One-sentence “wow!” explaining exactly, tactically what you do. There should be no question about what business you are in and who your customer is after this sixty-second description.
Explain the pain you solve or opportunity you exploit
What makes you special? Why will you win? What are your unfair advantages? Why is the field tilted in your direction? It can be technology, relationships, founders. “We’re smart, hardworking, and really believe”doesn’t cut it. Everybody says that. Hightly unlikely that it’s patents too.
How will you introduce your product or service? How will you achieve critical mass? Sorry but “we’ll go viral” isn’t a strategy. Neither is “word-of-mouth.”Tactics, tactics, tactics--not wishful thinking
Assume that the audience knows as much, and maybe more, about the segment as you do. If you say “we have no competition,” it usually means that you’re either (a) clueless or (b) addressing a market that doesn’t exist.The reason why you want to show what you can’t do is to build your crediblity. If you’ll admit how your competition is better than you, people are more likely to believe you when you discuss how you’re better than your competition.
3-4 key people. Highlights only. Use the logos of recognizable past employers. Do not list your accountant, law firm, and other vendors. You’re paying them. They’re not “investing” in you. If you’re going to list advisors, ensure that they are really well-known for the market you’re going after.
Eye Catch Presentation Powerpoint
Haley, Hayley, Amanda & Sara
Social Media Experts and COM 427 Students
Newhouse School of Public Communications
We intend to create a Google glass “word
recognition” app, an app that will read and register
specified words to assist the busy, the lazy, or the
Problem / Opportunity
-This app gives you the
opportunity to have two
sets of eyes.
-Pain of rushing, hurrying, missing, “not-seeing”
We understand BUSY, and we understand LAZY
(why do you think people use apps anywho?!)
Google glass should choose US to develop our app
because as a group we can deliver, and as an app, it will
be downloaded, used & greatly appreciated.
Sales and Marketing
Social Media. Hootesuite. Plug it.
• Take it out into
Who Wants “eyeCatch”
People in mass communications
People who live in a city
People who lead busy lives
People who feel that they are oblivious, or constantly
saying “where did you find/see/hear about this?!?”
Find places for you
without your help; only
We can’t show all
tells you places nearby
options, just what is
at that given point in
“seen” by Glass.
time, not throughout
your busy day.
Detect your destination
as you approach it, you
We can’t provide
need to type in an
mileage, distance, etc..
Take a picture without
We can’t “show you the
being commanded to do
Haley Schluter- Broadcast & Digital Journalism Student,
Social Media Savvy Web Personality, Blogger, Team
Sara Spiesman- Advertising Student, experienced in
Promotions and Digital Advertising Sales departments, Team
Developer, Singer, Runner.
Hayley Loft- Advertising Student, experienced in T.V News
Production and Digital Advertising, Team Developer.
Amanda Day- Broadcast & Digital Journalism Student, Aspiring
reporter, Entertainment News Enthusiast, experienced in
Production and Air on Reporting
Connect With Us!
Follow our app progress and stay up to date
with “eyeCatch” news by typing in our group #hashtag
#googleglassdevelopers and follow our app developer
Look around, Tweet me with any “eyeCatching” moments