2. MOTO2 Imports—Approved mark with final studies applied 23 May, 2016
Primary
color palette
Secondary
color palette
Tertiary
color palette
PMS 187 PMS 187
PMS Black
PMS Cool
Grey 11
PMS 143
PMS 285 PMS 340
PMS 120 PMS 297 PMS 578PMS Cool
Grey 11
White
This column,
best used
with type and
body copy
PMS 021 PMS 5483 PMS 576
This column,
best used
on headlines
in text
This set, used as dominant accent colors,
graphic elements and intense backgrounds
(Primary color palette colors may live within
the secondary color palette space. However,
secondary color palette colors should never be
used for the standard identity mark outside of
the “racing stripe logo.” This is explained in
greater detail on the following pages.)
This set, used as minimal passive accents, light
backgrounds and small details when necessary
70%
50%
30%
70%
50%
30%
70%
50%
30%
70%
50%
30%
70%
50%
30%
70%
50%
30%
Color palette standards
3. MOTO2 Imports—Approved mark with final studies applied 23 May, 2016
Primary color palette usage, 2+ colors
Above: “Chrome” mark (under development,
intented to be used as the “Class A logo”)
Primary color palette usage, 1 color
PMS 187
PMS Black
PMS Cool
Grey 11
Color palette standards
4. MOTO2 Imports—Approved mark with final studies applied 23 May, 2016
Primary color palette with “racing stripe logos”
(Marks in secondary color palette may only be used as racing stripes.
Right
side
decal
Left
side
decal
Extended trim for decal use Minimum length of racing stripe logo
Clearance defined by the width
of the graphic element device
5. MOTO2 Imports—Approved mark with final studies applied 23 May, 2016
Primary/secondary color palette with “racing stripe logos”
(Marks in secondary color palette may only be used as racing stripes.
Options presented reflect two-color printing to minimize production costs.)
6. MOTO2 Imports—Approved mark with final studies applied 16 May, 2016
Secondary color palette with “racing stripe logos”
(Marks in secondary color palette may only be used as racing stripes.
Options presented reflect two-color printing to minimize production costs.)
8. MOTO2 Imports—Approved mark with final studies applied 23 May, 2016
Standard identity markLetterhead and
business card
Washington, D.C.
info@moto2imports.com
703-966-7450
www.moto2imports.comThe thrill is back.
Timothy Hope
Owner and Founder
Washington, D.C.
moto2imports@gmail.com
703-966-7450
www.moto2imports.comThe thrill is back.
Front of card
Back of card
9. MOTO2 Imports—Approved mark with final studies applied 23 May, 2016
Standard identity markApparel design
PMS 187 PMS Cool
Grey 11
PMS Cool
Grey 11
PMS 143 White
PMS 187 White
3.5” width
(actual size)
1.75” width
(actual size)
3.5” below the collar
