Linguistic analysis using semantic technology and analyst expertise for all campaign and media relevant communications ( editorial, speeches, messages, debates, etc.).

1. Semantics for
Political Analysis

2. 2
Analysis of Open Source
Newsfeeds/Social Media
 Opportunity
• Automatic acquisition of national, state and local news. Contextualization and categorization
based on specific issues (i.e. immigration, deficit, gay marriage, etc.) and geographies (to
the neighborhood level)
 Objective
• Establish tailored political message based on issues and geographies, and other drivers to
increase effectiveness
 How can we help?
• Cogito Intelligence Platform, the same capability used by security and intelligence agencies,
enables the acquisition, indexing, categorization, analysis and distribution of customized
streams of information.

3. 3
Customized Information Streams

4. 4
Various Filtering Options
Filter results further
Select
different
views of
results

5. 5
Categorization of Information

6. 6
Social Media Stream Analysis
Search by keyword or hashtag

7. 7
Linguistic Analysis of Political
Communications
 Need
• Functionality that enables the automatic linguistic analysis of leaders’ communication to
“measure” and compare its linguistic influence against the opposing side (repetition,
complexity, empathy, lexicon, etc.)
 Objective
• Maximize pervasiveness of political message and identify potential opportunities to exploit
the opposition’s areas of message weakness
 How we can help?
• Provide linguistic analysis using semantic technology and analyst expertise for all campaign
and media relevant communications ( editorial, speeches, messages, debates, etc.)

8. 8
Linguistic Analysis
From the 2012 Presidential Debates

9. 9
Linguistic Analysis
What else was mentioned
when each candidate
talked about “taxes”?
President Obama
Governor Romney

10. 10
Voter Segmentation
 Need
• Segmentation and profiling of party voters or prospective voters (given known email address
or other form of digital identification). The segmentation should be based on information
provided directly by each voter via posts on party website, open questionnaires on issues or
ideas for the future of the country/state, etc.
 Objective
• Obtain an interest profile for all the voters in order to deliver tailored political
communication
 How can we help?
• Real-time analysis integration and tagging of all the streams of communication created by
voters in order to create a dynamic interest map for each known voter