Introduction To Google Analytics Goals

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Presentation I did during a Google Plus for Business Hangout on Air hosted by Chris Lang on April 25, 2012 http://www.googlingsocial.com/?p=1475 You can watch the video version of this presentation here http://www.youtube.com/watch?v=0KYqyD6KClg

Technology Business

Deciding on Goals for your
site and setting them up in
Google Analytics

by Ileane Smith
April 2012

What are your Goals?

You can have multiple
goals for your site, but
until you figure out, your
goals - You will be:

LOST!

Set up your goals in GA and your social value
report can look like this!

Types of Goals

Number of Pages Visited on Site

Length of Time Spent on Site

Destination URL

Event (advanced)

Goals in Google Analytics

Here's the Goals tab

URL Destination

Exact Match

Head Match

Regular Expression Match

Once you have Goals set up in
Google Analytics
you can see which social
networks are bringing your site
quality traffic and the highest
ROI!!

Get Free Tips from Ms. Ileane

Basic Blog Tips
@Ileane
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Introduction To Google Analytics Goals

1. Deciding on Goals for your site and setting them up in Google Analytics by Ileane Smith April 2012

2. What are your Goals? You can have multiple goals for your site, but until you figure out, your goals - You will be: LOST!

3. No Goals in GA yet? Your brand new reports that track social impact will be blank! You haven't defined any goals So we're unable to measure the value of social referrals on your site!

4. Set up your goals in GA and your social value report can look like this!

5. And this!

6. Types of Goals Number of Pages Visited on Site Length of Time Spent on Site Destination URL Event (advanced)

7. Goals in Google Analytics Here's the Goals tab

8. How Many Pages Were Visited

9. How Long Did They Stay

10. URL Destination Exact Match Head Match Regular Expression Match

11. Once you have Goals set up in Google Analytics you can see which social networks are bringing your site quality traffic and the highest ROI!!

12. Get Free Tips from Ms. Ileane Basic Blog Tips @Ileane Basic Blog Tips on Facebook

Introduction To Google Analytics Goals

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