2. Copyright Top Agent Magazine
“I believe in maximizing every oppor-
tunity,” Greg Laks (NMLS # 374658)
explains, while discussing his busi-
ness philosophy. Charismatic, ener-
getic, optimistic and ambitious, he’s
achieved great heights in his career
as a loan originator and manager,
and is showing no signs of stopping.
Initially, Greg had planned to enter
the hospitality industry, as he grew
up in a family of hoteliers and grad-
uated with a degree in hospitality
management from The Ohio State
University. While he cannot imagine
himself in any other business besides
the reverse mortgage industry today,
he is grateful for his experience in
hospitality growing up. “I spent a lot
of my younger years learning cust-
omer service and problem solving
GREG LAKS
3. Copyright Top Agent Magazine
skills,” he explains. Those skills no
doubt came in handy when he signed
on as a loan originator in Chicago
during his younger years. Within a
short time, he was manager at a well-
known firm, and has continued to
grow ever since! He’s consistently
ranked as a top producer nationally,
also prides himself on educating
others. Currently, Greg is a National
SalesLeaderatOpenMortgage,LLC
(NMLS # 2975) in LosAngeles area,
specializing in reverse mortgages.
He genuinely loves the company he
works for and is grateful for their
continuous support and tools.
WhileGreg’speopleskillsandcaring
nature have undoubtedly led him
towards success, what has kept his
4. Copyright Top Agent Magazine
growth exponential is his hospitality
service experience. Greg’s customer
service is unmatched; he puts the
client first, wanting what is best for
them at all times. He believes great
service is partly defined by one’s
problem-solving skills. “Every sales
professional needs to have problem
solving skills in order to effectively
do their job,” he explains. And for
Greg, that means one must have
these three key qualities: the ability
to think critically, people skills, and
decisiveness. Greg can see the details
of a problem without letting emotions
get in the way, is able to ask the right
questions to his customers and come
up with definitive answers to solve an
issue. It is these characteristics that
help him grow and separate from the
pack.
“I analyze the situation, identify the
solution and properly deliver,” Greg
says. When a client works with him,
they can expect any issues to be han-
dled up front and for their questions
to be answered fully prior to their
reverse mortgage counseling. “That’s
always the first step, being able to
answer those questions up front so
all is comfortable. Knowledge cer-
tainly gives me an edge.” Greg aims
for his clients to understand the en-
tire process, so they feel comfortable
and stress-free through-out the trans-
action.
Those who work with Greg are con-
tinually blown away by his service
level. His passion for what he does
is apparent to all who meet him, and
thismakesthemfeelconfidentintheir
choices. One recent client said, “The
process for a Reverse Mortgage is
stressful and causes much anxiety, to
say the least. Having engaged Open
Mortgage with Greg Laks as the
5. Copyright Top Agent Magazine
representative, was pure luck! Greg
is very personable, extremely know-
ledgeable, and most of all loves
his job. His customer service was
above and beyond the norm. I highly
recommend him to handle anyone’s
Reverse Mortgage.”
While there are many things Greg
loves about the reverse mortgage
industry, he finds the most joy in
helping lessen the financial strain for
seniors.
“Here you have someone who is gen-
erally on a fixed income, and their
largest debt going forward is their
mortgage. Eliminating this monthly
mortgage payment (although they
are still responsible for taxes and
insurance) or creating a line of credit
can be so gratifying. It is life changing
to cash out some of the equity in
their home to help them enjoy their
retirement years.”
Greg is passionate about changing
6. Copyright Top Agent Magazine
For more information about Greg Laks of Open Mortgage, LLC please
call 310-967-9416 or email greglaks@openmtg.com. Open Mortgage, LLC
is an equal housing lender and licensed by the Department of Business
Oversight under the California Residential Mortgage Lending Act.
lives for the better. So, as part of
being a Top Mortgage Professional,
Greg also speaks on various topics
geared towards aging. He informs
his clients on subjects such as home
safety, slowing down dementia, stay-
ing healthy and leading an active
lifestyle. By educating on real-life
issues, Greg also provides an added
level of comfort and trust to his client
base. Greg believes this is more than
a mortgage...it’s a way of life.
Greg’s business is 100% referral
based and he works closely with
financial planners in helping their
clients prolong their portfolios. He
also collaborates with senior real
estate specialists, elder law attor-
neys, estate planners, and CPA’s.
Greg loves interacting with all his
previous clients and feels especially
grateful when the grown children
of his clients even seek him out.
Greg has helped hundreds of clients
prepare for their retirement, and has
received numerous awards to this
end. Greg educates and guides his
clients on how to safely utilizeone’s
home equity in the context of retire-
ment income solutions. Greg eases
the minds of his clients, while em-
powering them with the right tools to
better manage their retirement years.
Greghas moved from a needs based
clientele to the mass affluent with
the help of major upgrades and pro-
gram changes.
