3. By Party
Voters across party lines agree that economic and
education issues are the most important problems
facing New Mexico
Republican
(33%)
Economic
(42%)
Education
(13%)
State/Local
Government
(11%)
Other/Specific
Local Issues
(7%)
Independent
(18%)
Economic
(28%)
Education
(24%)
State/Local
Government
(13%)
Crime
(12%)
Democrat
(47%)
Economic
(33%)
Education
(26%)
Crime
(12%)
Environment
(9%)
5. Seeking the Right Message
• Economic Message
– Voters polled say biggest concern
• Environment Message
– Industry never wins this debate, only hope to
neutralize
• Education Message
– “They've done studies, 60% of the time, it works
every time.” Brian Fantana
12. Radio Show
• Bi-Weekly Radio Show
– 770 KKOB-AM
– Number One Rated
Station in State
• Podcast on NMOGA
Website
– http://www.nmoga.org/cat
egory/energy-new-mexico
13. Social Media
Speaking to Millennials
• Get their news from Jon Stewart
– SnapChat, Twitter, Instagram, YouTube, Blogs
• Facebook (Parents)
• Generation sees our industry as Dirty Relic of
the past
• Industry late to the game
– When Millennials see no defense, no response,
they assume there is none
14. Lessons Learned
Social Media
• Social Media is Emotional
• Opposition better with Social Media
– Focusing on local impacts
– Denton Vote a good example
• Targeting specific local concerns
– Air emissions, water use, health
• Industry needs to strategic
– Recruit, cultivate own influencers
– Constant drumbeat
– “All In” mentality from the top down
“there are a number of specific state programs and organizations that receive the majority of their funding from New Mexico’s general fund. Keeping in mind that it is difficult for everything to be equally important, please tell me how important each one of these is to you personally. Is it very important, somewhat important, not very important, or not at all important to ensure these state programs and organizations receive the level of funding they need.”
