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“I have been very impressed with what you have
done … with such empathy and relevance.”
Susanne Bier
"I have been expecting you, Mr Bond"
On Sunday night director Susanne Bier won an Emmy. Deservedly
so. Her magnificent work on The Night Manager speaks for itself.
Over the last 9 months Borkowski has been driving a campaign to
keep Susanne’s name topical, exciting and in conversation. This is
how we did it.
Recognition
We introduced Susanne to the most influential film and TV media in
Britain.Throughout The Night Manager’s unprecedented success we
ensured that Susanne received top credit.
Activism
We gave Susanne a platform for taking on the issue of gender
inequality in the film industry. We helped her write a provocative op ed
that we placed in the Observer. We brought her on news programmes
and stirred debate
Rumour
Building on speculation she has been tipped to direct Bond 25
we eked out substantial profiles in the national press months after The
Night Manager had finished airing.
Glory
To build up to the Emmys we reminded the media of Susanne’s
achievement through tactical media appearances. Post-event we had
Susanne on all the key morning news bulletins, using her success as
an opportunity to reach new audiences.
From film directors to board directors,
entrepreneurs to start-up mavericks,
we can help you to tell your story and be heard.

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Susanne Bier case study

  • 1. “I have been very impressed with what you have done … with such empathy and relevance.” Susanne Bier
  • 2. "I have been expecting you, Mr Bond" On Sunday night director Susanne Bier won an Emmy. Deservedly so. Her magnificent work on The Night Manager speaks for itself. Over the last 9 months Borkowski has been driving a campaign to keep Susanne’s name topical, exciting and in conversation. This is how we did it. Recognition We introduced Susanne to the most influential film and TV media in Britain.Throughout The Night Manager’s unprecedented success we ensured that Susanne received top credit. Activism We gave Susanne a platform for taking on the issue of gender inequality in the film industry. We helped her write a provocative op ed that we placed in the Observer. We brought her on news programmes and stirred debate
  • 3. Rumour Building on speculation she has been tipped to direct Bond 25 we eked out substantial profiles in the national press months after The Night Manager had finished airing. Glory To build up to the Emmys we reminded the media of Susanne’s achievement through tactical media appearances. Post-event we had Susanne on all the key morning news bulletins, using her success as an opportunity to reach new audiences.
  • 4. From film directors to board directors, entrepreneurs to start-up mavericks, we can help you to tell your story and be heard.