Personal Information
Organization / Workplace
Ireland Ireland
Occupation
Global Beer and Distilling Consultant
Industry
Apparel / Fashion
Website
http://www.fergalmurray.ie
About
Looking to add value of my experience to a new brand story. What will be that next step?
The last year I have been consulting with start ups and existing brewing and distilling brands bring my experience and strength's to enhancing brands grow with scenario planning and strategic review of business models. My career and reputation in the global beer business spanned over 30 year's with a depth of experiences from brewing expertise, to driving PR and marketing campaigns which delivered extraordinary results. As a master brewer and the custodian and advocate of the Guinness brand globally, the brand doubled in size to over a £1 billion NSV. My role as an internal consultant within the g...