will use our Facebook to give shout outs to Irish Fair as well
as give them a special thanks before the screening.
4. What they are doing for us: Sending out email blasts to potential ticket purchasers to raise
awareness. Also have Terry act as a formal greeter at the screening in the lobby. We would
also like the 2014 Rose of Tralee winner to attend the event as a guest and give a formal
welcoming at Muldoon’s to our attendees.
38. Sean Canniffe: (650) 344-3765/ editor@irish-herald.com
1. Sean Canniffe is our contact for this newspaper. It is the oldest Irish Newspaper on the West
Coast. It was founded in 1962. The newspaper is used to inform and entertain the ever
increasing Irish population. In October 2003, the newspaper launched a Southern California
edition with news and information within the Los Angeles, Orange County areas.
2. We contacted Sean about publishing a Press Release with a photo and he was more than
happy to do that for us. He said we could have a spot in the April edition of the Herald and the
deadline for all information was Saturday, March 15th.
a. Sean was also more than willing to give us copies of the Herald as soon as it was
printed.
i. March 3-7th: Draft information to send by March 15th
ii. March 10-14th review information being sent
iii. Friday, March 14th send Press Release via Email
iv. Saturday, March 15th last day to send article and photo to Sean via Email
v. Tuesday, April 1st: Article Published
3. What they are doing for us: Publishing an article along with photo of Newport Beach Film
Festival logo in their April issue that came out on Tuesday, April 1st.
4. What we will do for them: Publish their logo on our tri fold that will be handed out to guests
on the day of the event.
Sean Manning: (626) 641-8347/ myirishpride@gmail.com
1. Sean Manning is our contact for Irish Pride and was initially contacted by last semester. Irish
Pride is a clothing company established in 2008. This is a family owned company and one of
our biggest clients. They are dedicated to producing quality that mix traditional designs with
modern style. They are devoted to preserving the American Irish culture. They are doing this
through music, dance, festivals and other cultural events throughout Southern California. they
specialize in graphics, print, and merchandise.
2. Sean was contacted through email and phone and is on board for the agreements that he
made with last semesters group. He was very open to communication and was very flexible if
we wanted to change something in the original plan.
3. What they are doing for us: Sean’s band is going to provide the event’s entertainment, they
will also send out email blasts as well as promote on their Facebook. They will also provide
merchandise for the ticket giveaway on the radio. He has also given us contacts for other
valuable outreach contacts.
39. 4. What we are doing for them: Their logo in our pamphlet along with special thanks before the
screening. We will also link them to our Facebook and Instagram posts.
Tyler Russell: (949) 715-4859/ tyler@kx935.com
1. Tyler Russell is our contact for this radio station. They are a nonprofit, noncommercial,
member supported radio station. To them it is not about the money and it is more about the
community, they music and the listeners. KXRN plays generational rock and their beachside
studio is perfect for local acts and touring brands to stop by. They are also involved in
delivering education resources, providing Laguna residents and visitors with valuable
information about the community calendar, local news and weather, beach and surf conditions,
and traffic.
2. What they are doing for us: KXRN has agreed to giveaway two pairs of tickets for the event.
they agreed to give away a pair on St. Patrick’s Day as well as the day that they went on sale.
They wanted to conduct an interview with someone from the festival
3. Gregg wished to do more with this radio station so he was put into contact with the radio
station and they ended up giving away 12 sets of ticket from all different spotlights including
the Irish spotlight from April 18th through the end of the festival.
4. What we will do for them: Nothing was promised but we thanked them on our Facebook
page and featured them in our tri-fold that was given out at the screening.
Ron Meyn: (714) 580-8804/ theicestore@yahoo.com
1. First retail ice sculpture store in the world, located in Huntington Beach, Calif. Known for selling
ice novelties and offering a design center, showroom freezer, and open houses. Ron Meyn,
the owner and artist, uses his vast experience to make every event memorable and affordable
2. Millennium Ice was on the pending list of potential supporters and partners. I called Ron to
introduce myself and said that he was still on board for getting us an ice sculpture of a four leaf
clover for our event.
3. What we are doing for them: We are going to mention Millennium Ice as one of the sponsors
on our social media as well as featuring them in our pamphlet.
4. What they are doing for us: Millennium Ice is to provide a four leaf clover ice sculpture with
“15th Anniversary Newport Beach Film Festival” in the center. This is to be a centerpiece for
our party at Muldoon’s Irish Pub.
40. By the middle of our campaign strategy, a majority of our sponsors were committed and/or locked into
signed agreements. The next biggest focus for us was our outreach to the Irish community. We were
able to take advantage of multiple opportunities due to the following sponsors: Irish Pride, KXRN, Pub
Guide, Irish Arts and Entertainment , Irish Embassy. They sent out our press release through email
blasts to their large network of Irish communities. Along with the email blasts, radio promotions as
well as Facebook and Instagram posts continued to promote the Irish Spotlight. In addition, it was
extremely important that the name of our screened film was not to be released before April 1st (the
embargo date set by the Newport Beach Film Festival office), which is when tickets went on sale.
Lastly, we were able to further network with the Irish community by attending St. Patrick’s Day
events and found new Irish outreaching opportunities.
SPECIFICALLY:
We plan to utilize Facebook, and also utilize their monthly email blasts so that we can target
their current audience
The Irish Team has already been added onto the Irish Fair Foundation’s mailing list.
This email comes out monthly and gives us a good idea of exactly how to market in the
newsletter. We aim to be in the newsletter to raise awareness of the spotlight to our target
audience.
They will be reposting what we post on our Facebook page on their Facebook page. This is as
soon as we had access to our accounts.
They will be sending an email blast out for us just after April 1, 2014 which is when tickets will
go on sale.
Sean has also got us into contact with other Irish related group on Facebook that will hopefully
do some posting for us.
He keeps us informed of upcoming events we can do outreach
o Wednesday, February 26th: Meet Sean and Collect KX 93.5 FM giveaways
o Invited us to go to their booth at the St. Patrick’s Day celebration at the OC fairgrounds
in Costa Mesa on Sunday March 16th, 10am to 4pm. Mainly to network and meet more
of the Irish community.
*All Facebook postings are clipped in the Appendix
o Monday, March 31st: Facebook repost
41. o Monday, March 31st: Placed in their event calendar on their website.
o Sunday, April 13th: Facebook repost
o Monday, April 14th: Facebook repost
o Wednesday, April 16th: Email blast sent out
o Thursday, April 17th: Facebook repost
o Tuesday, April 22nd:Facebook repost
o Sunday, April 27th: Facebook repost
o Monday, May 5th: Facebook repost
Specifically for the Irish Spotlight they will be setting up an interview with someone from the
Newport Beach Film Festival in order to set up for the ticket giveaway that they will be doing
for us.
This will be further discussed with Gregg in class.
Gregg set up a meeting with Tyler from the radio station and they agreed on giving away 12
sets of tickets starting from April 18th and continuing on through the festival.
We had a number of online, Facebook, Twitter and blog connections that were utilized. However, our
team hit a bit of a snag due to unconformable account questions in order to access the Facebook.
During this time, sponsors were able to post on their own social media accounts, as well as send out
email blasts to their lists of contacts. Once our problem was fixed, sponsors began reposting what we
posted on our social media sites, and some provided room for us in their publications. Along with all
of this, a radio station aided us in promotions and gave away tickets on their website.
Facebook: 455 Likes
No Twitter
We will be using their Facebook page to get the word out. They will be reposting what we post on our Facebook
page.
They will also be sending out an email blast about the event for us.
Facebook: 700 Likes
Twitter: 7 Followers
42. Email: 1100 Contacts
They will do a ticket giveaway for us through their radio station
They do have a Facebook and Twitter account for social media this might be a good
opportunity to reach out through their social media.
Facebook: 3,188 likes
Twitter: 1,347 followers
Internally we have a Facebook, Twitter and now an Instagram account. This was how we spoke
directly to our audience members and informed them of our events. However, we did not utilize how
Twitter. We did not feel that we had enough information to be warranting new Tweets continuously.
Key sponsors/partners/supporters liked and shared our messaged to their followers. We were able to
reach our fans as well as the fans of our partners who essentially became our brand representatives
and helped spread the event through word of mouth. In addition, our spotlight’s Facebook page had a
minimum of 2-3 posting per week that were designed to engage and inform our followers of our event.
As a result of our actions, we were able to leverage our resources during and after the event in order
to increase the Irish Spotlight’s social media following. However, we were only able to increase the
social media following of the Irish Spotlight by roughly 35 likes. The Irish Spotlight’s current following
is still at a very low number and needs to be increased in the future in order to no longer rely solely
upon our partners.
43. Contact Person: Andrew (Andy) Scott
Phone Number: (714) 393-1833
Email: clanscott@socal.rr.com
Type of Organization: Entertainment
Team Contact Name/Number: Carmen Herrera (714) 225-9321
Full Description of Organization:
Andrew Scott is an Irish bagpiper.
Why did we work with them?:
They have used Andrew in previous years. He led the guests from the
movie to Muldoon’s Pub.
Size of Organization (Readership/Membership):
He works for himself and doesn’t have a readership. However, he is a friend to plenty within the Irish
community and can be counted on as an ambassador for the Irish Spotlight.
Social Media Outreach:
We posted Andrew’s logo on our Facebook page. We were unable to tag him, though, because he
doesn’t have a Facebook page or website
Size of Social Media (Facebook/Twitter):
Facebook: N/A
Twitter: N/A
44. What they did for the event?:
He led everyone from the Movie Theater to Muldoon’s Pub, while playing the bagpipe.
What we did for them?:
We gave him a ticket to watch the movie. We also advertised for him on our Social Media sites.
Special Notes: Andrew is a sweet gentleman, with a big heart. If you want to work with him, just call.
He loves doing it.
45. Website: www.Aniaracademy.com
Contact Person: Christine Byrne
Phone Number: (949) 274-2821
Email: Brynechris@aol.com
Address: 26041 Cape Dr. Suite 137, Laguna Niguel, CA 92677
Type of Organization: Irish Dance Entertainment
Team Contact Name/Number: Jacquelyn Tolliver (714) 773-2332
Full Description of Organization:
“Aniar LA" began as the Christine Byrne School of Irish Dance, back in the late 80's, early 90's.
It started out as a small school, with dance classes in Westchester, Santa Fe Springs/Downey, and
Monrovia. Many old students have fond memories of dancing on plywood in her garage
Aniar Academy of Irish Dance specializes in teaching traditional Irish dance, culture, and music
to the young and young at heart. Students are given individualized attention, and are given many
opportunities to compete in feiseanna (competitions) and participate in shows. From beginner to
world champions, ages 3 to adult, Aniar Academy welcomes all.
Why did we work with them?:
One of our biggest annual sponsors, Sean Manning with Irish Pride asked if we would be interested in
using the Irish Dance academy for the event. He mentioned that it would make the event more Irish
and got us into contact with Christine. This is something new and different that the Irish spotlight has
never had before.
Size of Organization (Readership/Membership):
This organization currently has one location and competes in many competitions. At the festival there
were 13 dancers total. Their school is slowly growing.
Geographic Reach:
Orange County
Social Media Outreach:
This dance school just recently started some social media sites and posted the festival event on their
event calendar for us. We were unsure if the dancers would be a good idea so there was not much
time to promote with them. We ended up locking them in two weeks before the event.
46. Size of Social Media (Facebook/Twitter/Instagram):
Facebook: 131 likes
Twitter: 5 followers
Instagram: 35 followers
What they did for the event?:
They provided entertainment before the screening next to the red carpet. The guests were greeted
with 13 Irish dancers as they entered the theater, right before they took their seat.
What we did for them?:
We gave them thanks before the screening of the film and featured them the day of the festival on our
social media pages.
Special Notes:
Christine was a pleasure to work with and was very excited to work with us at this event. They do
need a hard surface, not carpet, for their dancing.
47. Website: http://www.musicfromtheharp.com and http://www.healingmusicfromtheharp.com
https://www.facebook.com/musicfromtheharp
Contact Person: Barbara Schilling
Email: harper0117@yahoo.com
Type of Organization: Entertainment
Team Contact Name/Number: Carmen Herrera (714) 225-9321
Full Description of Organization:
Barbara Schilling is a harpist. She is a certified therapeutic harpist. she has been playing in hospitals,
nursing homes, and Alzheimer facilities throughout Orange County since 2002. She completed the
Compassionate Haps Therapeutic Certification in 2006.
Why did we work with them?:
Barbara played at previous Irish Spotlights. We thought it would be great for guests to come into the
theater and hear the soothing Irish heart.
Size of Organization (Readership/Membership):
Barbara is on Facebook. People do read and like her posts.
Geographic Reach:
Mostly Orange County
Size of Social Media (Facebook/Twitter):
Facebook: 61 likes
What they did for the event?:
Barbara played during the event in one of the theaters.
What we did for them?:
We gave her one ticket to watch the movie. We also advertised for her on our Social Media site.
48. Special Notes:
Barbara is a sweet lady. She wants to stay involved. When you know the movie title, let her know.
She was very excited when I told her. E-mail her every other week, so she can post on her Facebook.
depending on what you’re going for, I would recommend contacting Barbara again. She was great in
the theater. She had told us in previous years she was in the lobby, but her music would get drowned
out by all the people. In the theater people were able to enjoy her music as they walked in and as
they waited for the music to start.
49. Contact Person: Finbar Hill
Phone Number: (714) 658-9832
Email: irishconnsulatela@gmail.com
Address: 1631 Beverly Boulevard, Los Angeles, California 90026
Type of Organization: Consulate
Team Contact Name/Number: Theresa Camille Velasco (562) 213-5232
Full Description of Organization:
The Consulate of Ireland Los Angeles is the source of information when applying for passports, visas
and when sourcing information about Ireland. They list the Irish Embassies and offices abroad, offer
passport services, consular services, visa services, and global travel advice.
Why did we work with them?:
They are the main hub for all interaction with Ireland and Finbar is very involved in the Irish
Community. He said a few words before the movie in the prior years.
Size of Organization (Readership/Membership):
US, California, Southern California
Geographic Reach:
Los Angeles, Orange County
Size of Social Media (Facebook/Twitter):
Facebook: 39 members in a closed group
What they did for the event?:
Since this is an Irish event and we have a heavy Irish audience, we got the Consulate’s full support.
What we did for them?:
The Consulate of Ireland was recognized in the NBFF book as well as the Irish Spotlight tri fold. The
organization was also thanked as a sponsor before the film.
50. Special Notes:
In the initial conversation with Finbar, he said he is unable to attend our event since he says a few
words before the film. He emailed Theresa the Thursday before the event stating he would like to
attend, but did not show up. Theresa responded saying how excited the team was and sent over
contact information as well as an image so he knew who he would be looking for onsite. Not sure
what happened there.
51. Website: www.creativemade.com
Contact Person: AJ Hasse - Creative Director
Phone Number: (626) 641-8347
Email: aj@creativemade.com
Address: Newport Beach, California
Type of Organization: Publishing
Team Contact Name/Number: Carmen Herrera (714) 225-9321
Full Description of Organization:
They focus on customers. They use local products, reducing our environmental footprint, and keeping
their prices competitive. They are an Orange County design firm that specializes in print & web
marketing. They excel at Creative Design, Web Development, Print Marketing, and Direct Mail. Let
them be your business provider for design, web, and marketing needs – they quote every job with the
best price we can to provide our top quality service. Their staff is professional and experienced, with
an average of 12 years of work history in their field. And their vendors are almost entirely based in
Los Angeles and Orange County, so their environmental footprint is small as they serve the Southern
California area primarily. They are very proud of this; Support the Locals.
Why did we work with them?:
We worked with them, because Gregg Schwenk introduced AJ to the entire class. AJ was in charge
of making our tri-fold for the night of the event. So that
Size of Organization (Readership/Membership):
CreativeMade doesn’t really have a readership/membership.
Geographic Reach:
Los Angeles and Orange County Area
Social Media Outreach:
They posted about the Newport Beach Film Festival, but didn't mention the Irish spotlight, since they
did trifolds for each event.
Size of Social Media (Facebook/Twitter):
Facebook : 88 Likes
Twitter:80 followers
52. What they did for the event?:
CreativeMinds created unique trifolds for each of the spotlight events. The trifold contained
information on the film, location of party, sponsors, and other information.
What we did for them?:
They were able to attend the event, recognized on tri-fold and shout out before the movie.
Special Notes:
AJ was really great to work with. There was a bit of a mix up for a while but the issue was fixed and
the tri-fold looked wonderful. A lot of guests complimented the tri-fold. If another sponsor didn’t have a
logo then AJ would help them develop one. He is also easy to get along with. See Appendix for the
trifold.
53. Website: www.pubguide.com
Contact Person: Jim McDonough
Phone Number: (951) 216-1493
Email: jim@pubguide.com
Address: 7310 S. La Cienega Blvd Suite
100, Inglewood, CA 90302
Type of Organization: Media/Website
Team Contact Name/Number: Theresa Camille Velasco (562) 213-5232
Full Description of Organization:
A newspaper dedicated to Irish Arts, Culture, Entertainment and Events. Irish Arts &
Entertainment aims to deliver Irish and Celtic interest information and news to our readers. They also
focus on Celtic arts and entertainment with a slant toward ALL THINGS IRISH.
Along with the newspaper, they host a website dedicated to pubs: pubguide.com. This is the
home on the internet for the most complete listing of pubs throughout America. Pubs are added to the
list every day. Pub owners and managers are encouraged to sign up to have their pub listed on the
site.
Weekly Irish E-Missive is also published by this organization. It is a newsletter sent out four
times a month with Irish interest. Features, links, calendar and information about the far flung
activities and events going on in the Irish communities.
Why did we work with them?:
The Irish Arts & Entertainment organization is very involved in the Irish community. They like being
involved with anything being Irish.
Size of Organization (Readership/Membership):
Irish Arts & Entertainment reaches Southern California
PubGuide lists pubs all over the country
E-Missive reaches Southern California
Geographic Reach:
Irish Arts & Entertainment reaches Southern California
PubGuide lists pubs all over the country
E-Missive reaches Southern California
54. Social Media Outreach:
We did a few posts about Irish Arts & Entertainment on Facebook. They were also shared through
our team’s social media outlets.
Size of Social Media (Facebook/Twitter):
Facebook: 195 Likes
What they did for the event?:
A full page ad was originally promised in the Irish Arts & Entertainment Magazine, hard copy and
digital copy. Since they only release every other month, we missed the deadline for the March issues.
Instead, Jim allowed us to promote in the Irish E-Missive which is sent out to the Irish community
every week. Hard deadlines for the magazine was on the 15th. Anything published in the Irish E-
Missive must be submitted on Wednesdays. The earlier the better of course. Jim attended the event
and said a few words before the film.
What we did for them?:
Jim from Irish Arts & Entertainment has been involved with NBFF for years. As usual, we gave Jim
two tickets to the event. Before the film began, we thanked Jim and his organization for all of his
support this year and introduced him to the audience so he could say a few words. In addition to the
recognition before the film, we included the Irish Arts & Entertainment logo on our tri fold for the
evening’s event.
Special Notes:
Jim was great to work with and he loves being involved with events like this where students like us
are given the opportunity to do real life events and have some responsibility. He has specific
deadlines for his magazine and newsletter releases, so just make sure you get things to him on time.
The magazine is released every other month, so getting him some information to put in the magazine
early February if you want to make it in the March issue. Leading up to St. Patrick’s day is very busy
for them so you may have silence until the holiday is over. The copy below was released the Irish E-
Missive.
55. Sunday, April 27
5:00pm
15th Annual Newport Beach Film Festival will feature an exclusive Regional Premier of the Irish Film
Life’s A Breeze
Life's A Breeze Trailer
Screening at the Edwards Theatre and After party at Muldoon's Pub. Theatre is adjacent to Muldoon's
Pub at 202 Newport Center Dr.
Newport Beach. 949 640-4110
Cost of both is only $25.
Music by the Irish Volunteers
Tickets: www.newportbeachfilmfestival.com
56. Website: www.irishfair.org
Contact Person: Terry Anderson, Founder & CEO
Phone Number: (818) 902-9066
Email: tmalaw100@yahoo.com
Address: P.O. Box 2429 Toluca Lake, CA 91610
Type of Organization: Media and Outreach
Team Contact Name/Number: Julianne Ludwig (949) 293-9906
Full Description of Organization:
The BIG Irish Fair and Music Festival was founded in 1975, and then in 1976 the BIG Irish Fair
moved to Devonshire Downs in Northridge, California - home of the San Fernando Valley Fair.
Brothers Allyn and Terry Anderson founded the event and the sponsoring non-profit
Foundation in an effort to combine the very best of Renaissance Pleasure Fairs with the Scottish
Highland Games - only infused exclusively with everything Irish. The result was magic, and public
support for the BIG Irish Fair has multiplied ever since.
The BIG Irish Fair has had many locations over the years including the Rose Bowl in
Pasadena, the Los Angeles Equestrian Center in Burbank, Santa Anita Racetrack in Arcadia, Irvine
Meadows in south Irvine and currently at Irvine Lake in Orange County.
Why did we work with them?:
We are working with them for media outreach and exposure within the Irish American community
because they hold large, reputable events that attract many people.
Size of Organization (Readership/Membership):
Over 30,000 people visit the Big Irish Fair annually. Over 5,000 email subscribers.
Geographic Reach:
Irish Fair Foundation is based out of Murietta, but holds events in the Orange County and Los
Angeles areas. The event that they hold that is the closest to us in location is the Big Irish Fair which
draws crowds from all over California.
57. Social Media Outreach:
We utilized Terry’s connections through Irish Fair Foundation to reach over 5,000 families. Terry
featured us in one of his monthly email blast newsletters to Irish Fair subscribers which he sent out
twice.
Size of Social Media (Facebook/Twitter):
Facebook: 481 Likes
What they did for the event?:
Terry acted as a formal greeter at the movie theater.
Sent out an email blast with our event’s information on it, a link to buy tickets, and a link to
watch the trailer.
What we did for them?:
4 tickets for the movie
Featured them in our tri-fold brochure
Thanks before the screening
Special Notes:
Email Blast send out to Irish Fair Subscribers:
58.
59. Website: http://www.irish-
herald.com
Contact Person: Sean Canniffe
Phone Number: (650) 344-3765
Email: editor@irish-herald.com
Address: The Irish Herald, 1201 Howard Avenue, Suite 203, Burlingame, CA 94010
Type of Organization: Media, Entertainment
Team Contact Name/Number: Keira De Nicola (310) 227-1846
Full Description of Organization:
The Irish Herald is the oldest Irish newspaper on the West Coast. Founded in 1962, the free
monthly paper has provided the Irish community with an invaluable service.
Since its re-launch in 1996, The Irish Herald continues to inform and entertain the ever-
increasing Irish population by way of international and local Irish and Irish-American news,
entertainment listings, music and book reviews, advice on immigration, real estate, business and
finance, travel stories and sports updates.
The Irish Herald's 60,000 readers Irish immigrants ranging from the new arrivals to veterans of
30 or 40 years; Americans conducting business with Irish; or Americans with Irish ancestry value their
heritage and like to support local business. Whether you are looking to promote travel,
telecommunications, insurance, construction, Irish produce or almost any service or product, The Irish
Herald has proven to be the definitive source for information about Irish and Irish-American business
on the West Coast.
Continued demand for a quality Irish paper has led to expansion. In October 2003 we launched
the first edition of the Southern California Irish Herald complete with news, information and stories
from Los Angeles, San Diego and Orange Counties as well as other areas such as Palm Desert and
Santa Barbara.
During the first week of each month, The Irish Herald is distributed to the most recognized Irish
establishments along the West Coast from Seattle to San Diego. Circulation is around 25,000.
Why did we work with them?:
In previous years, Irish spotlights have worked with The Irish Herald in order to spread the word about
our spotlight. Because of their wide circulation throughout Southern California, we felt it would be a
great idea to continue to use their help to promote the 15th Annual Newport Beach Film Festival.
60. Size of Organization (Readership/Membership):
Circulation is around 25,000 in Southern California and all along the West Coast
Geographic Reach:
Southern California, all along the West Coast from Seattle to San Diego
What they did for the event?:
Sean Canniffe was able to publish an article and also a photo of the Newport Beach Film Festival
which appeared in their April 2014 issue.
What we did for them:
We were able to include their logo on our tri-fold and also the big book for the whole event. The Irish
Spotlight tri-folds were handed out to our guests as they walked into the theater.
Special Notes:
Sean Canniffe was great to work with. He is a very busy man, so phone conversations should be
short, sweet, and to the point. He is hard to get a hold of at times, but just be persistent with calling
and leave a message he will call you back. He likes to have the information that needs to be
published as soon as possible. He prefers the information to be sent via email and he also requires
you give him a phone call/ leave a message letting him know you sent the information to him. That
way he can keep an eye out for the email and get it in the herald on time.
61. Website: www.myirishpride.com
Contact Person: Sean Manning
Phone Number: (626) 641-8347
Email: myirishpride@gmail.com
Address: Altadena, California
Type of Organization: Clothing Company/Entertainment
Team Contact Name/Number: Jacquelyn Rose Tolliver (714) 773-
2332
Full Description of Organization:
Irish Pride Clothing Co. was established in 2008 by Sean Manning in his hometown of Altadena,
California. Today it is completely family owned and operated by Sean, his brother Michael, and
Sean’s two daughters. They are dedicated to producing quality items that ix traditional designs with
modern styles, all made in house. As 4th generation American Irish inspired by their family history,
they are devoted to preserving the American Irish culture, with a presence in music, dance, festivals
and other cultural events throughout Southern California. They specialized in printing, graphics and
merchandise.
Why did we work with them?:
They have been involved with The Newport Beach Film Festivals Irish Spotlight in previous years and
are always excited about being involved as long as the team communicates efficiently and effectively
to Sean Manning. They also hold a large email database that can help reach out to the Irish
community.
Size of Organization (Readership/Membership):
Southern California (Orange County)
Geographic Reach:
Southern California (Orange County)
Social Media Outreach:
Irish Pride will send out an email blast, they currently have 1,100 contacts.
62. Size of Social Media (Facebook/Twitter):
Facebook: 700 followers
Twitter: 3 followers
What they did for the event?:
Sean’s band provided the evening entertainment. They also sent out an email blast, posted our event
on their website calendar and advertised on their Facebook. They also provided merchandise to
accompany our ticket giveaway on the radio.
Key Findings:
This is when Irish pride reposted for us. He is very easy to work with and flexible with postings. He
will more than work with you when you would like to send out email blasts, just as long as you are
always communicating with him. As a courtesy at least a weeks’ notice would be proper.
*All Facebook postings are clipped in the Appendix
Monday, March 31st: Facebook repost
Monday, March 31st: Placed in their event calendar on their website
Sunday, April 13th: Facebook repost
Monday, April 14th: Facebook repost
Wednesday, April 16th: Email blast sent out
Thursday, April 17th: Facebook repost
Tuesday, April 22nd:Facebook repost
Sunday, April 27th: Facebook repost
Monday, May 5th: Facebook repost
What we did for them?:
Their logo in our pamphlet along with special thanks before the screening. We will also link them to
our Facebook posts.
Special Notes:
Sean was a pleasure to work with. His daughter is in control of their online presence and at times
would not respond to emails. Because of this, I would call Sean to be sure he got my email or
message and he would be sure to respond to the call or message as soon as he could. He is very
open to communication and was easy to work with. At the event he mentioned that this was the most
Irish event he has been involved with at the Newport Beach Film Festival. He was very happy with the
turnout.
63. Website: www.JDFBuilders.net
Contact Person: Jacob Fienup
Phone Number: (310) 913-9944
Email: jacob@jdfbuilder.net
Address: Hawthorne, California 90250
Type of Organization: Construction/General Contractor
Team Contact Name/Number: Theresa Camille Velasco (562)
213-5232
Full Description of Organization:
JDF Builders is a second-generation, family owned and operated Construction Company. It is a
dynamic, well-established licensed general contracting company that prides itself on developing and
maintaining long-term relationships with its customers, subcontractors, and suppliers.
Why did we work with them?:
We wanted to tie in the movie with the event and wanted to make the event feel more Irish. So we
wanted to have a sign with different cities in Ireland to kind of relate to what was shown in the movie.
We chose JDF Builders because he was Theresa’s fiancé and he was willing to provide this for the
team.
Size of Organization (Readership/Membership):
South Bay, California
Geographic Reach:
South Bay, California
Social Media Outreach:
We posted image of sign on our Facebook and Instagram thanking him for the support.
Size of Social Media (Facebook/Twitter):
Facebook: 53 Likes
Twitter: 25 Following
64. What they did for the event?:
Jacob from JDF Builders created a six foot wooden directional sign with names of different cities in
Ireland painted on. The sign stood on its own and it looked like it was showing you the different
directions of each city.
What we did for them?:
Nothing, this was a nice gift.
Special Notes:
This sign was offered by Theresa’s
fiancé as a gift to the team. If you
want something like this done for
your year, please contact ahead of
time for availability. You may have
to provide transportation
depending on the size.
65. Website: www.KX935.com
Contact Person: Tyler Russell
Phone Number: (949) 715-4859
Email: tyler@kx935.com
Address: 1833 S. Coast Hwy, Suite 200 Laguna Beach, CA 92651
Type of Organization: Media Outlet, Laguna Radio Station
Team Contact Name/Number: Jacquelyn Tolliver (714) 773-2332
Full Description of Organization:
KX 93.5 is Lagunas only FM radio station. They are a non-profit, non-commercial, member
supported radio station. Meaning, they are the exact opposite of the Clear Channel machines you
hear around the country. It’s not about the money but rather than music, the listener, and the
community.
KXRN is champion of new music but loves the classics, too. they play “Generational Alt Rock”
from the 1960’s to now. Their beachside studio is perfect for local acts and touring bands to stop by.
KXRN is also a dynamic education resource, providing Laguna residents and visitors with
valuable, timely information on its community calendar, local news and weather, beach and surf
conditions, traffic, as well as training and internships for students.
Why did we work with them?:
Previous contact expressed the interest that KXRN had in being a part the Newport Beach Film
Festival. They are a local radio station and could provide some outreach to the people in the
community.
Size of Organization:
KX935.com receives over 25,000 unique web hits a month
KX 93.5 has an FM reach to 110,000 locals and six million visitors to Laguna Beach, CA
Audience is college educated, lovers of music, and fans of Laguna Beach or beach culture
Our primary demographic is 18-35 men and women and our secondary is 25-54 men and
women
KX 93.5 can be heard anywhere online, on an iPhone, on an Android, through Tune-In and
other applications
KX 93.5 is the only FM station in South Orange County and the only one in Laguna Beach that
comes in static-free
KX 93.5 has a 90 sec spot on the TV of more than 20 hotels in town
66. KX 93.5 has a pamphlet urging locals to turn on the radio in several hotels
KX 93.5 is being played in dozen of shops and restaurants in Laguna Beach
If a visitor presses “scan”, on their radio, KX 93.5 is the only station that comes in
KX 93.5 is often broadcasting remotely from popular spots in town to gain exposure
Geographic Reach:
Laguna Beach, CA but is available online, designated mainly to Orange County.
Social Media Outreach:
Tyler was used to promote and giveaway tickets on the radio, we did not used his social media pages
to promote. Although he was tagged in Facebook posts.
Size of Social Media (Facebook/Twitter):
Facebook: 3,774 likes
Twitter: 1,347 followers
What they did for the event?:
The radio station has agreed to give away two pairs for tickets for the event. we agreed to give away
one pair on St. Patrick’s day and the other on April 1st, the day tickets go on sale. All information was
noted to be submitted three weeks prior to giveaway. When contacting the radio station initially, Tyler
wanted to conduct an interview and then do the giveaway. Gregg informed me that he wanted to do
more work with them involving not just the Irish spotlight. Therefore, we got the ball rolling by getting
Gregg into contact with Tyler and they were able to giveaway 12 tickets, not all of them being for the
Irish spotlight.
Key Findings:
The gifts from Irish spotlight were delivered to the radio station by a representative of the festival.
The giveaway was held from the dates April 18th until the end of the festival.
What we did for them?:
Nothing was promised, they were very excited and willing to work with the festival. We featured them
in our trifold that was handed out at the festival and sent a thank you via social media.
Special Notes:
Make sure to take advantage of this opportunity fast in order be able to meet the deadlines and get
information that they need to them in a timely fashion. It takes a little while to get the ball rolling on
this but Tyler is very easy to work with and communicates with the team very well.
