Prnciples Of Marketing Final Presentation Ehab Etani IPAD 3 001
2School Shootings USA-Ihab Itani-Shada Zaroug 2
1. New Life Baptist Church
&
Academy
Change Management
Active Shooter
By: Shada Zaroug, Ihab Itani
7/18/2014
2. School shootings in the United
states are frequently recurring.
They consist of incidents in
which a firearm was discharged
in school premises.
Incidents in which a person
intentionally shot himself in a
suicidal attempt.
Crisis
3. In California,records
showed school shootings
since 1992 with casualties
387.
Some of which were
completely ignored by the
media.
Children ages 5-14 in
America are 13x more likely
to be killed by guns than
children in other
industrialised countries.
National
Issue
4. A reflexive plan was devised by President
Obama to close a loophole which allows
Americans to buy weapons such as machine
guns etc
- Without undergoing background checks set
to be delayed due to intense opposition
from the NRA and other anti-gun-control.
In New Mexico a gun can be carried only in
a concealed manner.
- At least 21 years old and 15 hours of
classroom shooting classes.
Gun Laws
“Political”
Debate
5. White house announced that all
member of legally certified trusts
buying or receiving federally
regulated weapons would need to
identify themselves.
Gun trusts however can take
ownership of weapons regulated
under the NFA (National Fire Act)
without providing identification
Average of 86 Americans die
everyday from gun violence
Regulation/Stat
s
“Economic”
6. Values &
Norms
Social-Cultural
Values:
Acknowledgement: Understanding the situation
Approachability: “Active Shooter”
Awareness: Environmentally aware
Confidence: Training
Courage: Practical Tests
Control: Organised, Safe and Secured environment
Religion: As it is a church, it caters to the whole
community, bringing everyone together with their
mutual holistic roots. That’s the communication ability,
that also affects the credibility of the school by having
the power of god on their side.
Behaviour: The behaviour of the community will
change as people will be allowing their children to
train to defend themselves against firearms,
something usually frowned upon. The agreement
to this training would build a stronger community.
7. April 2007 (Blacksburg, Virginia)
-Virginia Tech massacre: Seung-Hui Cho, aged 23 male, shot and
killed 32 students and faculty members, and wounded another 17
students and faculty members in two separate attacks on the same
day, all before Cho committed suicide.
Total Deaths: 33
December 14, 2012 (Newtown, Connecticut)
-Adam Lanza, aged 20, killed 26 people and himself at the Sandy
Hook Elementary School. He first killed his mother at their shared
home before taking her guns and driving to the school.
He had a rifle, two handguns and shotgun
Total Deaths: 28
Environmental Scan
“Demographics”
Life Cycle
8. The academy offers A-beka based
Christian curriculum for students Pre-K
through High School.
Dr. Larry Allen and his wife realised
that school aged children were becoming
more rebellious and showing less
tendency to respect authority. They
wanted to offer a high level of
education.
He noticed that children wanted to do
what was right but didn't have the skills
or the knowledge to accomplish their
desired goal
New life Baptist
Church
& Academy
9. Rev. Larry Allen is a former State Police officer
He started a “survival class” at the state police academy.
He has more than 30 years experience in the public safety
and security fields.
This training component covers many areas:
- Crisis management
- Crowd control
- Major event security
- Ethics covert investigations
- Tactical crisis response and management.
Security experience
10. These drills are a time to allow students and teachers
alike to practice their assigned tasks. Small children are
taught to hide under furniture and not come out.
High school age students, called “The Pastor’s Warriors”,
are trained by former police officers in self defence and
disarming techniques.
These techniques include swarming the shooter and
disarming him and pinning him to the ground with sheer
force.
Strategies Attacking the
Issue
“Active Shooter”
Enforcement
11. The students practice these
techniques in gym class. Whilst most
normal students practiced sports, they
practice self defence.
Dr. Allen has also armed some of his
faculty, although he will not tell
anyone who is actually armed, thus
preserving the element of surprise.
The faculty goes through months of
training before being allowed to carry
in the school.
The teachers have taken their
responsibility of protecting their
students to a higher level.
Strengths
12. The public education system is
the one giving the false sense of
security by assuring parents and
students that the police will
respond swiftly and take care of
the situation.
In most cases of an active
shooter, the police arrive ‘too
little too late’ once damage has
already been done.
Weaknesse
s
13. Some teachers had the same
level of training that the police
did. The truth is that most
police officers in America have
never been to an “active
shooter” call and even fewer
have ever confronted one.
Politicians in this country want
to force citizens to rely on
them for everything including
their protection, which they
fail to do.
Threats
14. This administration and faculty
understand that the police
department have difficulties
responding to crisis’ like this in
time.
This program has armed some of
the faculty as well as taught
lifesaving skills to all of the
students in the school.
The program is also giving
students self-confidence and
teaching them that they do not
have to rely on others for their
protection.
Opportunities
15. Buffering Strategy: The issue here can
be with people not accepting gun
regulation laws.
However it can be overruled, as in
example of President Obama`s decision to
not regulate weapons, which was voted
out by the majority .
Bridging Strategy/ Advocacy
Strategy
- After these terrible tragedies, people are
being more open to change and aware of
the issue that surrounds them.
- By understanding the different ideas, the
public’s opinions will change and that
would lead to a change in stakeholders
expectations.
Issue Specific
Response
Strategies
17. Sources:
"New Life Baptist Church NLBC and New Life Baptist Academy - NEW
LIFE BAPTIST CHURCH." NLBCABQ. N.p., n.d. Web. 17 July 2014.
<http://nlbcabq.org/home.html>.
Hartranft, Michael . "‘Active shooter’ training to help protect and
save lives." ABQJournal Online. Journal Staff Writer, 4 Mar. 2013.
Web. 17 July 2014.
<http://www.abqjournal.com/174551/biz/training-to-help-protect-
and-save-lives.html>.
Hudson, Tom. "New Life Baptist Academy: Arming Teachers, Training
Students - GunNews." Gun NewsNews By The Barrel RSS. Gun News,
19 Feb. 2014. Web. 17 July 2014. <http://www.gunnews.com/new-
life-baptist-academy-arming-teachers-training-students/>.
Swaine, Jon. "Obama plan to close gun loophole stalled by NRA and
pro-gun opposition."theguardian.com. Guardian News and Media, 3
May 2014. Web. 17 July 2014.
<http://www.theguardian.com/world/2014/may/03/obama-
executive-action-gun-loophole-stalled-nra-opposition>.
Editor's Notes
Manufactured risk can come into play here. Because the shooters can be brainwashed by a higher agency. They use his background by making excuses about the obstacles he had in his life.
Theater killings (The guy was sent to an asylum rather being sent to jail because he was tested for being insane.!