The brouhaha over the rise of breadwinner moms and stay-at-home dads
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If you thought last week's report on the rise of breadwinner moms caused a stir, get ready for more. There will be even more heated and more emotional debate as the trend intensifies, and we near the tipping point. To put our reactions in context, it helps to take a look at how social change happens. As part of the research I did for the Big Flip, I took a look at various theories of social change—to understand where we are in the cycle of change, and what to expect. Here's a distillation of what I learned.
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The brouhaha over the rise of breadwinner moms and stay-at-home dads
- 1. Why we’re conflicted about breadwinner moms & stay-at-home dads Izzy Chan Strategist and director of documentary film “THE BIG FLIP—STORIES FROM THE MODERN HOME FRONT”
- 2. I. EMERGENCE Isolated Ridiculed Visionaries stand up against hidden problem or injustice. Stages of Social Change
- 3. I. EMERGENCE Isolated Ridiculed II. INCREASING TENSIONS Alternative Unconventional Visionaries Pioneers champion cause as viable alternative in the face of strong opposition. Stages of Social Change
- 4. I. EMERGENCE Isolated Ridiculed II. INCREASING TENSIONS Alternative Unconventional Visionaries Trigger/ Catalytic Event Pioneers Stages of Social Change Drives issue center stage.
- 5. I. EMERGENCE Isolated Ridiculed II. INCREASING TENSIONS Alternative Unconventional Visionaries Trigger/ Catalytic Event Pioneers III. WAGING THE MOVEMENT Public opinion battle Adoption & opposition Pragmatists start to shift their stance. Opposition intensifies as traditionalists feel the the pendulum shift. Stages of Social Change Young Republicans for same-sex marriage Anti gay marriage protest in Paris
- 6. I. EMERGENCE Isolated Ridiculed II. INCREASING TENSIONS Alternative Unconventional III. WAGING THE MOVEMENT Public opinion battle Adoption & opposition Visionaries Pragmatists IV. ACCEPTANCE Accepted by majority Implement change across society V. NORMALIZATION Social norm The way things are Trigger/ Catalytic Event Pioneers Stages of Social Change Even Traditionalists accept the change (maybe reluctantly), and pull back opposition.
- 7. I. EMERGENCE Isolated Ridiculed II. INCREASING TENSIONS Alternative Unconventional III. WAGING THE MOVEMENT Public opinion battle Adoption & opposition Visionaries Pragmatists Traditionalists The last die-hard Skeptics give up the fight. IV. ACCEPTANCE Accepted by majority Implement change across society Trigger/ Catalytic Event Pioneers Stages of Social Change V. NORMALIZATION Social norm The way things are
- 8. I. EMERGENCE Isolated Ridiculed II. INCREASING TENSIONS Alternative Unconventional III. WAGING THE MOVEMENT Public opinion battle Adoption & opposition Visionaries Pragmatists Traditionalists Skeptics IV. ACCEPTANCE Accepted by majority Implement change across society V. NORMALIZATION Social norm The way things are Trigger/ Catalytic Event Pioneers Stages of Social Change
- 9. I. EMERGENCE Isolated Ridiculed II. INCREASING TENSIONS Alternative Unconventional III. WAGING THE MOVEMENT Public opinion battle Adoption & opposition Visionaries Pragmatists Conservatives Skeptics IV. ACCEPTANCE Accepted by majority Implement change across society V. NORMALIZATION Social norm The way things are Trigger/ Catalytic Event Pioneers Where We Are In Accepting Female Breadwinners This is roughly where we are. Get ready for more heated debate as we’re socially primed for a catalytic event to trigger an emotional public opinion battle.
- 10. Come visit us at BigFlipDocumentary.com to find out more.