TRUenergy Investor Deck
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Caffeinated with green tea and sweetened with honey, TRUenergy is a sports shot infused with vitamins, electrolytes, and antioxidants to help athletes perform better.
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TRUenergy Investor Deck
- 3. PROBLEM ARTIFICIAL (Sucralose & Caffeine) UNORIGINAL (Lack of Differentiation) OVERLOADED (5 Hour Energy 8333% B12)
- 4. Health Benefits: Increased Cogni5on +Fat Burner +Performance Benefits GREEN TEA CAFFEINE SYNTHETIC CAFFEINE 250 mg caffeine 100 mg caffeine JITTERS CRASH JITTERS CRASH SMOOTH BOOST SMOOTH BOOST
- 6. VITAMINS A C D E B2 B3 B5 B6 B9 B12 More than Vitamin Water
- 7. Expected to grow at a +8.3% CAGR from 2015 – 2020 Sales forecast to DOUBLE over the next five years In 2014 +6.4% for volume sold SPORTS DRINKSTEAS USA MARKET Beverage Marke5ng Corpora5on www.kusi.com www.teausa.com ENERGY DRINKS
- 8. $730M 5 HOUR ENERGY NEXT 7 COs $35M 2014 MARKET SIZE USA Shot Revenues Source: Caffeine Informer
- 13. VALUATION Previous Raise $72K Previous Valuation $1.03M Current Raise $300K Pre-Money Valuation $3M
- 14. $300k RAISE 2nd Production Run Smart Warehousing North East Expansion SM Marketing Hire Sales Team
- 15. ELITE GYMS: CREATE A PREMIUM BRAND SOCIAL MEDIA: TRU ATHLETES ON INSTAGRAM TARGET: ACTIVE, ATHLETES, & HEALTH CONSCIOUS MARKETING STRATEGY
- 16. NYC MICRO LAUNCH GOALS
- 17. STEVE LONG CROSSFIT TRAINER LISA WANG FORMER OLYMPIAN TJ WRIGHT FORMER NFL PLAYER THE ELITE ATHLETE KNOWS BEST “TRUEnergy is the sports drink of the future.” “Athletes need a drink like this…” “TRUEnergy is perfect for CrossFit athletes. We are always looking for a natural edge.”