Reinventing Monetization: As Presented at Gaming Insiders
•
1 like•525 views
Fuse Powered CEO, Jon Walsh, presented "Reinventing Monetization" at Gaming Insiders Summit in San Francisco. This talk discusses monetization opportunities and how to cater to players' needs. To learn more, visit: fusepowered.com
Recommended
More Related Content
Viewers also liked
Viewers also liked (14)
Similar to Reinventing Monetization: As Presented at Gaming Insiders
Similar to Reinventing Monetization: As Presented at Gaming Insiders (20)
Recently uploaded
Recently uploaded (7)
Reinventing Monetization: As Presented at Gaming Insiders
- 1. Reinventing monetization Presented at Gaming Insiders, September 24, 2015
- 2. The free-to-play space is Increasingly sophisticated Players’ expectations have evolved
- 3. freemium fundamentals © 2015 Fuse Powered, Inc.All Rights Reserved.
- 4. You have to get both right ADS2IAP 1
- 7. PLAYERSare as DIVERSE as any other type of customer
- 9. Disengaged whale early game minnow Firstdayuser lategamenon-payinguser minnow late game minnow Ignored previous offers mid Gamedolphin VIPuser young minnow Late Game whale Disengaged dolphin mid-game whale MidGameRewardedVideoUse Users with poor win ratios buys permanent upgrades $5/Month User who Purchase Cosmetic items DiscountOnlyUser User who’ve Been playing Since launch Users who completed the FTUE Late game d o l p h i n Disengaged m i n n o w
- 10. You need to have tools to succeed
- 11. playbook/plā,bŏŏk/, noun ‘a notional range of possible tactics in any sphere of activity’
- 13. 1 2 3 3
- 14. deliver the right offer at the right time
- 15. Building Your
- 16. 2 3 4 1 4
- 17. Pre-productionYou need a monetization plan
- 19. The first 48 hoursEvaluate which plays are effective
- 20. Live optimizationRefine your playbook
- 21. It depends on your game
- 25. Pop the lock Candy crush hearthstone banners interstitial rewarded conversion upsell Virtual goods Ads iaps x x x x x onscreen Between levels Continue lock Cross promo Cross promo Lives Gold bars Gold bars bundles Gold bars bundles Continues lollipops gold Card packs adventures Pack bundles adventures Cards dust
- 26. Executing plays
- 28. Playervalue Player progression Early whale Special vip offers Early dolphin Bundle offer Early minnow upsell New player Conversion offer [ starter kit ] mid whale Special vip offers mid dolphin Bonus offers mid minnow Discounted upsell Possible spender Discount Conversion offer Rewarded video Late whale Special vip offers Late dolphin Discounted bonus offers Late minnow Deep discount upsell Non-spender Rewarded video Interstitial ads
- 30. each Summary
- 31. Questions?