3. Introduction
• Premier Cement one of the largest and most renowned
cement brand in Bangladesh
• Salespeople play a key role in marketplace and in side
organizations.
• Our companies enjoy a strong position in market only
due to effective personal selling and
salesmanship
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4. FR
Personal selling Salesmanship
Personal selling is when a
salesperson meets a potential
buyer or buyers face-to-face
with the aim of selling a
product or service.
Salesmanship is an ability to
remove ignorance, doubt,
suspicion and emotional
objection and concerning the
usefulness of a product.
--J.C. Jagasia
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6. FR
Industry's profile:
The team consists of three leading group of companies of Bangladesh.
Here's the short profile of each of these companies-
T.K Group of Industries
• T.K are the pioneer to enter the cement
manufacturing, soon after Bangladesh
government opened up Cement Industry
to the private sector.
Seacom Group
• It is one of the pioneers in shipping
industry in Bangladesh which has
diversified itself in the business of
shipping, logistics, trading, fishing etc.
Seacom group gained wide experience in
shipping both inland and ocean going for
clinker trading.
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7. FR
Industry's profile:
The team consists of three leading group of companies of Bangladesh.
Here's the short profile of each of these companies-
Jahangir & Others
• It is one of the top Trading and
Distribution houses of Bangladesh.
The company has sales and
distribution network all around the
country.
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8. FR
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Company profile
• Full name: Premier Cement Mills Limited.
• It was incorporated back in October 14, 2001 as a
private limited company
• Started commercial production in March 2004
• Our motto: “ensure good quality”
• Brand name: “Premier Cement”.
Address:
Head office
Tk Bhaban (12th Floor), 13 Karwan Bazar, Dhaka-
1215.
Factory:
West Mukterpur Munshigonj-1500.
Website: http://www.premiercement.com
10. FR
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Premier Cement’s Organizational Culture
• In premier Cement, new system adoption is always welcome
by its employees.
• Any kind of change is checked, and then if found positive, it is
accepted which has resulted for changes to increase over the
years.
• Performing any new task is possible with less or minimum
effort because group cohesiveness is very high & distribution
of labour is strictly followed.
• Employees are satisfied with the new system of the
organization evolving from time to time for adapting and
implementing these changes.
11. FR
Company History’s
Premier Cement one of the largest and most renowned
cement brand in Bangladesh. It started its journey as a private
limited Company on 14 October 2001 under the Company Act
1994 with the commitment of manufacturing high quality
cement under the brand name “Premier Cement”.
Initially the plant was installed with a production capacity of
0.6 Million Metric
From then Premier Cement did not need to look back. The
demand for Premier Cement has been increasing day by day.
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12. FR
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Vision or Mission
VISSION
• Work towards the development of
society through sustainable growth
and excellence in performance.
MISSION
• To become a market leader in the
cement industry by satisfying the
customers through excellence in
production, competitive pricing
and adding value for our
stakeholder. We believe without
our customers we do not exist as a
business
13. FR
• Two-Way Communication
• Personal Attention
• Detail Demonstration
• Complementary to other
Promotional Tools
• Immediate Feedback
• Individual Services
• Flexibility
• Customer Confidence
• Triple Rewards
• Improving Image
Impact of personal selling and salesmanship on
PCML
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14. FR
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The Sales Force Structure of PCML
• Territorial Sales Force Structure: In
the territorial sales force structure,
each salesperson is assigned to an
exclusive geographic area and sells the
company’s full line of products or
services to all customers in that
territory.
• Product Sales Force Structure:
Salespeople must know their
products, especially when the
products are numerous and complex.
• Customer Sales Force Structure: More
and more companies are now using a
customer (or market) sales force
structure, in which they organize the
sales force along customer
• Complex Sales Force
Structures: When a company sells a
wide variety of products to many
types of customers over a broad
geographic area, it often combines
several types of sales force structures
15. FR
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The Sales Force Structure of PCML
• Product Sales Force Structure:
Salespeople must know their
products, especially when the
products are numerous and complex.
• Customer Sales Force Structure: More
and more companies are now using a
customer (or market) sales force
structure, in which they organize the
sales force along customer or industry
lines
16. FR
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Marketing and Sales Activities of PMCL
The marketing department is responsible for carrying out all the
marketing activities of the company. Some of their
responsibilities include conducting a market/research survey to
examine the market both the existing and the potential market
demand for their product and planning out ways to reach the
customers in the market by using various kinds of promotional
tools.
This department mainly works towards attracting the attention
of the target customers by using their activities and
promotional tools and to create a demand and need for their 30
products in the market.
17. CONCLUTION
Personal selling is an essential marketing
tool in enhancing customer relationship,
customer retention and increasing sales
volume of a firm. Personal selling to a
large extent creates awareness about a
firm’s offering; stimulate demand of a
firm’s offerings.
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