Aristotle was a Greek philosopher born in 384 BC in Macedonia who died in 322 BC in Chalcis, Greece. He studied at Plato's Academy from 368 BC to 348 BC. He was one of the most influential philosophers, tutoring Alexander the Great and founding his own school called the Peripatetics. Aristotle analyzed human character traits and communication models. He believed that virtues lay between deficiencies and excesses, and that good public speaking requires matching speeches to audiences and occasions. For example, when Alexander the Great gave a speech to encourage soldiers in battle, he emphasized their courage rather than potential cowardice or rashness.

1. ARISTOTLE
GREEK PHILOSOPHER

2. BIOGRAPHY
• He was born 384 BC (kingdom of MACEDONIA)
• He died 322 BC (CHALCIS ,GREECE)
• He studied at PLATONIC ACDEMY (368 BC to 348 BC)

3. ACHIEVEMENTS
• He grew up to be arguably the most influential philosopher
• He Tutored Alexander the Great
• He headed to Athens and worked with PLUTO
• He founded a school and his followers were called Peripotetics

4. ARISTOLE MODLE OF COMUNICATION
• Speech
• Political
address
SPEAKER
• occasion
• campaign
Audience
• votes
• support
effect

5. ARISTOTLE’S ANALYSIS OF PEOPLES’ CHARACTERS
deficiency mean excess
Cowardice Courage Rashness
insensibility Temperance Self indulgence
Illiberality/meanness liberality Prodigality
Stinginess magnificence vulgarity
Pusillanimity magnanimity vanity
Un-ambitiousness Pride Ambition
Lack of spirit Patience Irascibility
Understatement Truthfulness Boastfulness

6. EXAMPLE OF APPLICATION
• politician
• Gives speech
speaker
• voters
• Occasion –campaign
audience
• Vote if speech is good
• Don’t vote if speech is
bad
effect

7. ALEXANDER GAVE A SPEECH TO HIS SOLDIERS IN
THE WAR TO DEFEAT THE PERSIANS
deficiency mean rashness
Characteristics of
soldiers
Cowardice Courage Rashness
Why his speech
worked perfectly
when given to
soldiers
They are not cowards They have courage They are quick to
execute instructions

8. GROUP 1BCE
MUKUNDANE MARK (2020bce029)
MWESIGA DICKENS
KIA JANET (2020bce010)
Mia Sagius Atwine