1. Protect Michigan Medicare Blog (@ElderPlanning)
Since our last report, Christopher Smith (@ElderPlanning) has added one new post to Protect
th
Michigan Medicare. In his October 27 post, Smith discusses how BCBSM will stick to its public
values including ‘Assure older and disabled citizens that supplemental coverage will always be
available to group and nongroup Medicare enrollees’. The post has acquired 3 tweets thus far.
Blues Perspective
The October 23 blog post by Andy Hetzel has received one additional Facebook likes.
Andrew Hetzel's October 23 post: 14 Facebook likes, 6 tweets, 3 Google+ shares, 9
additional shares
New Online Articles
Since Friday’s report, three new articles discussing Blue Cross’ efforts towards becoming a non-
profit and how it may increase insurance rates for customers.
Crain’s Detroit
Article: EDITORIAL: Here’a a proposal: Ads that tell truth
Link:http://www.crainsdetroit.com/article/20121028/SUB01/310289950/editorial-heres-a-
proposal-ads-that-tell-truth
Article: Defining Blue Cross’ best efforts
Link: http://www.crainsdetroit.com/article/20121028/SUB01/310289938/defining-blue-
cross-best-efforts
Battle Creek Enquirer
Article: Blue Cross sale means higher insurance rates
Link:http://www.battlecreekenquirer.com/article/20121029/OPINION/310290008/Blue-
Cross-sale-means-higher-insurance-rates?nclick_check=1
Comments on Online Local Media Stories
Since Friday's report, there have been three new comments on two articles and two new online
articles. Comments focused on the following:
One of the comments, by Marcia Kutchin, was negative and directed toward Blue Cross,
focused on the how much she pays for Blue Cross coverage.
The sentiment make is as follows:
1 neutral
2 negative
0 positive
The following outlets received comments on its article: Crain’s Detroit, the Detroit Free Press
Full List of Online Comments
Crain’s Detroit (2 new comments)

2. Article: Snyder stumps against Proposal 6, confirms Canada on hook for bridge
cost overruns
Link: http://www.crainsdetroit.com/article/20121023/FREE/121029980#
o Chester Marx:Snyder would have been better served if he'd demonstrated a
more moderate stance. This election period has been horrible both for the
abundance of tv ads, the distortions, and outright lies.
Lansing has been lacking in ethical leadership. And the taxpayers are weary of
the self-centered culture
o ZRT:Will this new bridge increase the semi traffic on I75? The semi traffic on I75
from the existing bridge to toledo is jammed and needs another lane in both
directions now,who will pay for the additional lanes needed after the new bridge
is built?
Detroit Free Press (1 new comment)
Article: Recast Blue Cross Blue Shield as a tax-paying insurance company, Snyder
proposes
Link:http://www.freep.com/comments/article/20120911/BUSINESS06/120911034/blue-
cross-blue-shield-snyder
o Marcia Kutchin: If the cost changes I am back at the clinic. as it is I pay bcbs but
cant aford the Dr visit. they are sneeky and they will raise preiums