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A2G3 Music Video Pitch
- 1. Lorde Everybody Wants to Rule the World Group 3 Isaac, Georgia, Gwen and Alexander
- 2. Treatment • A 12 year old boy lives with an abusive family who don’t care for him • He retreats to his bedroom to escape the misery of his life at home • The room is filled with toys, colour and lights, which symbolises his childish innocence and imagination • He starts dreaming up fantastical adventures featuring him and his family, who are now happy and pleasant • At the end of the song he leaves his room, the lights turn off, the toys stop working, and we see that his family are still arguing • We realise this has been a metaphor for how one child deals with a broken home
- 3. Characters
- 4. Ideological Discourse • Our narrative does not challenge dominant ideologies, it supports them • Children need protecting • It raises awareness about the dangers of domestic abuse and how it affects people, especially children • We are showing how those not directly targeted by abuse are still affected by it indirectly
- 5. Locations
- 6. Mise-en-Scene Props: • Ashtrays filled with cigarette stubs • Empty bottles/cans of alcohol Costumes: • Simple clothing devoid of shape or colour (cheap brand) • The costumes become stylistic during the dream sequences, such as medieval costumes, or Viking hats etc
- 7. Colour and Lighting • Low-key lighting in the opening sequence, to suggest unhappiness or anger • Desaturated and largely devoid of colour, to create a drab, heavy atmosphere • We would juxtapose this with high-key lighting in the dream sequences to show his happiness and innocence • We would saturate the colour to suggest life and imagination
- 8. Camera • Using depth of field gives the character prevalence. It also hides the parents violence in the blur (a bit) and shows how he rejects the sadness in his home • Use of high angle shots to make the character appear small and vulnerable • Use of low angle shots to make the parents/older brother appear menacing and scary • Use of long shots to make characters appear vulnerable or small
- 9. Key Findings • A sense of motion is created through the use of tracking shots • Depth of field is used to give characters prevalence and show a state of mind • Low and high angles can be used to make characters seem strong or weak • Long shots can be used to make a character appear small (especially when playing with perspective) Continuous tracking shot
- 11. Digipak Research
- 12. Equipment • Track and dolly • Fig-rig • Canon 600D (for BTS and blog) • A RODE shotgun microphone • JVC GY-HM600 Camera • E-image Tripod
- 13. Audience Research • 66% like the song • 83% had heard of Lorde before • 73% thought they would engage in a music video about escaping harsh realities • 70% thought a young character would be suitable for the narrative Overall a very positive reaction to our song choice and our decisions on what the music video should be about. The results show us that we can create a music video our audience will engage in. When they heard the song they thought of: They thought the lyrics meant:
- 14. Thank you Any questions?