This blog talks about the nine proven strategies for mastering the art of passive recruitment to acquire the top talent and remain competitive in today's world.

1. 9 Passive Recruiting Strategies To Help Employers Land The Right Candidates | Exela HR Solutions
9 Passive Recruiting Strategies to Help Employers Land
the Right Candidates
Recruiting - or active recruiting - a commonly practiced approach, sometimes feels like a repetitive
game of pong, where recruiters bounce back and forth between a limited pool of candidates
actively searching for new opportunities. Breaking free from this cycle and discovering fresh talent
with unique perspectives and untapped potential can become challenging. This is where passive
recruiting comes into play as a game-changer.
Passive recruiting occurs when you actively seek out candidates who are not actively seeking you.
By looking outside the confines of active job seekers and proactively engaging with individuals who
may not be actively searching, passive recruitment opens up a vast and untapped pool of
candidates. It's like stepping out of the familiar pong game and exploring a whole new playing
field. This approach allows recruiters to cast a wider net and attract candidates with exceptional
skills and a willingness to consider exciting new opportunities. Moreover, passive recruiting
introduces a refreshing element of surprise and discovery, uncovering hidden talents and creating
opportunities for individuals who might have been overlooked in the traditional active recruitment
process. It expands the horizons of talent acquisition and brings forth a diverse range of candidates
who can bring fresh perspectives, innovative ideas, and exceptional value to organizations.
But where do you find such candidates? Well, embracing certain proven strategies such as social
media marketing, active participation in relevant communities, promoting your organizational
culture and values, and more can indeed help you land the right candidates. Let's explore some of
these passive recruiting strategies that will help your organization thrive with a competitive
workforce. Dive into the below session to learn more.

2. 9 Passive Recruiting Strategies To Help Employers Land The Right Candidates | Exela HR Solutions
9 Passive recruiting strategies to land ideal candidates
 Create evergreen social media posts
Using evergreen social media posts on platforms like LinkedIn can yield remarkable results.
LinkedIn is widely recognized as a go-to platform for job seekers. Crafting compelling and
timeless social media posts with live career links proves to be highly enticing. These posts
capture your LinkedIn followers' attention and attract jobseekers to explore the career
page. In addition, this approach drives engagement and creates valuable connections within
the professional community. Leveraging evergreen social media posts on LinkedIn and other
platforms can be a game-changer for organizations looking to expand their talent pool and
establish meaningful connections in the industry.
 Conduct stay interviews
Prioritizing an exceptional employee experience is paramount in recruitment, allowing you
to illustrate your employer branding. And the powerful tool for that is conducting stay
interviews with your current employees. Instead of waiting for an employee to resign, take
proactive steps to understand how you can enhance their journey within the company.
Engage with them during their tenure, seeking their insights on what the company and the
leaders should begin, cease, or continue doing. This feedback acts as a catalyst for positive
change, enabling you to take actionable steps and demonstrate your commitment to their
growth and satisfaction. Stay interview can be leverages as a secret weapon to cultivate a
thriving work environment, foster long-term employee loyalty, and get a pulse on your
overall employee sentiment.
 Hire a candidate sourcing firm
Many organizations traditionally turn to retained or contingency search firms when seeking
top-tier passive candidates. However, there is a more streamlined and impactful option
available - candidate sourcing companies. These specialized firms offer a highly efficient and
cost-effective alternative by connecting companies with interested and qualified
candidates. In fact, the services provided by candidate sourcing companies come at a
fraction of the cost compared to traditional search firms. By embracing this approach,
organizations can enhance their recruitment strategies and tap into a broader range of
qualified candidates for their professional-level positions.
 Highlight your EVP
Take a moment to reflect on how your organization brings forth positive benefits for its
employees. Once you've successfully sourced passive candidates, make it a point to
showcase your unique employee value proposition (EVP) during your initial conversation. By
doing so, you can effectively draw attention to any areas of dissatisfaction they may be
experiencing in their current organization, igniting potential interest in what your company
has to offer.

3. 9 Passive Recruiting Strategies To Help Employers Land The Right Candidates | Exela HR Solutions
 Be active in relevant communities
Motivate your employees to participate in relevant professional associations actively.
Extend an offer to speak at or host local chapter meetings to establish valuable connections.
Engage with individuals present at these events, regardless of whether you are hiring. You
cultivate a "warm" network of relevant professionals by nurturing these relationships.
When the time comes to fill openings within your organization, you can tap into this
network, leveraging the power of referrals. Even if the individuals are not direct candidates,
they will likely have connections who may be a great fit. Proactively building and leveraging
a network within professional associations and creating a web of relationships can serve as
a valuable resource for your future hiring needs.
Also Read: Recruitment Process Outsourcing | Trends for 2023 and Why Your Business
Needs it.
 Use technology intentionally
Leverage technology strategically while maintaining clear intentions regarding your
recruitment goals. LinkedIn and other job portals offer a valuable platform to search for
profiles that align with the precise skill set you require. Instead of adopting a generic
approach by sending templated messages to numerous candidates, focus on identifying two
or three exceptional individuals and reaching out to them personally. Crafting personalized
messages demonstrates sincerity and authenticity, which is crucial when engaging with
passive candidates. By approaching potential candidates with sincerity and personalized
interactions, you can establish meaningful connections and increase the likelihood of
capturing the interest of high-quality talent.
 Promote the company culture, mission, and impact
A pragmatic strategy for passive recruiting involves strongly emphasizing external
communications. This entails leveraging social media platforms to offer glimpses into your
company culture, mission, and your organization's positive impact on customers.
Additionally, showcasing industry recognition and highlighting workplace benefits further
contribute to building a reputable image that resonates with passive candidates. Nurturing
your company's reputation among passive candidates through effective external
communication channels can yield myriad benefits. By strategically crafting and sharing
these messages, you can establish your organization as an attractive and desirable
employer, capturing the attention and interest of potential candidates who may not be
actively seeking new opportunities.

4. 9 Passive Recruiting Strategies To Help Employers Land The Right Candidates | Exela HR Solutions
 Offer an internship program
Developing a robust internship program collaborating with local universities can yield
significant benefits. By forging strong connections with university staff and offering valuable
internship opportunities to their students, employers unlock two distinct avenues for
passive recruiting. Firstly, they establish a passive recruiting channel with the university
itself, opening doors to engage with alumni and tap into their network. Secondly, as interns
complete their program and transition into the workforce, employers have the opportunity
to convert these interns into potential passive candidates. By cultivating these connections,
employers can foster long-term relationships with students, alumni, and the university
community, enhancing their recruiting efforts and ensuring a steady influx of qualified
candidates.
 Plan an open house
Organize an engaging open house event at your headquarters, allowing candidates to
interact with employees, hiring managers, and the recruitment team in a relaxed and
informal setting. Such an event aims to foster meaningful conversations within the office
environment. The goal is to identify essential competencies, such as curiosity, motivation,
intellect, or other valuable characteristics, that can contribute to your company's team. By
hosting such an event, you can assess candidates beyond their resumes, tapping into their
potential and evaluating their suitability for your team more holistically.
Conclusion
Implementing passive recruiting strategies can be a game-changer for employers seeking to secure
the right talent. By casting a wider net and engaging with individuals who may not be actively
seeking new opportunities, employers can tap into a vast pool of untapped potential. Numerous
effective strategies are available, from leveraging social media platforms and nurturing employer
branding to conducting stay interviews and embracing candidate-sourcing companies. The key is to
be intentional, genuine, and proactive in building connections and showcasing the unique value
proposition of your organization. By adopting these passive recruiting strategies, employers can
increase their chances of landing suitable candidates with the necessary skills, mindset, and
potential to thrive within their teams. Ultimately, passive recruiting opens doors to a new realm of
talent acquisition, enabling employers to find the perfect fit for their organizations and fuel long-
term success. Exela HR Solutions specializes in finding, hiring, and onboarding the right talent for
your organizational needs. If you are looking to advance your recruitment efforts, get in touch with
our experts at Exela HR Solutions today!
CONTACT US