Io Products offers pediatricians the opportunity to avoid problems associated with poor intellectual development and problem behavior in young and newborn patients.
3. National
& Global
Epidemic
• NIH:
49% pregnant women iodine insufficient (2012 NHANES)
• Braverman, Pearce:
Intelligence of fetus damaged (May 2008)
• Endocrin/Metabol Journal:
“Mild maternal deficiency = long-term fetal/newborn neurological damage” (April 2013)
• WHO:
2 billion children iodine deficient; causes neurological and behavioral damage
• Dasgupta:
50% of all iodized salt doesn't meet gov't standards. (May 2008)
• Lancet 2013: “A Call to Action” - “Pregnant and breastfeeding women should insist ...that
they are prescribed iodine.”
4. Endocrinologists,
Biochemists & Clinical
Researchers KNOW
Kansas University Integrative Pediatric Medical School (2013)
• Optimize iodine to ensure healthy cognitive fetal development
• Psychomotor & cognitive performance declines in children with iodine insufficiency
• Iodine status should regularly be evaluated in children with ADHD
• Research on iodine deficiency associates it with the occurrence of ADHD
• RDA: 150mcg iodine prevents thyroid disease; not optimal dose for all individuals
• Serial urine iodine measurements should be done until iodine status normalizes
• Subnormal iodine impacts the child’s ability to focus and concentrate
5. HEALTHY PATIENTS = NO LAWSUITS
• Everyone wants healthy patients
• In a time of environmental issues, children's health is a challenge
• Healthy patients never sue – only the sick
• Relationships no longer matter – only $$$
• Iodine is THE new neuro-cognitive issue
6. A Simple Way to Avoid Problems
• Provide a powerful,
time-tested product
• Liquid iodine supplement
• For Nursing Mothers
& Children Post-Nursing
• Product: 5 small 3-mL
vials in a packet
• 6 months of breastfeeding
(2-3 drops daily)
• 1 year of infant formula or beverage dosing (one drop
daily)
• Cost to practice: $1.65/packet (+ shipping)
• Comes in box of 25 packets (est. shipping $13.75).
• Do 24/hr.Urinary Iodine Concentration tests
• Reimbursable
• Can and should include add'l office visit billing &
interpretation
7. Benefits to the
Practice
& Patient
• Healthy babies, thriving kids,
happy parents
• Unique practice-distinguishing
factor
• Provided only to our member
doctors
• Includes patient telephone information line
• Provides detailed guidance 24 x 7
• Underscores the importance of daily
supplementation
• Records caller's name/number/PCP name
• Provides report to office
• Included in free information handout for patient
• Email to office for patient needing more
information from doctor
8. Medicaid
Billing / Reimbursements
• ICD10-CM E63.9 (grouped in MS-DRG v34.0)
• 640/641: “misc. disorders of nutrition, metabolism
, fluids and electrolytes with/without
complications or co-morbidity”
• CPT Billing Code: A9150 (non-prescription drugs)
• HCPCS Prenatal Code: S0197
• Under the 640/641 ICD-10 code: Bill for office visit
• Includes patient telephone information line
• Provides detailed guidance 24 x 7
• Underscores the importance of daily supplementation
• Records caller's name/number/PCP name
• Provides report to office
• Included in free information handout for patient
• Email to office for patient needing more information
from doctor
9. Summary of Benefits
Revenue potential
~1000 pts. X $4.33 = $4,330 est. annual net
Increases likely success
of general health
Raises awareness
of nutritional issues
Powerful incentive
for patient action
My child can be
smarter, healthier,
& more successful”
Vitally important office
visits & test results interpretation
Protects practice & clinicians
from lawsuits
Eliminates one area
of “failure to thrive”
10. Next
Steps
• Confirm participation
• We create unique practice information
sheet & email for duplication - FREE
• We set-up patient iodine information
telephone access. FREE to your patients.
• Patient Call Reports by email from
telephone info-line
• Min. order: 25 packet box each $2.65
(per 5-bottle packet) x25 = $66.25 net 30)
