Ian Cruickshank

Twickenham, United Kingdom United Kingdom

Head of Marketing at Hargreaves Lansdown

Advertising / Marketing / PR

Ian is a rare breed of creative thinker with a commercial perspective. Able to balance strategic brand development with short-term tactical revenue generation. His customer focussed approach has helped transform the fortunes of businesses across many sectors including automotive, travel, FMCG, gaming and most notably finance. Where he has helped both large traditional institutions manage the fall out from the crash through to new start ups looking to define the face of modern finance. He has a wealth of experience across a multitude of media from TV, radio and press to digital and direct and understands how to bring them together for best effect. His entrepreneurial style motivates tea...