From global brands to local entrepreneurs to online businesses, retailers of all shapes and sizes are "popping up." Pop-up shops allow brands to experiment with physical space, test the market and increase brand exposure. CBL Properties launched its first POP-UP Shop in April 2017 and since then, the REIT has expanded its POP-UP program to over 18 properties nationwide. This SlideShare offers an inside look at CBL's POP-UP program.

1. An inside look at
CBL’s POP-UP program
THE POWER
OF THE
POP-UP

2. From global brands to local entrepreneurs
to online businesses, retailers of all shapes
and sizes are “popping up.”
The power of the pop-up.

3. Here are three reasons
retailers are opting for pop-ups.
Three reasons retailers are opting for pop-ups.
1 2 3

4. Experiment with
physical space1
Three reasons retailers are opting for pop-ups.
*(Source: JLL)
The top 100 digitally
native brands will open at
least 850 stores by 2023*
.
Pop-ups are a low-risk, high-reward
way to try physical retail.

5. Test the
market2
Three reasons retailers are opting for pop-ups.
Web traffic tells retailers where
they have market penetration
(and where they don’t).
Opening a physical store drives
up the share of web traffic within
that market by an average 27%.*
*(Source: ICSC)

6. Opening a physical store
exposes the retailer to
new consumers, increases
web traffic and positively
influences brand
perception.*
Brand
exposure3
Three reasons retailers are opting for pop-ups.
*(Source: ICSC)

7. At CBL Properties, we launched our first POP-UP Shop
in April 2017. Since then, we have expanded our pop-
up program to over 18 properties nationwide.
Shop
Cart
Both
Pop-ups at CBL properties.

8. In 2018, CBL partnered with over 100
local businesses to launch POP-UPs, which
generated more than $600k in sales
2018 pop-ups at CBL.
100++ $600K+=

9. To date, 10 merchants converted to
long-term lease agreements at our
properties after experiencing success in
our pop-up program.
2018 pop-ups at CBL.

10. Businesses in most markets have two
options: physical storefront or cart.
Pop-ups at CBL properties.
Rent includes marketing on the
mall’s website and social media, and a
move-in ready space.

11. Retailers enjoy flexible lease terms, with
in-line spaces available by the week and cart
space available by the week or weekend.
Pop-ups at CBL properties.

12. We like pop-ups
for three reasons.
Three reasons we like pop-ups.
1 2 3

13. We build lasting
relationships with
interesting businesses.
1
Three reasons we like pop-ups.
2
3
They are a great launchpad
for entrepreneurs in our
communities.
Pop-ups create an always-
fresh, ever-changing retail
experience for our guests.

14. Here’s a look at
some of the brands
popping up across
our portfolio.
Our portfolio of pop-ups.

15. Our portfolio of pop-ups.
THRIVE BOUTIQUE
This mother/daughter
team runs a clothing
boutique for women
and girls, offering
sizes 2T to 3X.
MAY
2017
Started
business.
First pop-up
launched at
CoolSprings Galleria
in Nashville, Tenn.
AUG
2018
AUG
2019
Launches POP-UP Shop in
Chattanooga, Tenn. + converted
to a one-year deal at Parkway Place
(Opened August 2019).
MAY
2018
Launched POP-UP
Shop at Parkway Place
in Huntsville, Ala.

16. Our portfolio of pop-ups.
“The POP-UP Shop allowed us to organically
test the market, and it’s been a major benefit for
our business. We’ve popped up at CoolSprings
Galleria, Hamilton Place and just recently
opened our third location at Parkway Place Mall.
Each experience has shown us that CBL really
cares about elevating our business goals.”

17. Our portfolio of pop-ups.
RUSTIC REINVENTED
High school sweethearts,
proud Kentucky residents
and lovers of all things
bourbon, Mark and Camille
Thomas founded Rustic
Reinvented Lexington.
They sell homemade wood
home décor and furniture
and used Kentucky
bourbon barrels.
Launched
Etsy shop.
First POP-UP
launched at
Fayette Mall in
Lexington, Ky.
NOV
2016
2019
Signed one-year
deal at Fayette
Mall. Opening
October 2019.
2015

18. Our portfolio of pop-ups.
“I would encourage anyone to try it!
It’s a safe way to test the waters for your small
business without taking huge financial risks. The
customers you meet at the mall will continue to
contact you and make purchases again
and again.”
-Camille Thomas, owner of Rustic Reinvented

19. Our portfolio of pop-ups.
HOLLIE RAY
BOUTIQUE
A locally-owned
women’s boutique
in Tennessee that
has a passion for
stylish, casual and fun
wardrobe staples.
JULY
2016
Started business
+ opened first
store in Franklin,
Tenn.
JULY
2018
MAY
2019
Tested a
pop-up location at
CoolSprings Galleria.
Converted to a two-year lease.
The new store opened
in May 2019.

20. Our portfolio of pop-ups.
“The POP-UP Shop at CoolSprings Galleria gave
us a great opportunity to test out a larger market,
with great traffic flow and very low risk. We saw our
typical sales triple in the mall versus our other local
location, ultimately helping us decide to move our
location into the mall long-term. Many of our clients
are excited to shop at and support a local small
business while visiting the other stores they love at
the mall! We were in Westhaven from July 2016 until
Dec 24, 2018 when we moved into the POP-UP!”

21. Their success is our success.
It’s an exciting time in our business, as
mall owners and retailers evolve and work
together to test concepts that resonate
with modern consumers.
2018 pop-ups at CBL.

22. For more information on CBL’s POP-UP program,
please contact
1-800-333-7310 x8202
or specialty.leasing@cblproperties.com.
To learn more about our retail properties, please
visit www.cblproperties.com or follow us.