ICTS is a clinical trials support company that specializes in achieving superior results in research studies by building and maintaining stronger connections throughout the entire clinical trial process. Our innovative and customized communication models provide the foundation for higher quality data and results. An effective clinical trial marketing outreach campaign must balance creativity and strategy to reach the core target audience with the right messages at the right time in the right way to create awareness of a clinical trial opportunity, enhance understanding, and generate response.

1. Balance is the Key to
Effective Clinical Trial Marketing
Gregg Sweet, MBA
VP Strategy and Development
Gregg.Sweet@ICTS.us
o. (919) 388-3966
c. (919) 523-3717
www.icts.us

2. Who Is ICTS?
Integrated Clinical Trial ServicesPre-Trial
Preparation
Recruitment/
Enrollment
Retention/
Compliance
Enrollment
Success
ICTS is a Clinical Trials Support Company that specializes in
achieving superior results in research studies by building and
maintaining stronger connections throughout the entire clinical trial
process. Our innovative and customized communication models
provide the foundation for higher quality data and results.

3. Balance is the Key to
Effective Clinical Trial Marketing
Pre-Trial
Preparation
Recruitment/
Enrollment
Retention/
Compliance
Enrollment
Success
Outreach Program Required
As anyone in clinical research
knows, most clinical trials are not
“if you build it they will come”
propositions. Reaching out to
potential participants outside of
sites’ practices to create
awareness of most clinical trials is
still an important, if not required, component of a
successfully completed clinical trial. But what makes one
outreach program better than another?

4. Pre-Trial
Preparation
Recruitment/
Enrollment
Retention/
Compliance
Enrollment
Success
Enhance and Generate
An effective clinical trial
marketing outreach campaign
must balance creativity and
strategy to reach the core
target audience with the right
messages at the right time in
the right way to create
awareness of a clinical trial
opportunity, enhance
understanding, and generate
response. Why balance the
two?
Balance is the Key to
Effective Clinical Trial Marketing

5. Pre-Trial
Preparation
Recruitment/
Enrollment
Retention/
Compliance
Enrollment
Success
Call To Action
Because if we know exactly what to
say and how to creatively present the
information about the clinical trial to
our core target audience, but our
strategy – how we put that message
into their hands – is not right, then it
will not reach them to create that
awareness and a call to action. Conversely, if we know
exactly how to put our clinical trial messages directly into
the hands of our core target audience – the strategy – but
what we say and how we creatively present that information
is not exactly on target, our message won't break through
the clutter, and it won't resonate with our audience.
Balance is the Key to
Effective Clinical Trial Marketing

6. Pre-Trial
Preparation
Recruitment/
Enrollment
Retention/
Compliance
Enrollment
Success
ICTS Recruitment Approach
So, by balancing the creativity
(how we present it) and the
strategy (how we put the
message into their hands), we
can be sure that our messages
will break through the clutter, create the awareness of the
clinical trial as an opportunity, have that message resonate
with our core target audience, and ultimately generate the
response we are looking for. ICTS has used this approach to
help dozens of clients enroll tens of thousands of patients
for their clinical trials.
Balance is the Key to
Effective Clinical Trial Marketing

7. For more information contact:
Gregg Sweet, MBA
VP Strategy and Development
Gregg.Sweet@ICTS.us
o. (919) 388-3966
c. (919) 523-3717
f. (919) 324-3501
www.icts.us