Leading manufacturer, exporter and supplier of Linear Alkyl Benzene Sulphonic Acid (LABSA) and Spent Acid. These find application in industries like Detergent,Soap & Industrial Cleaners, Fertlizer & Alum SUCH AS LABSA (Linear Alkyl Benzene Sulphonic Acid), LABSA (Linear Alkyl Benzene Sulphonic Acid ), LABSA (Linear Alkyl Benzene Sulphonic Acid) Spent Acid ..

1. We are leading manufacturer, exporter and supplier of Linear Alkyl Benzene
Sulphonic Acid (LABSA) and Spent Acid. These find application in industries like
Detergent,Soap & Industrial Cleaners, Fertilizer & Alum.

2. - About Us -
New India Group came into existence in 1945 under the leadership of Sardar
Kartar Singh – Grand Father of Our current Managing Director Deepak Arora .The
Group activities for the first forty years were in marketing & distribution of dyes
& chemicals representing ICI India Ltd. Since inception & Pidilite Industries Ltd.
(Brand-Fevicol) since 1982.Presently third generation of the family is looking
after the current affairs of the company and Mr. Deepak Arora diversified into
manufacturing of LABSA in 1989 under the name & style of “New India
Detergents. Ltd”. In the initial year itself product quality was approved by
Hindustan Unilever Ltd. & since then they have been lifting major portion of
our production.During the 20 years of existence we have kept pace with
technology & various management systems thereby growing to be one of the
largest manufacturer of LABSA in India. Due to our long association with
Hindustan Unilever Ltd. and their continuous expectation of product
upgradation helped us to upgrade & innovate manufacturing technology to suit
their changing quality parameters.We were among the first in the industry to
achieve below 30 Klett LABSA in early 2000 when HUL started shifting to White
Powders.Today we can proudly claim to manufacture the lowest color LABSA
(around 20 Klett) among all domestic manufacturers.The NDOM factor in our
LABSA is also among the lowest in the industry . We had achieved NDOM levels of
0.5% in 2003 itself thereby getting best yield of LABSA in the industry , which is
still coping to match above parameters.Due to continuous dedicated effort of
Marketing Team We have been able to achieve a turn over of Rs. 2500 millions in
FY 2008 and are further targeting to double the turn over in next 3 years.D

3. Our Products:
Linear Alkyl Benzene Linear Alkyl Benzene
Sulphonic Acid Sulphonic Acid
Linear Alkyl Benzene Spent Acid
Sulphonic Acid

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7. - Company Factsheet -
Year of Establishment 1989
Nature of Business Importer
Manufacturer
Exporter
Major Markets Indian Subcontinent
Caribbean
East/Middle Africa
North Africa
South/West Africa
East Asia
Central America
Middle East
South America
South East Asia
North America
Primary Competitive Experienced R & D Department
Advantage Good Financial Position & TQM
Large Product Line
Large Production Capacity
Contract Manufacturing Buyer Label Offered
Design Service Offered
OEM Service Offered

8. - Contact Us -
Contact Details:
New India Detergents Limited
Mr. Karan Arora
A - 2/25, Model Town
New Delhi - 110 009, Delhi, India
Website: www.labsaindia.com