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5 Key Takeaways from "Google Analytics Usage Among Marketers"


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Are you looking at the wrong metrics in Google Analytics? Move past vanity metrics with Formstack’s latest research report. Learn how to use Google Analytics to better analyze your marketing efforts and increase conversions.

This slideshare features the 5 key takeways from this exclusive new report by Formstack.

Published in: Marketing
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5 Key Takeaways from "Google Analytics Usage Among Marketers"

  1. 1. 5 Key Takeaways from “Google Analytics Usage Among Marketers”" Research report by:
  2. 2. Stop using gut ins+ncts. • 40% of marketers use intui+on to make decisions. • Many of these marketers aren’t measuring the outcomes of their decisions. • Guessing wrong wastes <me and resources!
  3. 3. Stop using gut ins+ncts. • Knowing your page view count is fine, but strategic use of Google Analy<cs can help you put real data behind your marke<ng campaigns. • Use ac+onable data to drive your decisions.
  4. 4. Calculate the actual value of clicks. • PuFng a dollar value on social media campaigns or content downloads can be a challenge. • That’s why only one-­‐third of marketers track their ROI.
  5. 5. Calculate the actual value of clicks. • Leveraging Google Analy<cs can help you aIribute actual dollar amounts to customer ac<ons. • Establishing values for certain ac+ons in Google Analy+cs allows you to calculate ROI and prove the profitability of your campaigns.
  6. 6. Use analy+cs consistently. • Only 37 percent of marketers regularly use analy+cs to gain insight. • When you are strapped for <me, analyzing data can fall to the wayside.
  7. 7. Use analy+cs consistently. • Properly analyzing past customer behavior allows you to make educated predic+ons about future behavior. • Even though analysis can be <me-­‐consuming, using analy<cs to improve marke<ng campaigns can save <me in the long run.
  8. 8. Learn more about your customer. • Tracking customer paths and running behavior reports helps you understand what people are doing on your website. • But only 24 percent of marketers create and test hypotheses.
  9. 9. Learn more about your customer. • Conduct experiments to collect real data on customer preferences. A/B tests can be run through Google Analy<cs. • Experiments give marketers valuable insight into what is working well on their website.
  10. 10. Invest the extra +me to use analy+cs tools. • Nearly half of all marketers report that data is their most underu+lized asset. • They are too busy to set up Google Analy<cs tools prior to launching a campaign.
  11. 11. Invest the extra +me to use analy+cs tools. • The Formstack report walks through the basics of UTM parameters, conversion goals, and traffic channels. • Although it takes more effort to set up robust tracking in Google Analy<cs, it’s worth it when that ac+onable data starts rolling in.
  12. 12. Download the 2014 Google Analy+cs Report Want to learn how you can use Google Analy<cs to your advantage? Download the report now!