Effective innovation will be critical to coping with the following Automotive trends: - shifts in consumer demand, - expanded regulatory requirements for safety and fuel economy, and - the increased availability of data and information. Automotive R&D spending has generally risen overthe past decade. Overall, R&D spending by automotive companies has gone up by an average CAGR of 4.6% over the past 10 years. The growth has generally been smooth, with just two years of decline in R&D spending during that time. Automotive companies rank #3 in innovation spending. more: http://www.strategyand.pwc.com/global/home/what-we-think/reports-white-papers/article-display/auto-industry-findings About the Global Innovation 1000: For the 10th year, PwC Strategy& analyzed R&D investment at the 1,000 biggest spending public companies in the world. In addition to undertaking our recurring analysis of R&D spending trends, we interviewed and surveyed more than 500 R&D executives and innovation leaders to get their perspectives on changes in innovation at their companies over the last decade and what they expect in the 10 years to come.

2. The Top 20 R&D Spenders