Something I presented in college during my Post Graduate Diploma. Kindly leave your comment/feedback for the scope of improvement

1. SELLING
ETHICS IN

2. Found a bag full of money on the road, would you
keep it?
Do you tell your teacher that you are sick to bunk
lectures?
Are you using the company car for personal work?
While splitting a Burger with your friend do you
take the bigger half?
ETHICAL DILEMMAS?

3. WHAT IS ETHICS ?
“Ethics is what you do when no
one is looking.”
George Bernard Shaw
"Ethics is knowing the difference between
what you have a right to do and what is
right to do."
Potter Stewart

4. M A N A G E M E N T ' S
S O C I A L
R E S P O N S I B I L I T Y
Distinguishing right from wrong & doing
the right thing.
Being a good corporate citizen.
Responsibility towards their stakeholders.

5. IMPORTANCE OF BUSINESS
ETHICS IN SELLING
Ethics are NOT laws because they are not enforced by
Governmental statutes.
01
Ethics go beyond the law.02
Ethics are highly valued because salespeople are the face
of the company.
03
Customers evaluate the company’s ethical standards.04

6. ETHICAL BEHAVIOUR
Being honest and truthful.
Maintaining confidence and trust.
Following the rules.
Conducting yourself in the proper manner.
Treating others fairly.
Demonstrating loyalty to company and associates.
Carrying your share of the work & responsibility
with 100 percent effort.
wHaT iS iT ?

7. ETHICS IN
DEALING
WITH
SALESPEOPLE
Decisions affecting
territory
Level of sales pressure
Tell the truth?
Employee
Rights

8. SALESPEOPLE
ETHICS IN
DEALING
WITH THEIR
EMPLOYERS
Cheating
Misusing company
assets
Moonlighting

9. ETHICS IN
DEALING
WITH
CUSTOMERS
Misrepresentation
Bribes
Reciprocity

10. ETHICS IN
DEALING
WITH
CUSTOMERS
Exclusive Dealership
Price Discrimnation

11. STAYING LEGAL
Educate the customer before making a sale about
specific qualities of the product.
Be accurate when describing a product’s capabilities.
Know the technical specifications of the product.
Describe the impact of the behaviour on you.
Know the laws regarding warranties and guaranties.
Keep current on all design changes & revisions.
Avoid offering opinions when customer asks about
specific results without proper tests or evidence.

12. MANAGING SALES ETHICS
Follow the leader.
Establish a code of ethics.
Leader selection is important.
Encourage whistle-blowing.
Create an ethical sales climate.

13. 1- LISTEN TO YOUR CONSCIENCE.
ALWAYS
REMEMBER
2 - WHEN IN DOUBT, DON'T.
3 - IF ALL FAILS, DO RULE NO.1

14. “WRONG IS WRONG EVEN IF
EVERYONE IS DOING IT;
RIGHT IS RIGHT EVEN IF NO ONE IS
DOING IT. ”
- AUGUSTINE OF HIPPO - Presented by -
Pritam Mondal - MSM-10
Mark Calvert - MSM-15
Francis Das - MSM - 16