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How Digital Marketing Strategies
Impact Return on Investment
Following Digital Marketing Strategies Increase Your ROI
● Search Engine Optimization
● Search engine marketing
● Content marketing
● Social media marketing
● Email marketing
● Video Marketing
How Effective are Standard Digital Marketing Strategies?
● Any business process' return on investment is a function of two key metrics: the cost
of the process and the output it produces.
● In advertising, determining costs and consequences is not an easy procedure.
● Large firms thus use composite ROI calculations that take into account their various
expenditures and effect factors.
● Therefore, it is still quite difficult to estimate the ROI of traditional advertising.
How Could a Good ROI in Digital Marketing be Increased?
When determining your ROI, you must take into
account expenditures such;
● spend on media
● Pay-per-click expenses
● Production costs for content
● Clicks on display ads
● Costs of a digital marketing agency
Search Engine Optimization
● By improving your website's position in organic search
results, SEO will optimize it and increase online visibility.
● More people will visit your website thanks to effective
Search Engine Optimization, which will boost sales.
● Long-term advantages of this strategy include credible
rankings, precise keyword targeting, flexible branding, and
sustained rankings.
Search Engine Marketing
● Through sponsored adverts, these advertising tactics may put your company above
the competition.
● Given that it generates rapid leads, it is a source of short-term ROI enhancement.
● However, SEM can provide long-term advantages including improved exposure,
audience development, targeted advertising, and lead creation of the highest caliber.
Content Marketing
● Adding value to your online audience may boost
website traffic.
● Consequently, the core of SEO is content
marketing.
● Long-term advantages of this strategy include
improved visibility, trust, reputation, and
enduring value.
Social Media Marketing
● A successful social media marketing plan will
boost your revenue by enhancing the online
reputation of your company.
● Your ROI may be dramatically impacted by
paid social media marketing.
● Its advantages include being a low barrier to
access, and an efficient, and cost-effective
brand exposure tool.
Email Marketing
● A solid way to boost ROI is through email marketing.
● According to data, it is the primary source of digital
marketing revenue for 67% of all organizations.
● Building subscriber lists for email marketing involves
using promotional offers or newsletters.
Video Marketing
● This is now very important in terms of user engagement and conversion.
● Video immediately increases trust. And when done well, it may bring you some
devoted followers.
● Create beautiful films by using programs like Loom.
● Use royalty-free music if you want something playing in the background.
About Us
Mailing Address:
First DigiAdd LLP,
Cosmos Magarpatta City,
Hadapsar, Pune. 411028
Phone Number:
+91-820-836-8766/ +91-960-429-8989
Website:
Info@Firstdigiadd.Com
Thank You…

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How Digital Marketing Strategies Impact Return on Investment.pptx

  • 1. How Digital Marketing Strategies Impact Return on Investment
  • 2. Following Digital Marketing Strategies Increase Your ROI ● Search Engine Optimization ● Search engine marketing ● Content marketing ● Social media marketing ● Email marketing ● Video Marketing
  • 3. How Effective are Standard Digital Marketing Strategies? ● Any business process' return on investment is a function of two key metrics: the cost of the process and the output it produces. ● In advertising, determining costs and consequences is not an easy procedure. ● Large firms thus use composite ROI calculations that take into account their various expenditures and effect factors. ● Therefore, it is still quite difficult to estimate the ROI of traditional advertising.
  • 4. How Could a Good ROI in Digital Marketing be Increased? When determining your ROI, you must take into account expenditures such; ● spend on media ● Pay-per-click expenses ● Production costs for content ● Clicks on display ads ● Costs of a digital marketing agency
  • 5. Search Engine Optimization ● By improving your website's position in organic search results, SEO will optimize it and increase online visibility. ● More people will visit your website thanks to effective Search Engine Optimization, which will boost sales. ● Long-term advantages of this strategy include credible rankings, precise keyword targeting, flexible branding, and sustained rankings.
  • 6. Search Engine Marketing ● Through sponsored adverts, these advertising tactics may put your company above the competition. ● Given that it generates rapid leads, it is a source of short-term ROI enhancement. ● However, SEM can provide long-term advantages including improved exposure, audience development, targeted advertising, and lead creation of the highest caliber.
  • 7. Content Marketing ● Adding value to your online audience may boost website traffic. ● Consequently, the core of SEO is content marketing. ● Long-term advantages of this strategy include improved visibility, trust, reputation, and enduring value.
  • 8. Social Media Marketing ● A successful social media marketing plan will boost your revenue by enhancing the online reputation of your company. ● Your ROI may be dramatically impacted by paid social media marketing. ● Its advantages include being a low barrier to access, and an efficient, and cost-effective brand exposure tool.
  • 9. Email Marketing ● A solid way to boost ROI is through email marketing. ● According to data, it is the primary source of digital marketing revenue for 67% of all organizations. ● Building subscriber lists for email marketing involves using promotional offers or newsletters.
  • 10. Video Marketing ● This is now very important in terms of user engagement and conversion. ● Video immediately increases trust. And when done well, it may bring you some devoted followers. ● Create beautiful films by using programs like Loom. ● Use royalty-free music if you want something playing in the background.
  • 11. About Us Mailing Address: First DigiAdd LLP, Cosmos Magarpatta City, Hadapsar, Pune. 411028 Phone Number: +91-820-836-8766/ +91-960-429-8989 Website: Info@Firstdigiadd.Com