This document discusses a new technology for helping customers find the best fitting and suitable eyeglasses. The technology aims to use gamification and in-store sensors to identify the optimal glasses for each individual customer, rather than requiring the customer to search through options. The target market is ages 25-40 with medium-high income who are digital users and shoppers. The team developing this technology consists of several marketers, developers, and designers.

2. DIFFICOLTA’
NELL’INDIVIDUARE
L’OCCHIALE PIU’
ADEGUATO ALLE
PROPRIE ESIGENZE

3. NON SARA’ PIU’ IL
CLIENTE A CERCARE
L’OCCHIALE, MA
L’OCCHIALE IL
CLIENTE

4. COME FUNZIONA

5. COME FUNZIONA

6. COME FUNZIONA

7. COME FUNZIONA

8. MISSION
CRM

9. RENDER

10. RENDER

11. VALUE PROPOSITION
RICERCA E
LOCALIZZAZIONE
ONLINE DEI
PRODOTTI IN
RETAIL
GAMIFICATION PER
ATTRACTION IN
RETAIL
TECNOLOGIA
INSTORE PER
INDIVIDUARE GLI
OCCHIALI
ADEGUATI

12. TARGET
ETA’ 25-40
FASCIA REDDITO
MEDIO-ALTA
DIGITAL USER
RETAIL

13. TEAM
Simone Carratta
Marketer
Antonio Gentile
Developer
Saverio Trapasso
Developer
Luca Vassalli
Developer
Federico Ghirlanda
Designer
Sara Mauri
Designer
Martino Ballestrin
Developer

14. GRAZIE!