Customer Experiences mining from Social Media.

1. www.amplifiedanalytics.com
Apple iPad 2 camera is eroding its reputation
The tablets market segment is fun to watch. While there is no doubt that Apple "owns" the segment it is interesting to note that it has the lowest satisfaction
score compared to the competition.
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206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

2. www.amplifiedanalytics.com
Given the enthusiasm of Apple fans and popularity of the original iPad, I wonder if the bar was set too high for many iPad 2 purchasers. Digging deeper into
the details of Customer Experiences we can see that a lot of negative comments are focused on quality of the camera embedded into the tablet.
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com

3. www.amplifiedanalytics.com
Indeed the "focused" listening provides specific metrics that show difference between customer expectations and their actual experience with this attribute of
Customer Experience.
The analysis shows that Blackberry Playbook is a clear leader when it comes to Customer Experience with picture quality. Considering widely held belief
(which I do not share) that Apple does not do market research it would be interesting to see if they address the camera/picture quality issue in the next edition
of this popular product.
We used Opinion Miner® software to analyze 1,103 customer generated reviews, published online before May, 29 2011, of the tablets listed above to generate
these findings. The scores are calculated to the two point scale from 0 (unacceptable) to 2 (delighted) with 1=100% satisfied (i.e. experience matches
expectations).
©Amplified Analytics Inc. 415-742-2580
206 Water Street, Pt. Richmond, CA 94801 info@amplifiedanalytics.com