Gerard Vicente
Personal Information
Organization / Workplace
Comedy CentralLocation
Greater New York City Area United StatesOccupation
(Funny) Manager, Integrated MarketingIndustry
Advertising / Marketing / PR
Website
http://www.saatchila.comAbout
Custom content. Added value. Multiplatform. These are "nouns" that have infiltrated our already bogged down marketing lexicon. And while important to convey business needs, they -- along with a whole slew of cringe worthy buzzwords -- ultimately detract from the most important business need: a story. A story to humor. A story to educate. A story to inspire. Because at the end of the day, we’re not marketers. We’re storytellers. And the best metric we have as storytellers, is one that’s still relatively difficult to track: "a feeling". As a storyteller, I work to make people feel something. Something to make them remember. Something to motivate. Something to laugh at. I st...