Frédéric Baffou

Geneva Area, Switzerland Switzerland

Building and managing brands and softwares/databases | Customer insights | Innovation | Marketing | B2B B2C Luxury

Technology / Software / Internet

Curiosity is one of my main driver. I am a business and marketing strategist who partners with C-Level executives and Head of Departments across different disciplines to bring customer perspective in the development of international strategies (business/brand/product), connect dots not obviously associated and support the deployment of the strategy within complex organisations. I have built a solid business acumen in B2B and B2C (across nearly 10 different sectors - incl. FMCG, luxury goods and software) organized around 5 key groups of capabilities: • Manage directly businesses at different development stages (from start-up to mature through growth) • Develop new products, software/...