2. GAS 30th Anniversary
In 2014 GAS turns 30 and celebrates its anniversary with a communication campaign
that celebrates the strong connection between the brand and the world of sport , with
which he shares some values like PASSION, ENERGY, POSITIVITY.
FW 14-15 CONCEPT ADV: FAST ATTITUDE
shot into a garage with a lived look.
Metal objects and work tools make the setting extremely fascinating and true.
The bikers are represented by two exceptional models and a third protagonist: a
motorbike, that becomes one with the testimonials and create GAS’ FAST ATTITUDE.
3. Exceptional testimonial that embodies the brand’s DNA: Marc Marquez.
The young champion and social phenomenon that beated every
record at his MotoGP debut, thanks to his positive and authentic
personality and his great and peerless talent, has been chosen
as the new ambassador and GAS face for the whole 2014.
Qatar Austin Argentina Jerez Le Mans Mugello Catalunya
GAS 30th Anniversary
Facebook: 2,100,000 likers
Twitter: 1,040,000 followers
Instagram: 191,000 followers
4. Sara Sampaio
Super international model, face of many campaign and protagonist of many editorials in
the most prestigious magazines of the world.
Positive, happy, sensual but never vulgar: thanks to these features Sara has been
naturally associated to GAS.
Facebook: 320,000 likers
Instagram: 523,000 followers
Twitter: 144,000 followers
