4. 2013 JANUARY
Share of Producers inside retailers Dairy Fresh category
2013 JANUARY (WUM2)
5. 2013 JANUARY
Brands Typology distribution Dairy Fresh Category
2013 JANUARY (WUM2)
NATIONAL BRANDS WU*M2 PRIVATE LABEL WU*M2
DANONE 21.00% KAUFLAND 24.10%
ALBALACT 16.40% REWE 22.70%
FRIESLAND 15.40% LIDL 14.60%
MULLER 6.50% CARREFOUR 13.30%
DORNA 6.40% METRO 9.50%
OLYMPUS 6.20% REAL 8.40%
COVALACT 5.10% CORA 4.10%
LACTATE HARGHITA 3.40% BILLA 3.30%
LACTAPROD 2.60% MEGA IMAGE 0.10%
DELACO 1.70%
LACTALIS 1.10%
OTHERS 13.70%
6. 2013 JANUARY
TOP 5 most promoted SKU in Dairy Fresh category
(sorted by qty. of promotions)
2013 JANUARY
Qty.
Producer Brand Article Packaging KAUFLAND METRO CARREFOUR CORA SELGROS OTHERS
article
ALBALACT DE ALBALACT UNT 65% GRASIME 1 BUC. 200 GR 8 2 1 1 4
ALBALACT ZUZU LAPTE CONSUM 3.5% GRASIME 1 BUC. 1 L 7 2 1 1 3
ALBALACT DE ALBALACT SMANTANA 12% GRASIME 1 BUC. 900 GR 7 1 2 1 3
DORNA LADORNA LAPTE UHT 3.5% GRASIME 1 BUC. 1 L 5 1 1 1 2
ALBALACT ZUZU LAPTE 1.5% GRASIME 1 BUC. 1 L 5 1 2 2
7. 2012 FEBRUARY - 2013 JANUARY
2013 JANUARY
UNT 65% GRASIME – DE ALBALLACT – 200 GR
PRODUCT SESONALITY
This SKU was promoted 65 times in the last 12
months, in 18 Retailers, 6 different
distribution channels.
Price evolution during the last 12 months
8. 2012 FEBRUARY - 2013 JANUARY
2013 JANUARY
LAPTE CONSUM 3.5% GRASIME – ZUZU – 1 L
PRODUCT SESONALITY
This SKU was promoted 34 times in the last 12
months, in 13 Retailers, 4 different distribution
channels.
Price evolution during the last 12 months
9. 2012 FEBRUARY - 2013 JANUARY
2013 JANUARY
SMANTANA 12% GRASIME – DE ALBALACT – 900 GR
PRODUCT SESONALITY
This SKU was promoted 29 times in the last 12
months, in 13 Retailers, 6 different distribution
channels.
Price evolution during the last 12 months
10. 2012 FEBRUARY - 2013 JANUARY
2013 JANUARY
LAPTE UHT 3.5% GRASIME – LADORNA – 1 L
PRODUCT SESONALITY
This SKU was promoted 52 times in the last 12
months, in 13 Retailers, 4 different distribution
channels.
Price evolution during the last 12 months
11. 2012 FEBRUARY - 2013 JANUARY
2013 JANUARY
LAPTE CONSUM 1.5% GRASIME – ZUZU – 1 L
PRODUCT SESONALITY
This SKU was promoted 19 times in the last 12
months, in 9 Retailers, 4 different distribution
channels.
Price evolution during the last 12 months
12. 2013 JANUARY
Thank you for your attention
I remain at your disposal for further information or a life demo
Florentina Vasile
Leaflet Monitor Director Romania
florentina.vasile@hiper-com.com
+40 (0) 743 216 282
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