Gabriela Luca

Romania Romania

Group Account Manager, Consumer Panel Services

Advertising / Marketing / PR

Work in FMCG Market Research specializing in Consumer Panels Services. Investigate consumption and shopping behavior; identify relevant trends for the industry. Participate at conferences as speaker; write professional articles. Attend workshops to keep up-to-date on the changes in the industry. Bring people together to pursue common goals; team approach. Establish and cultivate relationship with key clients ranging from small/mid-size to multinational FMCG manufacturers and retailers. Understand the business needs and propose adequate panel based research services. Develop situation analysis of the manufacturer brand portfolio including strengths, weaknesses, opportunities ...