Jess Versteeg, from Montreal, talks about her efforts at using digital strategies in difficult places.

1. Digital Engagement in a
Difficult Place
JESS VERSTEEG
Wednesday, November 6, 13

2. Wednesday, November 6, 13

3. Could we use blogs and
social media and real life
conversations to engage
students and build a tribe of
truth seekers?
Wednesday, November 6, 13

4. Main threats to online success
● Being uncomfortable with
change
● The fear of failure
Wednesday, November 6, 13

5. How to become familiar with
change...
Think like a
nomad.
Wednesday, November 6, 13

6. "All war requires movement, but for settled peoples
even short-range moves impose difficulties. Their
gear is clumsy and heavy; they lack readily
mobilizable means of transport, particularly draughtanimals -- which are needed in the fields; and food
both for man and beast comes in an awkward and
bulky form. Settled people expect to sleep with a
roof over their heads, but do not possess tents; they
take shelter when the weather turns inclement, lack
weather-proof clothes, and relish regular, cooked
meals...
The History of War by John Keegan
Wednesday, November 6, 13

7. The farmer is hardier than the artisan…but even he
is soft by comparison with the nomad. The nomad is
constantly on the move, eats drinks when he can,
braves all weathers, is grateful for small mercies.
Everything he possesses can be bundled up at a
moment's notice and his food moves with him, as
grass and water call his flocks, whenever he shifts
camp."
The History of War by John Keegan
Wednesday, November 6, 13

8. The nomad is
●
●
●
●
●
●
hardier than a farmer
braves all conditions
grateful for small mercies
agile
adaptable
happy to move when movement is
necessary.
Wednesday, November 6, 13

9. How to be OK with failure:
Fail Forward.
Wednesday, November 6, 13

10. “If you’re not failing a lot it’s
because you’re not trying
enough new things.”
- Leonard Buhler
President of Power to Change Ministries, Canada
Wednesday, November 6, 13

11. Leaders: give your staff tremendous
freedom to fail
Strategists: you need to be ok with
failing.
Wednesday, November 6, 13

12. Fin.
Wednesday, November 6, 13