Google Panda Update 2019

1. If you are a real business who intends to build a brand online and rely on organic traffic – you can’t use
black hat methods. Full stop. It can take a LONG time for a site to recover from using black hat SEO
tactics and fixing the problems will not necessarily bring organic traffic back as it was before a penalty.
QUOTE: “Cleaning up these kinds of link issue can take considerable time to be reflected by our
algorithms (we don’t have a specific time in mind, but the mentioned 6-12 months is probably on the
safe side). In general, you won’t see a jump up in rankings afterwards because our algorithms attempt to
ignore the links already, but it makes it easier for us to trust the site later on.” John Mueller, Google,
2018
Recovery from a Google penalty is a ‘new growth’ process as much as it is a ‘clean-up’ process.
Google Rankings Always Change
Google Rankings Are In Constant Ever-Flux
QUOTE: “Things can always change in search.” John Mueller, Google 2017
Put simply – It’s Google’s job to MAKE MANIPULATING SERPs HARD. Its HARD to get to number 1 in
Google for competitive keyword phrases.
So – the people behind the algorithms keep ‘moving the goalposts’, modifying the ‘rules’ and raising
‘quality standards’ for pages that compete for top ten rankings.
In 2018 – we have ever-flux in the SERPs – and that seems to suit Google and keep everybody guessing.
Fluctuating Rankings
QUOTE: “nobody will always see ranking number three for your website for those queries. It’s always
fluctuating.” John Mueller, Google, 2015
This flux is not necessarily something to do with a problem per se and