5. Outside of social, what are marketers choosing not to do?
•75 percent have no plans for TV ads
•67 percent will not do radio ads
•48 percent will not use webinars for marketing
•42 percent have no plans to use print ads
•34 percent will not practice direct mail marketing
•29 percent have no plans to advertise online outside of
social, including PPC
•13 percent have no event marketing plans
•9 percent have no plans to use SEO
•4 percent will not use email marketing
6.
7. Where else do social media marketers plan to promote their businesses this year?
•68 percent plan to blog more
•67 percent plan to use Google+ more
•66 percent will increase their use of LinkedIn
•38 percent will make more use of photo sharing sites like Instagram and Pinterest
•34 percent will increase their forum use, though a significant 40 percent won’t use forum
marketing at all
•31 percent will use social bookmarking more; 45 percent won’t use it at all
•Just 23 percent will increase their use of geo-location services like Foursquare, but 57
percent won’t use these services at all
•72 percent have no plans to use daily deals sites like Groupon or LivingSocial.