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COPD: Market, Treatment and Development Overview       1



                                       COPD: Market, Treatment and Development
In this summary…
Introduction                      2
                                                       Overview
Major Sections                    2
Companies/Therapies/
Pipelines                         3
Table of Contents                 4
List of Tables                    6
List of Figures                   7
Samples Pages                     8
Ordering                          11
Q2, 2012
Length: 146 Pages, including 68
Charts and Graphs
Publisher: Industry Standard
Research (ISR)
Valuable for:
Pharma / Biotech
  Marketing
  Sales
  Sales Training
  R&D
Contract Sales Organizations
Contract Research Organizations


     This report offers a unique therapeutic assessment and in-depth market and pipeline analysis, providing a
     combined view of the COPD pipeline not available elsewhere. The purpose of this report is to give an extensive
     overview of the current and future COPD market and discuss the activities of the key players and some of the
     issues surrounding COPD drug development.


 Scope of the Research                               Decision-making Focused
 -     COPD Disease Overview                         -   Opportunity assessment, COPD market size
 -     Epidemiology of COPD                          -   Market dynamics, how products currently in the pipeline
                                                         could unseat current therapies and shake-up the market
 -     Current COPD Therapies
                                                     -   Identify strategic development opportunities
 -     COPD Market Size
                                                     -   Enhance commercialization strategic planning
 -     Leading COPD Companies and Products
                                                     -   Competitive assessment, provides a full analysis and
 -     Clinical Development Analysis and
       Pipeline for COPD Drug Therapies                  summary of major COPD companies, including: Current
                                                         products, financial summary, and R&D efforts


            info@ISRreports.com            © 2012 Industry Standard Research            www.ISRreports.com
COPD: Market, Treatment and Development Overview       2


Introduction
      It is widely recognized that the global social and economic burden of COPD is high; affecting an
      estimated 64 million people worldwide. However, the availability of accurate data for COPD prevalence
      is hampered by variability in study methodology and both under-diagnosis and misdiagnosis of the
      disease. While 12 million Americans are diagnosed with COPD, it is estimated that an additional 12
      million remain undiagnosed. The economic burden of COPD is tremendous. This creates a tremendous
      opportunity for substantial economic gains by pharmaceutical companies that can bring novel products
      to market. In Europe the annual economic burden of respiratory diseases is estimated to be
      approximately €102 billion, with COPD responsible for over half of the burden.

      The COPD market is currently dominated by a few therapies in a very limited number of classes which
      are used to manage the symptoms of COPD, but have little effect on the underlying, poorly understood
      disease process. The substantial unmet need associated with the disease creates significant market
      potential for players in the field. Indeed the COPD market is set to undergo significant change, with the
      recent launch of a new product class and new highly anticipated combination therapies with block-
      buster potential set to reach market in the near and mid-term. The patent expiration and arrival of
      generics of some of the fields’ key drugs will also herald change in the market.




Major Report Sections
      1. Chronic Obstructive Lung Disease (COPD)
      2. Epidemiology of COPD
         a) COPD prevalence
         b) Future prevalence
      3. Current COPD Therapies
         a) Current treatment options
         b) Unmet patient needs
      4. COPD Market Size
      5. Leading COPD Companies and Products
         a) Key players in the respiratory and COPD market
      6. Clinical Development Issues for COPD Drug Therapies
         a) Clinical trial design requirements and selection of endpoints
         b) COPD development plans
         c) Competition in COPD arena
      7. Clinical Development Pipeline
         a) R&D trends in the treatment of COPD
         b) Upcoming companies in COPD Research

      A full table of contents is available on page 4


info@ISRreports.com                  © 2012 Industry Standard Research                    www.ISRreports.com
COPD: Market, Treatment and Development Overview      3


Companies, Treatment Therapies, and Pipelines
      Leading COPD Companies
      The leading COPD companies were included in this analysis. Depending on information available, ISR’s
      report provides financial summaries, key COPD products, and COPD R&D activities for:
      - GlaxoSmithKline
      - Merck & Co
      - Boehringer Ingelheim
      - AstraZeneca
      - Novartis
      - Sunovion
      - Almirall
      - Nycomed
      - Forest Labs


      Currently Available Treatment Options

      Bronchodilators Therapies                                  Non-bronchodilator Therapies
      -   Beta2-Adrenergic Agonists                              -   Antibiotics
      -   Short-Acting Beta2-Adrenergic Agonists                 -   Oral Mucolytic Therapy
          (SABA)                                                 -   Alpha-1 Antitrypsin Augmentation
      -   Long-Acting Beta2-Adrenergic Agonists                      Therapy (AAAT)
          (LABA)                                                 -   Oxygen Therapy
      -   Ultra-LABAs                                            -   Surgical Treatments
      -   Antimuscarinics
      -   Inhaled Corticosteroids (ICS)
      -   Oral Corticosteroids
      -   LABA and ICS Combinations
      -   SABA and SAMA Combinations
      -   Xanthine Derivatives
      -   Selective Phosphodiesterase Type 4 (PDE-4)
          Inhibitors

      Upcoming Companies in COPD Treatment
      -   Vectura
      -   Theravance
      -   Pearl Therapeutics
      -   Elevation Pharmaceuitcals
      -   Rottapharm Madaus
      -   Sandoz




info@ISRreports.com                   © 2012 Industry Standard Research                 www.ISRreports.com
COPD: Market, Treatment and Development Overview   4


Table of Contents
     To obtain the full table of contents for this report, please download our free full
     report preview from our website:


     http://www.isrreports.com/industry-reports/preview/copd-market-treatment-and-
     development-overview



List of Tables
     To obtain the full list of tables included in this report, please download our free full
     report preview from our website:


     http://www.isrreports.com/industry-reports/preview/copd-market-treatment-and-
     development-overview




List of Figures
     To obtain the full list of figures included in this report, please download our free full
     report preview from our website:

     http://www.isrreports.com/industry-reports/preview/copd-market-treatment-and-
     development-overview




     info@ISRreports.com         © 2012 Industry Standard Research         www.ISRreports.com
COPD: Market, Treatment and Development Overview        5


Sample Pages
   From the section entitled “COPD Prevalence: Europe”
   Europe with highest rates found in Italy and Germany. This does not entirely reflect data from WHO Europe on
   the prevalence of smoking in Europe (see Figure 2). Germany has one of the highest rates of smoking
   prevalence, estimated at approximately 34% which correlates with the countries high COPD prevalence,
   however by comparison Italy reports a smoking prevalence of only 24% but an estimated COPD prevalence as
   high as that of Germany. Sweden reports a high COPD prevalence but at 16% one of the lowest smoking
   prevalence rates in Europe (33).

   Figure 1: COPD Prevalence in Europe




   Source: European White Lung Book



   Figure 2. Smoking Prevalence Rates in Selected European Countries




   Source: WHO




info@ISRreports.com                      © 2012 Industry Standard Research                     www.ISRreports.com
COPD: Market, Treatment and Development Overview          6


Sample Pages
   From the section entitled “R&D Trends in Treatment of COPD”


   Chapter 7: Clinical Development Pipeline

   R&D Trends in the Treatment of COPD
   Fixed Dose Combination Therapies

   The development pipeline is dominated by fixed dose combination products. These include both LABA/ICS
   combinations and LABA/LAMA combinations. Those in the LABA/ICS category are predominantly aimed at
   combining the “ultra-LABAs” with ICS in order to provide once-daily dosing. The most advanced is GSK’s
   Relovair, which ultimately hopes to replace the twice-daily Advair which will face generic competition in the
   short to mid-term.

   The development of once daily LABAs has brought the possibility of combination with LAMAs in one product.
   Several of these combinations are now in late-stage development. Both muscarinic antagonists and beta2
   agonists cause bronchodilation, but by different mechanisms of action. They also have non-bronchodilator
   effects that can be complementary and beneficial in patients with COPD. The combination integrates two
   medications which are often prescribed individually to optimize disease control, into one inhaler, thus cutting
   the medication burden. This concept is being taken one step further by small biotech company Pearl
   Therapeutics who are currently investigating a triple combination LABA/LAMA/ICS.

   In an advance to the direct combination of two agents in one dosage form, GSK is developing a bifunctional long
   acting bronchodilator, GSK961081, which combines both muscarinic antagonist and beta2 agonist activities in a
   single molecule. The company’s aim is to combine bifunctional activity and high lung selectivity to develop a
   product with greater efficacy than single mechanism bronchodilators and with equal or better tolerability. The
   molecule could then be combined with ICS in a single dose inhaler.

   Novel Anti-inflammatory Therapies

   As the understanding of the inflammatory process which underlies COPD grows and develops it raises the
   possibility of targeting appropriate inflammatory mediators in order to relieve symptoms and affect the
   underlying disease process. By directly influencing the cellular components of inflammation or interfering with
   mediators which regulate the migration and activation of inflammatory cells, the inflammatory cascade can be
   interrupted or inactivated. New entities directed at some of these potential targets are beginning to make their
   way through the clinical trial process.




info@ISRreports.com                      © 2012 Industry Standard Research                         www.ISRreports.com
COPD: Market, Treatment and Development Overview      7


Sample Pages
   From the section entitled “Respiratory Market Size”

      Table 10: Drivers and Constraints on the COPD Market

                      Market Drivers                                 Market Constraints

         Large and expanding patient population          Patent expiration on key therapies
         Increased diagnosis and drug treatment          Threat of generic entry in near term
         Changing views of respiratory disorders         Restrictions on healthcare budgets favour
         XXXXXXXXX XXXXXXXXXXX XXXXXXXXXX                 generics use
         XXXXX XXXXXXXXXX                                XXXX XXXXXXXXX XXXX XX X XXXXXXXXX
         Market with blockbuster potential               XXXX XXXXXXXX XXX X XXXXXXX XXXXX XXX
         XXXXXXXX XXXXXXXXXX XXX XXX XXXX X               X XXX XX XXXX XXXXXXXXXXXXXX XXXX
          XXXXX XX XXXX X XXXX                             XXXXXX XXXXXX XXXXXXXX XXXXXXX
         Underserved disease with considerable            XXXXXX XX XXXX XXXXXXX X XXXXXXX
          unmet needs                                     Increased bargaining power of purchasers
         A number of recently approved therapies         Relatively poor understanding of the disease
          with growth potential                            process making it difficult to target new
         Potential for new therapy classes in the         treatments
          short to mid term
         New drugs with new mechanisms of action
          in the longer term
         XXXXX XXXX XXXX XXXXXX XX X XXXX XXXX
          XXXXX XXXXX
         XXXXXXXX XXX XXXXXXXXXXX
          XXXXXXXXXXXXX




info@ISRreports.com                    © 2012 Industry Standard Research                     www.ISRreports.com
COPD: Market, Treatment and Development Overview      8


Ordering Information / Licensing Options:
      Ordering and licensing information is available in the full report preview, free on our
      website:

      http://www.isrreports.com/industry-reports/copd-market-treatment-and-
      development-overview




About Industry Standard Research
      Industry Standard Research (ISR) is the premier, full service market research provider to the pharma and
      pharma services industries. With over a decade of experience in the industry, ISR delivers an unmatched
      level of domain expertise.

      For more information about our off-the-shelf intelligence and custom research offerings, please visit our
      Web site at www.ISRreports.com, email info@isrreports.com, or follow us on twitter @ISRreports.




info@ISRreports.com                   © 2012 Industry Standard Research                   www.ISRreports.com

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ISR Reports - COPD Market, Treatment, and Pipeline Development Overview

  • 1. COPD: Market, Treatment and Development Overview 1 COPD: Market, Treatment and Development In this summary… Introduction 2 Overview Major Sections 2 Companies/Therapies/ Pipelines 3 Table of Contents 4 List of Tables 6 List of Figures 7 Samples Pages 8 Ordering 11 Q2, 2012 Length: 146 Pages, including 68 Charts and Graphs Publisher: Industry Standard Research (ISR) Valuable for: Pharma / Biotech Marketing Sales Sales Training R&D Contract Sales Organizations Contract Research Organizations This report offers a unique therapeutic assessment and in-depth market and pipeline analysis, providing a combined view of the COPD pipeline not available elsewhere. The purpose of this report is to give an extensive overview of the current and future COPD market and discuss the activities of the key players and some of the issues surrounding COPD drug development. Scope of the Research Decision-making Focused - COPD Disease Overview - Opportunity assessment, COPD market size - Epidemiology of COPD - Market dynamics, how products currently in the pipeline could unseat current therapies and shake-up the market - Current COPD Therapies - Identify strategic development opportunities - COPD Market Size - Enhance commercialization strategic planning - Leading COPD Companies and Products - Competitive assessment, provides a full analysis and - Clinical Development Analysis and Pipeline for COPD Drug Therapies summary of major COPD companies, including: Current products, financial summary, and R&D efforts info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com
  • 2. COPD: Market, Treatment and Development Overview 2 Introduction It is widely recognized that the global social and economic burden of COPD is high; affecting an estimated 64 million people worldwide. However, the availability of accurate data for COPD prevalence is hampered by variability in study methodology and both under-diagnosis and misdiagnosis of the disease. While 12 million Americans are diagnosed with COPD, it is estimated that an additional 12 million remain undiagnosed. The economic burden of COPD is tremendous. This creates a tremendous opportunity for substantial economic gains by pharmaceutical companies that can bring novel products to market. In Europe the annual economic burden of respiratory diseases is estimated to be approximately €102 billion, with COPD responsible for over half of the burden. The COPD market is currently dominated by a few therapies in a very limited number of classes which are used to manage the symptoms of COPD, but have little effect on the underlying, poorly understood disease process. The substantial unmet need associated with the disease creates significant market potential for players in the field. Indeed the COPD market is set to undergo significant change, with the recent launch of a new product class and new highly anticipated combination therapies with block- buster potential set to reach market in the near and mid-term. The patent expiration and arrival of generics of some of the fields’ key drugs will also herald change in the market. Major Report Sections 1. Chronic Obstructive Lung Disease (COPD) 2. Epidemiology of COPD a) COPD prevalence b) Future prevalence 3. Current COPD Therapies a) Current treatment options b) Unmet patient needs 4. COPD Market Size 5. Leading COPD Companies and Products a) Key players in the respiratory and COPD market 6. Clinical Development Issues for COPD Drug Therapies a) Clinical trial design requirements and selection of endpoints b) COPD development plans c) Competition in COPD arena 7. Clinical Development Pipeline a) R&D trends in the treatment of COPD b) Upcoming companies in COPD Research A full table of contents is available on page 4 info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com
  • 3. COPD: Market, Treatment and Development Overview 3 Companies, Treatment Therapies, and Pipelines Leading COPD Companies The leading COPD companies were included in this analysis. Depending on information available, ISR’s report provides financial summaries, key COPD products, and COPD R&D activities for: - GlaxoSmithKline - Merck & Co - Boehringer Ingelheim - AstraZeneca - Novartis - Sunovion - Almirall - Nycomed - Forest Labs Currently Available Treatment Options Bronchodilators Therapies Non-bronchodilator Therapies - Beta2-Adrenergic Agonists - Antibiotics - Short-Acting Beta2-Adrenergic Agonists - Oral Mucolytic Therapy (SABA) - Alpha-1 Antitrypsin Augmentation - Long-Acting Beta2-Adrenergic Agonists Therapy (AAAT) (LABA) - Oxygen Therapy - Ultra-LABAs - Surgical Treatments - Antimuscarinics - Inhaled Corticosteroids (ICS) - Oral Corticosteroids - LABA and ICS Combinations - SABA and SAMA Combinations - Xanthine Derivatives - Selective Phosphodiesterase Type 4 (PDE-4) Inhibitors Upcoming Companies in COPD Treatment - Vectura - Theravance - Pearl Therapeutics - Elevation Pharmaceuitcals - Rottapharm Madaus - Sandoz info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com
  • 4. COPD: Market, Treatment and Development Overview 4 Table of Contents To obtain the full table of contents for this report, please download our free full report preview from our website: http://www.isrreports.com/industry-reports/preview/copd-market-treatment-and- development-overview List of Tables To obtain the full list of tables included in this report, please download our free full report preview from our website: http://www.isrreports.com/industry-reports/preview/copd-market-treatment-and- development-overview List of Figures To obtain the full list of figures included in this report, please download our free full report preview from our website: http://www.isrreports.com/industry-reports/preview/copd-market-treatment-and- development-overview info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com
  • 5. COPD: Market, Treatment and Development Overview 5 Sample Pages From the section entitled “COPD Prevalence: Europe” Europe with highest rates found in Italy and Germany. This does not entirely reflect data from WHO Europe on the prevalence of smoking in Europe (see Figure 2). Germany has one of the highest rates of smoking prevalence, estimated at approximately 34% which correlates with the countries high COPD prevalence, however by comparison Italy reports a smoking prevalence of only 24% but an estimated COPD prevalence as high as that of Germany. Sweden reports a high COPD prevalence but at 16% one of the lowest smoking prevalence rates in Europe (33). Figure 1: COPD Prevalence in Europe Source: European White Lung Book Figure 2. Smoking Prevalence Rates in Selected European Countries Source: WHO info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com
  • 6. COPD: Market, Treatment and Development Overview 6 Sample Pages From the section entitled “R&D Trends in Treatment of COPD” Chapter 7: Clinical Development Pipeline R&D Trends in the Treatment of COPD Fixed Dose Combination Therapies The development pipeline is dominated by fixed dose combination products. These include both LABA/ICS combinations and LABA/LAMA combinations. Those in the LABA/ICS category are predominantly aimed at combining the “ultra-LABAs” with ICS in order to provide once-daily dosing. The most advanced is GSK’s Relovair, which ultimately hopes to replace the twice-daily Advair which will face generic competition in the short to mid-term. The development of once daily LABAs has brought the possibility of combination with LAMAs in one product. Several of these combinations are now in late-stage development. Both muscarinic antagonists and beta2 agonists cause bronchodilation, but by different mechanisms of action. They also have non-bronchodilator effects that can be complementary and beneficial in patients with COPD. The combination integrates two medications which are often prescribed individually to optimize disease control, into one inhaler, thus cutting the medication burden. This concept is being taken one step further by small biotech company Pearl Therapeutics who are currently investigating a triple combination LABA/LAMA/ICS. In an advance to the direct combination of two agents in one dosage form, GSK is developing a bifunctional long acting bronchodilator, GSK961081, which combines both muscarinic antagonist and beta2 agonist activities in a single molecule. The company’s aim is to combine bifunctional activity and high lung selectivity to develop a product with greater efficacy than single mechanism bronchodilators and with equal or better tolerability. The molecule could then be combined with ICS in a single dose inhaler. Novel Anti-inflammatory Therapies As the understanding of the inflammatory process which underlies COPD grows and develops it raises the possibility of targeting appropriate inflammatory mediators in order to relieve symptoms and affect the underlying disease process. By directly influencing the cellular components of inflammation or interfering with mediators which regulate the migration and activation of inflammatory cells, the inflammatory cascade can be interrupted or inactivated. New entities directed at some of these potential targets are beginning to make their way through the clinical trial process. info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com
  • 7. COPD: Market, Treatment and Development Overview 7 Sample Pages From the section entitled “Respiratory Market Size” Table 10: Drivers and Constraints on the COPD Market Market Drivers Market Constraints  Large and expanding patient population  Patent expiration on key therapies  Increased diagnosis and drug treatment  Threat of generic entry in near term  Changing views of respiratory disorders  Restrictions on healthcare budgets favour  XXXXXXXXX XXXXXXXXXXX XXXXXXXXXX generics use  XXXXX XXXXXXXXXX  XXXX XXXXXXXXX XXXX XX X XXXXXXXXX  Market with blockbuster potential  XXXX XXXXXXXX XXX X XXXXXXX XXXXX XXX  XXXXXXXX XXXXXXXXXX XXX XXX XXXX X X XXX XX XXXX XXXXXXXXXXXXXX XXXX XXXXX XX XXXX X XXXX XXXXXX XXXXXX XXXXXXXX XXXXXXX  Underserved disease with considerable XXXXXX XX XXXX XXXXXXX X XXXXXXX unmet needs  Increased bargaining power of purchasers  A number of recently approved therapies  Relatively poor understanding of the disease with growth potential process making it difficult to target new  Potential for new therapy classes in the treatments short to mid term  New drugs with new mechanisms of action in the longer term  XXXXX XXXX XXXX XXXXXX XX X XXXX XXXX XXXXX XXXXX  XXXXXXXX XXX XXXXXXXXXXX XXXXXXXXXXXXX info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com
  • 8. COPD: Market, Treatment and Development Overview 8 Ordering Information / Licensing Options: Ordering and licensing information is available in the full report preview, free on our website: http://www.isrreports.com/industry-reports/copd-market-treatment-and- development-overview About Industry Standard Research Industry Standard Research (ISR) is the premier, full service market research provider to the pharma and pharma services industries. With over a decade of experience in the industry, ISR delivers an unmatched level of domain expertise. For more information about our off-the-shelf intelligence and custom research offerings, please visit our Web site at www.ISRreports.com, email info@isrreports.com, or follow us on twitter @ISRreports. info@ISRreports.com © 2012 Industry Standard Research www.ISRreports.com